{"id":14396,"date":"2022-01-07T10:53:58","date_gmt":"2022-01-07T10:53:58","guid":{"rendered":"https:\/\/habo.studio\/?page_id=14396"},"modified":"2025-04-11T20:18:37","modified_gmt":"2025-04-11T20:18:37","slug":"travelling-exhibition-consulting","status":"publish","type":"page","link":"https:\/\/habo.studio\/who-we-work-with\/art-industry-consultant\/travelling-exhibition-consulting\/","title":{"rendered":"Touring exhibition"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Touring exhibition consulting services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The touring exhibitions sector is highly diverse, with exhibitions varying widely in size, budget, and revenue model. Some are self-produced and self-hosted, while others travel between museums and cultural institutions. Some are blockbuster international experiences designed for broad public appeal, while others are crafted for niche audiences with highly targeted content.<\/p>

From large-scale productions to more intimate formats, every touring exhibition relies on a complex business model. Producers face substantial upfront investments and often rely on long-term touring to recoup them. At the same time, host venues need concepts that can quickly build awareness and attract strong attendance within limited engagement windows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We help leaders in the touring exhibition sector maximize the reach and revenue potential of their projects.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our expertise lies in designing business models that support the success of touring exhibitions. We understand the needs of both producers and host venues, and we apply our marketing insights, financial skills, and industry knowledge to build a solid strategic foundation.<\/p>

Here are some examples of how we can help:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tEvaluate the market potential of new exhibition concepts<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Regardless of scale, launching a new exhibition is a high-stakes investment. Commissioners and creators must understand the associated risks and rewards before proceeding. Habo brings market analysis expertise to assess a concept\u2019s potential and identify its most promising markets.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Partnering with a strong IP can enhance a project\u2019s credibility and create early marketing momentum. But success depends on choosing the right property. We conduct in-depth research to help organizations evaluate IP potential and select the one best suited to their goals and audience.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDevelop business model for new travelling exhibitions<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

In the touring exhibition sector, a strong business model is as essential as the creative concept. We help clients define critical business parameters\u2014including pricing, revenue forecasting, logistics, and international distribution\u2014to ensure each project is financially sound and scalable.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Audience responses can vary significantly between countries or even regions. That\u2019s why we\u2019ve developed specialized expertise to assess market dynamics across geographies. We help clients adapt their strategy to ensure international success and local resonance.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Touring exhibitions often benefit from associations with trusted brands. We support clients in crafting sponsorship strategies that align with their concept\u2019s identity and help identify brand partners that enhance the project\u2019s visibility, reach, and credibility.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The following is a selection of case studies related to the touring exhibitions sector that Habo has brought to fruition:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Formula 1\u2019s resonance across markets: Insights from the Habo IP Index<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Orlando vs. Las Vegas: Key market trends of domestic visitors<\/h3>\t\t\t

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city\u2019s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities\u2019 appeal to international visitors, both also rank among the most popular U.S. destinations among Americans. <\/p>\t\t<\/div>\t<\/a><\/div>

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Mon\u00e9tiser les propri\u00e9t\u00e9s intellectuelles sportives au-del\u00e0 des \u00e9v\u00e9nements: le cas de la F1<\/h3>\t\t\t

Les propri\u00e9t\u00e9s intellectuelles (PI) sont largement utilis\u00e9es dans l\u2019industrie du divertissement pour toucher de nouvelles audiences et renforcer l\u2019engagement des fans, et les PI sportives ne font pas exception. De plus en plus, elles sont exploit\u00e9es au-del\u00e0 des \u00e9v\u00e9nements en direct afin de cr\u00e9er de nouvelles exp\u00e9riences, reliant les fans existants tout en attirant de nouveaux publics \u00e0 travers le monde.<\/p>\t\t<\/div>\t<\/a><\/div>

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Monetizing Sports IPs Beyond Live Events - The F1 Case<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Deepening audience understanding: From segmentation to personas<\/h3>\t\t\t

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making\u2014illustrated through a case study on Broadway audiences.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exploring the key entertainment market dynamics of Orlando and Las Vegas<\/h3>\t\t\t

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.<\/p>\t\t<\/div>\t<\/a><\/div>

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New York vs. Los Angeles: How do these two entertainment giants compare?<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding the cultural and market dynamics of entertainment in Japan and Western markets<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exporting creative concepts rooted in Arts and Culture<\/h3>\t\t\t

How do audience expectations shape the success of arts and culture-based touring experiences? While cultural heritage resonates in Europe, entertainment value drives engagement in North America. Understanding these nuances is key to adapting creative concepts for different markets.<\/p>\t\t<\/div>\t<\/a><\/div>

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The rise of high-profile IPs and docuseries<\/h3>\t\t\t

By integrating market validation strategies early in the development process, filmmakers can position their projects more effectively within a competitive market, enhancing the likelihood of recognition and distribution for a broader array of stories.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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All our case studies<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Touring exhibition consulting services The touring exhibitions sector is highly diverse, with exhibitions varying widely in size, budget, and revenue model. Some are self-produced and self-hosted, while others travel between museums and cultural institutions. Some are blockbuster international experiences designed for broad public appeal, while others are crafted for niche audiences with highly targeted content. […]<\/p>\n","protected":false},"author":11,"featured_media":5720,"parent":11674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-14396","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTouring Exhibition Consulting | Habo<\/title>\n<meta name=\"description\" content=\"We understand the perspectives of both their producers and the venues that host them, and we use our marketing specialisms, financial skills and industry knowledge to help them build a solid plan for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/who-we-work-with\/art-industry-consultant\/travelling-exhibition-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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