{"id":17708,"date":"2022-03-03T22:46:58","date_gmt":"2022-03-03T22:46:58","guid":{"rendered":"https:\/\/habo.studio\/?page_id=17708"},"modified":"2026-05-04T15:47:16","modified_gmt":"2026-05-04T15:47:16","slug":"rencontre-lequipe","status":"publish","type":"page","link":"https:\/\/habo.studio\/fr\/rencontre-lequipe\/","title":{"rendered":"L’\u00c9QUIPE"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rencontrez l'\u00e9quipe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pierre-Luc Gladu, M.Sc.
Chef de la strat\u00e9gie et Associ\u00e9 principal<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jo\u00eblle Masse, M.Sc.
Cheffe intelligence marketing et Associ\u00e9e principale<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alexis Bouchard, M.Sc.
Directeur, finance et \u00e9conomie et Associ\u00e9 principal<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ma\u00fflis de Salins, M.Sc.
Gestionnaire, strat\u00e9gie et \u00e9conomie<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mathilde L\u00e9ger, M.Sc.
Analyste principale, intelligence marketing<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Antoine Van Droogenbroeck, M. Sc.
Conseiller principal, strat\u00e9gie<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jacob Drolet, M. Sc.
Analyste, intelligence marketing<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Louis Faujour
Analyste, strat\u00e9gie et \u00e9conomie<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marie Saadeh
Coordonnatrice, d\u00e9veloppement et marketing<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kayla Nicoletti
Responsable de l’administration<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pierre-Luc Gladu, M.Sc.<\/h3>\n\t\t\t\t\t

Pr\u00e9sident et associ\u00e9 principal<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pierre-Luc cumule plus de quinze ans dans les domaines de la strat\u00e9gie, de la gestion et de la finance. Il poss\u00e8de une vaste exp\u00e9rience dans la gestion de projets d\u2019envergure, le d\u00e9ploiement de strat\u00e9gies et l\u2019optimisation de mod\u00e8le d\u2019affaires. Il a \u0153uvr\u00e9 et accompagn\u00e9 diverses structures de tailles et de natures vari\u00e9es \u00e0 l\u2019international.<\/p>\n\n\n\n

Pierre-Luc dirige les exercices de planification strat\u00e9gique ainsi que les projets d'envergure, tels que les \u00e9tudes de faisabilit\u00e9 et les plans d'exportation, en mobilisant l'ensemble des expertises de Habo.<\/p>\n\n\n\n

Il d\u00e9tient une ma\u00eetrise en strat\u00e9gie (Canada) et un baccalaur\u00e9at en finance (Canada, Grande-Bretagne).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Pierre-Luc Gladu, M.Sc.<\/h3>\n\t\t\t\t\t

President and Senior Partner<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pierre-Luc has over fifteen years of experience in strategy, management, and finance. He has extensive expertise in managing large-scale projects, deploying strategies, and optimizing business models. His work spans various organizations of different sizes and industries on an international scale.<\/p>\n\n\n\n

Pierre-Luc leads strategic planning processes and large-scale projects, including feasibility studies and export plans, while mobilizing the full expertise of Habo's teams.<\/p>\n\n\n\n

He holds a master's degree in strategy (Canada) and a bachelor's degree in finance (Canada, United Kingdom).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Jo\u00eblle Masse, M.Sc.<\/h3>\n\t\t\t\t\t

Directrice, intelligence marketing et associ\u00e9e principale<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jo\u00eblle est une experte en recherche marketing avec une sp\u00e9cialisation dans l\u2019industrie du divertissement. Elle excelle dans la compr\u00e9hension approfondie des comportements des consommateur.rice.s et des tendances de march\u00e9.<\/p>\n\n\n\n

Chez Habo, Jo\u00eblle dirige l'\u00e9quipe d'intelligence marketing pour r\u00e9aliser des analyses approfondies et d\u00e9velopper des m\u00e9thodologies innovantes qui alimentent les recommandations strat\u00e9giques.<\/p>\n\n\n\n

Jo\u00eblle d\u00e9tient une ma\u00eetrise en marketing (Canada) et un baccalaur\u00e9at en marketing (Canada, France).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Jo\u00eblle Masse, M.Sc.<\/h3>\n\t\t\t\t\t

Director, Marketing Intelligence and Senior Partner<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jo\u00eblle is a marketing research expert with a focus on the entertainment industry. She excels in deeply understanding consumer behavior and market trends.<\/p>\n\n\n\n

At Habo, Jo\u00eblle leads the Marketing Intelligence team, conducting in-depth analyses and developing innovative methodologies that drive strategic recommendations.<\/p>\n\n\n\n

