{"id":12293,"date":"2021-12-30T16:30:37","date_gmt":"2021-12-30T16:30:37","guid":{"rendered":"https:\/\/habo.studio\/?page_id=12293"},"modified":"2025-04-11T12:14:16","modified_gmt":"2025-04-11T12:14:16","slug":"marketing-and-brand-strategy","status":"publish","type":"page","link":"https:\/\/habo.studio\/what-we-do\/marketing-and-brand-strategy\/","title":{"rendered":"MARKETING AND BRAND STRATEGY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12293\" class=\"elementor elementor-12293\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-291207e7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"291207e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-759434a6\" data-id=\"759434a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d97d11 elementor-widget elementor-widget-breadcrumbs\" data-id=\"4d97d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/habo.studio\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-725d7dce elementor-widget elementor-widget-heading\" data-id=\"725d7dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing and brand strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d671ed2 elementor-widget elementor-widget-image\" data-id=\"5d671ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1750\" height=\"600\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Bandeaux-expertises-1.png\" class=\"attachment-full size-full wp-image-31244\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Bandeaux-expertises-1.png 1750w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Bandeaux-expertises-1-300x103.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Bandeaux-expertises-1-1024x351.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Bandeaux-expertises-1-768x263.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Bandeaux-expertises-1-1536x527.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Bandeaux-expertises-1-180x62.png 180w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231c8df elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"231c8df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9669133\" data-id=\"9669133\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d8087 elementor-widget elementor-widget-text-editor\" data-id=\"42d8087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We help organizations achieve their business objectives by designing marketing and brand strategies that maximize commercial potential. By understanding what drives audiences to choose a product, service, or brand, we shape strategies that are both effective and aligned with the brand\u2019s positioning \u2014 across every touchpoint.<\/p><p><br \/>Grounded in data and driven by research, our approach combines proprietary methodologies and deep sector expertise to shape tailored strategies. From audience segmentation and customer journey mapping to marketing planning and brand positioning, our team structures and accelerates the path from insight to execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67174bb elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"67174bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7927467 elementor-widget elementor-widget-heading\" data-id=\"7927467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we do<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1cdd0 elementor-widget elementor-widget-text-editor\" data-id=\"9a1cdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We design marketing and brand strategies grounded in insight, aligned with business objectives, and built to create long-term value.<\/p><p>Our work includes:<\/p><p>\u2014 Understanding target audiences and what motivates and drives them to choose a product or service;<br \/>\u2014 Building high-impact marketing and communication strategies that drive visibility, consistency, and results;<br \/>\u2014 Defining or repositioning brands to strengthen perception, clarify value, and build brand equity;<br \/>\u2014 Mapping and optimizing the customer journey to improve engagement and loyalty;<br \/>\u2014 Supporting the launch of new offers or market entries through structured, insight-driven marketing plans;<br \/>\u2014 Refining pricing strategies to better reflect customer value and market positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8b4bb elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"1a8b4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18a856c6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"18a856c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35843cd5\" data-id=\"35843cd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665505bb elementor-widget elementor-widget-heading\" data-id=\"665505bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we can help<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb2672 elementor-widget elementor-widget-business-plan\" data-id=\"8fb2672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"business-plan.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='habo-addon habo-business-plan-widget-wrapper'><nav class='habo-addon habo-business-plan-button'><button class='show-tab-content'>1. Marketing strategy<\/button><button class='show-tab-content'>2. Brand strategy<\/button><button class='show-tab-content'>3. B2B marketing<\/button><button class='show-tab-content'>4. Customer journey mapping<\/button><button class='show-tab-content'>5. Pricing optimization<\/button><button class='show-tab-content'>6. Go-to-market strategy<\/button><\/nav><div class='habo-addon habo-business-plan-tab'><div class='tab-content'><h3>Marketing strategy<\/h3><p>Effective marketing strategy begins with a clear understanding of the market. We align with our clients\u2019 business goals, then analyze demand dynamics, competitive positioning, and target segments to identify where and how the brand should play. This clarity ensures strong alignment between the product and its positioning.<\/p><p>We develop actionable marketing plans that define the right mix of channels, tactics, and key messages \u2014 ensuring that each initiative is aligned with the business objectives and designed to reach the right audiences at the right time. We help organizations build coherent, high-impact communication strategies that maximize visibility, consistency, and results.<\/p><\/div><div class='tab-content'><h3>Brand strategy<\/h3><p>We help organizations define the intangible value, emotional anchors, and distinctive qualities that make their brand truly resonate. Our approach focuses on crafting positioning strategies that go beyond differentiation \u2014 they build meaning, relevance, and long-term impact. Whether refining an existing identity or guiding a full repositioning, we work with clients to clarify their brand pillars and develop coherent brand architectures that support growth across products, services, and business units.