{"id":11363,"date":"2021-12-21T13:22:17","date_gmt":"2021-12-21T13:22:17","guid":{"rendered":"https:\/\/habo.studio\/?page_id=11363"},"modified":"2025-10-07T17:18:44","modified_gmt":"2025-10-07T17:18:44","slug":"tourism-wellness-strategy","status":"publish","type":"page","link":"https:\/\/habo.studio\/who-we-work-with\/tourism-wellness-strategy\/","title":{"rendered":"Tourism and wellness"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tourism and wellness<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers are seeking unique moments, enriching experiences, and a genuine connection with brands. Their approach to tourism and wellness is evolving, but it remains driven by a desire for escape, comfort, and shared enjoyment with loved ones. Success lies in understanding the balance between what the market offers and what consumers truly seek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We help clients understand market dynamics, identify high-potential segments, and define value propositions tailored to the evolving expectations of consumers.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Whether validating the potential of destinations, diversifying wellness offerings, optimizing hospitality experiences, or helping tour operators adapt to emerging travel trends, our expertise ensures clients can unlock new opportunities and reach their target audiences effectively.<\/p>

Our expertise spans the following areas:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Destinations<\/h3>

We assist organizations in validating their destination's potential, identifying target markets, and developing strategies to maximize appeal. From refining offerings to assessing economic viability, we provide the insights needed to boost awareness, increase visitation, and ensure long-term success.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Wellness<\/h3>

We collaborate with stakeholders in the wellness sector to analyze market trends, optimize offerings, and enrich customer experiences. By leveraging data-driven strategies, we help spas, wellness centers, and other businesses position themselves as key destinations for relaxation and self-care while attracting and retaining customers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tour operators<\/h3>

We help tour operators refine their strategies to meet the expectations of today\u2019s travelers. By analyzing travel trends, consumer preferences, and decision-making processes, we identify high-potential opportunities and develop tailored offerings. Our expertise includes assessing brand equity, optimizing pricing strategies, and crafting key messages to effectively promote value propositions.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Hospitality experiences<\/h3>

We work with hotels, resorts, and other accommodation providers to optimize their offerings and improve guest satisfaction. By analyzing consumer habits, perceptions, and preferences, we provide insights into demand and recommend strategies to attract priority segments. Our expertise also extends to profiling prospective consumers, understanding their journey, and refining positioning to ensure memorable experiences. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The industries we serve are highly competitive and built on intangible value. Habo’s approach addresses these complexities through tailored methodologies, proprietary data, and performance benchmarks.<\/p>\n

We provide practical, results-driven solutions through our range of services.<\/p>


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Market and feasibility studies<\/a><\/p>

Consumer insights<\/a><\/p>

Strategic planning<\/a><\/p>

Marketing and brand strategy<\/a><\/p>

Financial and business plan<\/a><\/p>

Intellectual property strategy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Strategic
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Marketing and
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Financial and
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Market and
feasibility studies<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Consumer
insights<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Intellectual
property strategy<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Learn more about what we do<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The following is a selection of case studies related to the live entertainment industry that Habo has brought to fruition:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What consumer behavior reveals about VR\u2019s growth potential<\/h3>\t\t\t

The virtual reality market is in transition.\nVirtual reality as a consumer product sits in an uncomfortable spotlight. Recent signals point to a cooling VR market, with delayed headset launches and a growing view of VR as a specialized segment, while industry momentum increasingly shifts toward AI, AR, and connected eyewear.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding American interest in the Olympic Games<\/h3>\t\t\t

Habo conducted a study in the United States to measure the level of interest and engagement in the 2026 Olympic Games.\nThe research found that the majority of adult Americans (77%) plan to watch the Winter Games, with interest levels similar to those for the Summer Games, driven more by the competition than the ceremonies (88% vs. 64%). The study also revealed significant differences in viewership preferences and motivators across demographics, especially among age groups.<\/p>\t\t<\/div>\t<\/a><\/div>

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Formula 1\u2019s resonance across markets: Insights from the Habo IP Index<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Orlando vs. Las Vegas: Key market trends of domestic visitors<\/h3>\t\t\t

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city\u2019s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities\u2019 appeal to international visitors, both also rank among the most popular U.S. destinations among Americans. <\/p>\t\t<\/div>\t<\/a><\/div>

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Mon\u00e9tiser les propri\u00e9t\u00e9s intellectuelles sportives au-del\u00e0 des \u00e9v\u00e9nements: le cas de la F1<\/h3>\t\t\t