Jo\u00eblle holds a Master's degree in Marketing (Canada) and a Bachelor's degree in Marketing (Canada, France).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Alexis Bouchard, M.Sc.<\/h3>\n\t\t\t\t\t

Directeur, finance et \u00e9conomie et associ\u00e9 principal<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alexis a d\u00e9but\u00e9 sa carri\u00e8re en finance d\u2019investissement au fonds de pension Teachers \u00e0 Toronto pendant pr\u00e8s de 4 ans, o\u00f9 il a d\u00e9velopp\u00e9, entre autres, ses capacit\u00e9s en mod\u00e9lisation financi\u00e8re. Il a ensuite \u00e9volu\u00e9 en politique o\u00f9 il a g\u00e9r\u00e9 le bureau parlementaire d\u2019un d\u00e9put\u00e9 de la Chambre des Communes \u00e0 Ottawa. Il s\u2019est r\u00e9orient\u00e9 vers la finance d\u2019entreprise et la strat\u00e9gie en se joignant par la suite \u00e0 l\u2019\u00e9quipe de gestion de la performance strat\u00e9gique et projets sp\u00e9ciaux de la compagnie d\u2019assurance belairdirect \u00e0 Montr\u00e9al. C\u2019est l\u00e0 qu\u2019il d\u00e9veloppera davantage son exp\u00e9rience en strat\u00e9gie d\u2019affaires et en finance corporative en travaillant sur plusieurs projets d\u2019envergure.<\/p>\n\n\n\n

Alexis d\u00e9tient un baccalaur\u00e9at en \u00e9conomie et math\u00e9matiques (Canada) et une ma\u00eetrise en \u00e9conomie financi\u00e8re (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Alexis Bouchard, M.Sc.<\/h3>\n\t\t\t\t\t

Director, Finance and Economy and Senior Partner<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alexis started his career in investment finance with the Teachers\u2019 Pension Plan in Toronto for nearly 4 years, during which time he developed his expertise in financial modeling, among many other skills. He then entered politics where he managed the parliamentary office of a member of the House of Commons in Ottawa. He then returned to corporate finance and strategy by joining the strategic performance management and special projects team at belairdirect, an insurance company in Montreal. He further developed his experience in business strategy and corporate finance, working on many major corporate projects.<\/p>\n\n\n\n

Alexis holds a bachelor\u2019s degree in economics and mathematics (Canada) and a master\u2019s degree in financial economics (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Genevi\u00e8ve Collette, M.Sc.<\/h3>\n\t\t\t\t\t

Senior Analyst, Marketing Intelligence<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Genevi\u00e8ve Collette, M.Sc.<\/h3>\n\t\t\t\t\t

Analyste principale, intelligence marketing<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mathilde L\u00e9ger, M.Sc.<\/h3>\n\t\t\t\t\t

Analyst, Marketing Intelligence<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mathilde nurtures a deep curiosity for various artistic and cultural experiences that surround her. Throughout her academic journey, she gained experience in the leisure and entertainment industries while solidifying her passion for marketing research.<\/p>\n\n\n\n

With her skills in quantitative and qualitative research, Mathilde aims to apply her consumer behaviour expertise to benefit cultural institutions and the entertainment industry. Mathilde's goal is to provide a unique perspective to clients, thereby significantly contributing to the growth of their sectors, all while deepening her own understanding of the needs and desires of the public. Mathilde holds a bachelor's degree in Marketing and Management (Canada) and a master's degree in Marketing (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Mathilde L\u00e9ger, M.Sc.<\/h3>\n\t\t\t\t\t

Analyste, intelligence marketing<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mathilde nourrit une profonde curiosit\u00e9 envers les diverses exp\u00e9riences artistiques et culturelles qui l'entourent. Tout au long de son parcours acad\u00e9mique, elle a accumul\u00e9 de l\u2019exp\u00e9rience dans les domaines du loisir et du divertissement, tout en confirmant sa passion pour la recherche en marketing.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 ses comp\u00e9tences en recherche quantitative et qualitative, Mathilde vise \u00e0 mobiliser son expertise en comportement du consommateur au service des institutions culturelles et de l'industrie du divertissement. L\u2019objectif de Mathilde est d'offrir une perspective unique aux clients, contribuant ainsi de mani\u00e8re significative \u00e0 la croissance de leurs domaines d'activit\u00e9, tout en approfondissant sa propre compr\u00e9hension des besoins et des aspirations du public.<\/p>\n\n\n\n

Mathilde d\u00e9tient un baccalaur\u00e9at marketing et management (Canada) et une ma\u00eetrise en marketing (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Ma\u00fflis de Salins, M.Sc.<\/h3>\n\t\t\t\t\t