<\/p><\/div><div class='tab-content'><h3>B2B marketing<\/h3><p>B2B marketing requires a deep understanding of industry-specific challenges and the drivers of trust and value in business relationships. We help organizations design strategies that speak directly to their clients\u2019 needs, with a focus on relevance, differentiation, and credibility. From brand positioning to content strategy, we ensure that every initiative supports relationship-building and drives sales.<\/p><\/div><div class='tab-content'><h3>Customer journey mapping<\/h3><p>Mapping and optimizing the customer journey is essential to delivering consistent and compelling brand experiences. We work with clients to understand every step of their customers\u2019 path \u2014 from initial awareness to long-term loyalty \u2014 and to identify the key moments that matter most. By aligning messages, channels, and interactions, we help organizations create meaningful experiences that build stronger relationships and drive sustainable growth.<\/p><\/div><div class='tab-content'><h3>Pricing optimization<\/h3><p>We help organizations refine their pricing models to reflect customer value, market positioning, and business objectives. Using research and advanced methodologies, we identify opportunities to improve margins, boost competitiveness, and align pricing with perceived customer value.<\/p><\/div><div class='tab-content'><h3>Go-to-market strategy<\/h3><p>We support organizations in developing tailored marketing strategies for new product launches and market entries. Our approach focuses on defining the offer\u2019s positioning, clarifying its unique value, and building a marketing plan that includes key messages, communication tactics, and audience engagement strategies. The result: a structured, insight-driven roadmap that creates awareness, generates interest, and sets the stage for market traction.<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55df076 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"55df076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c0462 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f5c0462\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-421b7bc\" data-id=\"421b7bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86deb26 elementor-widget elementor-widget-heading\" data-id=\"86deb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our other areas of expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d70243f elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"d70243f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d4c4ed\" data-id=\"9d4c4ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ec9b5 elementor-widget elementor-widget-text-editor\" data-id=\"e4ec9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/market-analysis\/\">Market and feasibility studies<\/a><\/p><p><a href=\"\/marketing-research\/\">Consumer insights<\/a><\/p><p><a href=\"\/strategic-planning-consultant\/\">Strategic planning<\/a><\/p><p><a href=\"\/financial-strategy\/\">Financial and business plan<\/a><\/p><p><a href=\"\/intellectual-property-strategy\/\">Intellectual property strategy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-757bb7e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"757bb7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f34fb7c\" data-id=\"f34fb7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66a213c elementor-widget elementor-widget-spacer\" data-id=\"66a213c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a195166 elementor-hidden-mobile\" data-id=\"a195166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd19ea1 elementor-widget elementor-widget-image\" data-id=\"cd19ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/strategic-planning-consultant\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-Checks@2x-r4w7o675j7v7p6oq6fvxrkgl0x5r4yi7uvvscsibei.png\" title=\"strategic planning\" alt=\"strategic planning\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-758809a elementor-hidden-mobile\" data-id=\"758809a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dec848 elementor-widget elementor-widget-image\" data-id=\"2dec848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/financial-strategy\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-Spiral@2x-r4w7o674xahc650fkmnttsjeqk4gkm32h2vwhv6ota.png\" title=\"Financial strategy\" alt=\"Financial strategy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3f06d6c elementor-hidden-mobile\" data-id=\"3f06d6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-014cfa2 elementor-widget elementor-widget-spacer\" data-id=\"014cfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36ec216 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"36ec216\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9ba8325\" data-id=\"9ba8325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5f53c3 elementor-widget elementor-widget-spacer\" data-id=\"b5f53c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-03695c5\" data-id=\"03695c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04dbe56 elementor-widget elementor-widget-heading\" data-id=\"04dbe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/strategic-planning-consultant\/\">Strategic <br>\nplanning<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3a1d634\" data-id=\"3a1d634\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aab2248 elementor-widget elementor-widget-heading\" data-id=\"aab2248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/financial-strategy\/\">Financial and<br>business plan<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9b4c5c1 elementor-hidden-mobile\" data-id=\"9b4c5c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e1924 elementor-widget elementor-widget-spacer\" data-id=\"16e1924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632f643 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"632f643\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d1a315b elementor-hidden-mobile\" data-id=\"d1a315b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8025886 elementor-widget elementor-widget-spacer\" data-id=\"8025886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-84d2e5a elementor-hidden-mobile\" data-id=\"84d2e5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c07667 elementor-widget elementor-widget-image\" data-id=\"3c07667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/market-analysis\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-PieChart@2x-r4w7o675628gcrfw5l8bovk2tvfix74uve5l49bn3u.png\" title=\"Market analysis\" alt=\"Market analysis\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6d2385a elementor-hidden-mobile\" data-id=\"6d2385a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ede7cd elementor-widget