Les propri\u00e9t\u00e9s intellectuelles (PI) sont largement utilis\u00e9es dans l\u2019industrie du divertissement pour toucher de nouvelles audiences et renforcer l\u2019engagement des fans, et les PI sportives ne font pas exception. De plus en plus, elles sont exploit\u00e9es au-del\u00e0 des \u00e9v\u00e9nements en direct afin de cr\u00e9er de nouvelles exp\u00e9riences, reliant les fans existants tout en attirant de nouveaux publics \u00e0 travers le monde.<\/p>\t\t<\/div>\t<\/a><\/div>

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Monetizing Sports IPs Beyond Live Events - The F1 Case<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Deepening audience understanding: From segmentation to personas<\/h3>\t\t\t

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making\u2014illustrated through a case study on Broadway audiences.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exploring the key entertainment market dynamics of Orlando and Las Vegas<\/h3>\t\t\t

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.<\/p>\t\t<\/div>\t<\/a><\/div>

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New York vs. Los Angeles: How do these two entertainment giants compare?<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding the cultural and market dynamics of entertainment in Japan and Western markets<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\t\tConsumer insights<\/span>\t\t\t

Formula 1\u2019s resonance across markets: Insights from the Habo IP Index<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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\t\tConsumer insights<\/span>\t\t\t

Orlando vs. Las Vegas: Key market trends of domestic visitors<\/h3>\t\t\t

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city\u2019s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities\u2019 appeal to international visitors, both also rank among the most popular U.S. destinations among Americans. <\/p>\t\t<\/div>\t<\/a><\/div>

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Mon\u00e9tiser les propri\u00e9t\u00e9s intellectuelles sportives au-del\u00e0 des \u00e9v\u00e9nements: le cas de la F1<\/h3>\t\t\t

Les propri\u00e9t\u00e9s intellectuelles (PI) sont largement utilis\u00e9es dans l\u2019industrie du divertissement pour toucher de nouvelles audiences et renforcer l\u2019engagement des fans, et les PI sportives ne font pas exception. De plus en plus, elles sont exploit\u00e9es au-del\u00e0 des \u00e9v\u00e9nements en direct afin de cr\u00e9er de nouvelles exp\u00e9riences, reliant les fans existants tout en attirant de nouveaux publics \u00e0 travers le monde.<\/p>\t\t<\/div>\t<\/a><\/div>

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Monetizing Sports IPs Beyond Live Events - The F1 Case<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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\t\tConsumer insights<\/span>\t\t\t

Deepening audience understanding: From segmentation to personas<\/h3>\t\t\t

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making\u2014illustrated through a case study on Broadway audiences.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exploring the key entertainment market dynamics of Orlando and Las Vegas<\/h3>\t\t\t

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.<\/p>\t\t<\/div>\t<\/a><\/div>

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New York vs. Los Angeles: How do these two entertainment giants compare?<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding the cultural and market dynamics of entertainment in Japan and Western markets<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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The rise of high-profile IPs and docuseries<\/h3>\t\t\t

By integrating market validation strategies early in the development process, filmmakers can position their projects more effectively within a competitive market, enhancing the likelihood of recognition and distribution for a broader array of stories.<\/p>\t\t<\/div>\t<\/a><\/div>

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Portrait of the NFT Art market<\/h3>\t\t\t

The NFT art market has rapidly emerged as a significant sector, challenging the traditional art industry and redefining the boundaries of artistry. Projected to generate US$119.8 million in revenue in 2024, NFT art has sparked widespread interest, attracting a diverse audience while igniting debates on the materiality of art and the evolving definition of what constitutes artistic value.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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All our case studies<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tourism and wellness Consumers are seeking unique moments, enriching experiences, and a genuine connection with brands. Their approach to tourism and wellness is evolving, but it remains driven by a desire for escape, comfort, and shared enjoyment with loved ones. Success lies in understanding the balance between what the market offers and what consumers truly […]<\/p>\n","protected":false},"author":11,"featured_media":30564,"parent":251,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-11363","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTourism and wellness | Habo<\/title>\n<meta name=\"description\" content=\"Travelers and wellness consumers seek meaningful experiences. From refining hospitality strategies to enhancing wellness offerings, we help businesses position themselves effectively and attract high-potential segments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/who-we-work-with\/tourism-wellness-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism and wellness | Habo\" \/>\n<meta property=\"og:description\" content=\"Travelers and wellness consumers seek meaningful experiences. 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