{"id":11717,"date":"2021-12-22T15:14:54","date_gmt":"2021-12-22T15:14:54","guid":{"rendered":"https:\/\/habo.studio\/?page_id=11717"},"modified":"2025-04-11T19:54:59","modified_gmt":"2025-04-11T19:54:59","slug":"festival-consultant","status":"publish","type":"page","link":"https:\/\/habo.studio\/who-we-work-with\/entertainment-sport-strategy\/festival-consultant\/","title":{"rendered":"MUSIC, EVENTS AND FESTIVALS"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Music, event and festival
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Music, event and festival consulting services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In recent years, the music industry has undergone a major shift\u2014from selling products to delivering experiences. Today, the global concert industry is valued at $20 billion, with music festivals accounting for a significant portion of that market. In the US alone, more than 30 million people attend at least one festival each year<\/a>, and the trend continues to grow steadily.<\/p>

Music has universal appeal, but audience preferences and behaviors vary greatly depending on sociodemographic and behavioral factors. Concerts and festivals remain central to this ecosystem. While they can attract large audiences over short timeframes, the uncertainty around live attendance makes this a highly volatile business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We help clients overcome challenges and meet their revenue goals.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our expertise in the music, events and festivals sector gives us an unrivaled perspective. We use it to guide producers, artists, creators, and intellectual property owners to make the decisions that will help them deliver on their mission and realize their ambitions.<\/p>

We work with the music, events, concerts and festivals sectors in a variety of ways, leveraging our marketing expertise, our financial analysis abilities and our understanding of industry-specific factors to deliver outstanding results.\u00a0<\/p>

Here are some examples of how we can help:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBuild a strategic roadmap for event properties<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Achieving success in the music, events and festivals industry requires clear strategies and careful planning. We help producers define their strategic roadmap and focus on the top priorities that can help generate value for the artist, brand or property.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDevelop or refine business models and financial plans<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

The music, events and festivals industry can be a cash-intensive business with expensive investments, high talent fees and very diversified revenue sources. We help organizations build business models and financial plans that can clearly demonstrate long-term sustainability to stakeholders and investors.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDevelop monetization strategies, turning properties into brands<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

After ticket sales and F&B, ancillary revenues are the third largest revenue stream for the music, events and festivals industries. From sponsorship to product development and licensing, a clear monetization strategy can create additional value and establish music properties as long-lasting brands.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tEvaluate audience satisfaction and measure the impact of music, events and festivals <\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

The success of any live event relies strongly on \u2018buzz\u2019, and word-of-mouth, so managing music brands or events properties requires a clear understanding of consumers and fans. We leverage various quantitative and qualitative methodologies to measure, understand and map the relationships between properties and their audiences.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tEvaluate the equity of music, events and festivals properties<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

We help to evaluate the equity of properties and benchmark them against comparables to give investors, sponsors or strategic partners a clear understanding of their true worth.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The following is a selection of case studies related to\u00a0the music, events and festivals sector that Habo has brought to fruition:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\t\tConsumer insights<\/span>\t\t\t

What consumer behavior reveals about VR\u2019s growth potential<\/h3>\t\t\t

The virtual reality market is in transition.\nVirtual reality as a consumer product sits in an uncomfortable spotlight. Recent signals point to a cooling VR market, with delayed headset launches and a growing view of VR as a specialized segment, while industry momentum increasingly shifts toward AI, AR, and connected eyewear.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding American interest in the Olympic Games<\/h3>\t\t\t

Habo conducted a study in the United States to measure the level of interest and engagement in the 2026 Olympic Games.\nThe research found that the majority of adult Americans (77%) plan to watch the Winter Games, with interest levels similar to those for the Summer Games, driven more by the competition than the ceremonies (88% vs. 64%). The study also revealed significant differences in viewership preferences and motivators across demographics, especially among age groups.<\/p>\t\t<\/div>\t<\/a><\/div>

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Formula 1\u2019s resonance across markets: Insights from the Habo IP Index<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Orlando vs. Las Vegas: Key market trends of domestic visitors<\/h3>\t\t\t

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city\u2019s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities\u2019 appeal to international visitors, both also rank among the most popular U.S. destinations among Americans. <\/p>\t\t<\/div>\t<\/a><\/div>

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Mon\u00e9tiser les propri\u00e9t\u00e9s intellectuelles sportives au-del\u00e0 des \u00e9v\u00e9nements: le cas de la F1<\/h3>\t\t\t

Les propri\u00e9t\u00e9s intellectuelles (PI) sont largement utilis\u00e9es dans l\u2019industrie du divertissement pour toucher de nouvelles audiences et renforcer l\u2019engagement des fans, et les PI sportives ne font pas exception. De plus en plus, elles sont exploit\u00e9es au-del\u00e0 des \u00e9v\u00e9nements en direct afin de cr\u00e9er de nouvelles exp\u00e9riences, reliant les fans existants tout en attirant de nouveaux publics \u00e0 travers le monde.<\/p>\t\t<\/div>\t<\/a><\/div>

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Monetizing Sports IPs Beyond Live Events - The F1 Case<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Deepening audience understanding: From segmentation to personas<\/h3>\t\t\t

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making\u2014illustrated through a case study on Broadway audiences.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exploring the key entertainment market dynamics of Orlando and Las Vegas<\/h3>\t\t\t

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.<\/p>\t\t<\/div>\t<\/a><\/div>

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New York vs. Los Angeles: How do these two entertainment giants compare?<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding the cultural and market dynamics of entertainment in Japan and Western markets<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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All our case studies<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Music, event and festivalconsulting services Music, event and festival consulting services In recent years, the music industry has undergone a major shift\u2014from selling products to delivering experiences. Today, the global concert industry is valued at $20 billion, with music festivals accounting for a significant portion of that market. In the US alone, more than 30 […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":11587,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-11717","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMusic, Events and Festivals consultant | Habo<\/title>\n<meta name=\"description\" content=\"We work with the music, events, concerts and festivals sectors in a variety of ways, leveraging our marketing expertise, our financial analysis abilities and our understanding of industry-specific factors to deliver outstanding results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/who-we-work-with\/entertainment-sport-strategy\/festival-consultant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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