elementor-widget-image\" data-id=\"3ede7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/marketing-research\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-Planet@2x-r4w7o675nlqstbro6q3t4grf39qhvjmo6psirmwji2.png\" title=\"Marketing research\" alt=\"Marketing research\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b8ae13d elementor-hidden-mobile\" data-id=\"b8ae13d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36db1d6 elementor-widget elementor-widget-image\" data-id=\"36db1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/intellectual-property-strategy\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo_Icones_Finaux_Propriete_Intellectuelle_Noir-r4w7o9yih4tvkmbif64fxe5vsic57fvpis9ws2po8a.png\" title=\"Habo_Icones_Finaux_Propriete_Intellectuelle_Noir\" alt=\"Habo_Icones_Finaux_Propriete_Intellectuelle_Noir\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9281f83 elementor-hidden-mobile\" data-id=\"9281f83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4655cc elementor-widget elementor-widget-spacer\" data-id=\"c4655cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c0294a elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"9c0294a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-dee3e09 elementor-hidden-mobile\" data-id=\"dee3e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-926125a elementor-widget elementor-widget-spacer\" data-id=\"926125a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-22788a6\" data-id=\"22788a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c27e9f6 elementor-widget elementor-widget-heading\" data-id=\"c27e9f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/market-analysis\/\">Market and<br>feasibility studies<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f8ca663\" data-id=\"f8ca663\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83950b7 elementor-widget elementor-widget-heading\" data-id=\"83950b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/marketing-research\/\">Consumer<br>insights<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1fdbeec\" data-id=\"1fdbeec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6593e1f elementor-widget elementor-widget-heading\" data-id=\"6593e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/intellectual-property-strategy\/\">Intellectual<br>property strategy<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a9b0bba\" data-id=\"a9b0bba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5285333 elementor-widget elementor-widget-spacer\" data-id=\"5285333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a2be7d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a2be7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd3076c\" data-id=\"dd3076c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-808c348 elementor-widget elementor-widget-text-editor\" data-id=\"808c348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"\/what-we-do\/\">Learn more about our expertise<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3335f7 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"e3335f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c2133 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"14c2133\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa898b\" data-id=\"5aa898b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccee495 elementor-widget elementor-widget-heading\" data-id=\"ccee495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-585ebf83 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"585ebf83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54635457\" data-id=\"54635457\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaefa59 elementor-widget elementor-widget-text-editor\" data-id=\"eaefa59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">At Habo, we\u2019ve supported many clients with their marketing and brand strategy projects. The following is a selection of the marketing strategy case studies that Habo has brought to fruition:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b25d4 elementor-widget elementor-widget-case-study-list\" data-id=\"a6b25d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"case-study-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='habo-addon related-cases-studies-container'><div class=\"related-cases-studies-item\">\t<a href=\"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/\">\t\t<div class=\"image-container\"><img decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg\" class=\"attachment-case-studies-related-photo size-case-studies-related-photo wp-post-image\" alt=\"Marketing strategy for a museum dedicated to Arts and technology\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg 660w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583-300x300.jpg 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583-150x150.jpg 150w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t<\/div>\t\t<div class=\"content-container\">\t\t<span class=\"tag-category\">Case study<\/span>\t\t\t<h3>Marketing strategy for a museum dedicated to Arts and technology<\/h3>\t\t\t<p>A museum was getting low turn-out numbers despite excellent reviews. A new leadership team wanted to review its marketing strategy and aim for accelerated growth.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43952e2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43952e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-350b644\" data-id=\"350b644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-373a3fb elementor-widget elementor-widget-spacer\" data-id=\"373a3fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692f243 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"692f243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/what-weve-done\/\"><u>All our case studies<\/u><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92bf19 elementor-widget elementor-widget-spacer\" data-id=\"a92bf19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing and brand strategy We help organizations achieve their business objectives by designing marketing and brand strategies that maximize commercial potential. By understanding what drives audiences to choose a product, service, or brand, we shape strategies that are both effective and aligned with the brand\u2019s positioning \u2014 across every touchpoint. Grounded in data and driven [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":217,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-12293","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and Brand Strategy | Habo<\/title>\n<meta name=\"description\" content=\"At Habo, we help our clients understand who their target audience is, how their brand is perceived and how much value it delivers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/what-we-do\/marketing-and-brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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