Gestionnaire, strat\u00e9gie et \u00e9conomie<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ma\u00fflis cumule plus de 5 ans d\u2019exp\u00e9rience professionnelle dans les industries cr\u00e9atives. Elle a commenc\u00e9 sa carri\u00e8re au sein de Nova Consulting, o\u00f9 elle a d\u00e9velopp\u00e9 son expertise en planification strat\u00e9gique et en mod\u00e9lisation \u00e9conomique et financi\u00e8re. \u00c0 travers cette exp\u00e9rience, elle a accompagn\u00e9 plusieurs acteurs des secteurs culturels et du divertissement europ\u00e9ens, dont des institutions culturelles, des entreprises priv\u00e9es et des collectivit\u00e9s publiques. Ma\u00fflis a ensuite poursuivi son parcours au sein d\u2019Artips, o\u00f9 elle a travaill\u00e9 sur plusieurs projets de cr\u00e9ation et de diffusion de contenus culturels tels que des infolettres, des formations en ligne et des podcasts.<\/p>\n\n\n\n

Ma\u00fflis d\u00e9tient un double baccalaur\u00e9at en \u00e9conomie-gestion et espagnol (France) et une ma\u00eetrise en commerce et administration des affaires (France).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Maylis de Salins, M.Sc.<\/h3>\n\t\t\t\t\t

Manager, Strategy and Economy<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Maylis has over 5 years of professional experience in the creative industries. She started her career at Nova Consulting, where she developed her expertise in strategic planning, and in economic & financial modelling. Through this experience, she has accompanied several actors of the European cultural and entertainment sectors, including cultural institutions, private companies and public authorities. Maylis then continued her career at Artips, where she worked on several projects to create and distribute cultural content such as newsletters, online training and podcasts.<\/p>\n\n\n\n

Ma\u00fflis holds a double bachelor's degree in economics and Spanish (France) and a master's degree in commerce and business administration (France).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Cynthia Daou, M.Sc.<\/h3>\n\t\t\t\t\t

Manager, Marketing<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cynthia has over 8 years of experience in marketing and communications. Her varied background in different industries, such as tourism and health, has allowed her to develop an expertise in the deployment of 360\u00b0 marketing campaigns to maximize the acquisition and retention of targeted customers. She has also developed skills in brand management, communications strategy planning, marketing and CRM strategy development, as well as performance measurement.<\/p>\n\n\n\n

Cynthia holds a bachelor\u2019s degree in environmental design (Canada) and a master\u2019s degree in marketing (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Cynthia Daou, M.Sc.<\/h3>\n\t\t\t\t\t

Gestionnaire, marketing<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cynthia cumule plus de 8 ann\u00e9es d\u2019exp\u00e9rience en marketing et en communication. Son parcours vari\u00e9 dans diff\u00e9rentes industries, comme le tourisme et la sant\u00e9, lui a permis de d\u00e9velopper une expertise dans le d\u00e9ploiement de campagnes marketing 360\u00b0 pour maximiser l\u2019acquisition et la r\u00e9tention d\u2019une client\u00e8le cible. Elle a aussi d\u00e9velopp\u00e9 des comp\u00e9tences en gestion de marque, plan de communications, d\u00e9veloppement de strat\u00e9gies marketing et CRM, ainsi que dans la mesure des objectifs de performance.<\/p>\n\n\n\n

Cynthia d\u00e9tient un baccalaur\u00e9at en design de l\u2019environnement (Canada) et une ma\u00eetrise en marketing (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Genevi\u00e8ve L\u00e9veill\u00e9, M.Sc.<\/h3>\n\t\t\t\t\t

Conseill\u00e8re talent et facilitatrice<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Genevi\u00e8ve a commenc\u00e9 sa carri\u00e8re en acquisition de talents avant de se sp\u00e9cialiser en d\u00e9veloppement organisationnel. Elle cumule plus de six ann\u00e9es d\u2019exp\u00e9rience et a travaill\u00e9 au sein d\u2019organisations importantes comme le Cirque du Soleil et le CHU Sainte-Justine. Durant son parcours, Genevi\u00e8ve a travaill\u00e9 sur l\u2019int\u00e9gration de nouvelles recrues, le d\u00e9veloppement du leadership et la facilitation d'ateliers de travail. Elle propose une approche participative et inclusive dans le but d\u2019ajuster ses interventions aux diff\u00e9rentes r\u00e9alit\u00e9s des \u00e9quipes et de faciliter la gestion du changement. Genevi\u00e8ve croit que le succ\u00e8s d\u2019une entreprise passe par la mise en place d\u2019initiatives soutenant le plein potentiel des talents et de leur bien-\u00eatre.<\/p>\n\n\n\n

Genevi\u00e8ve d\u00e9tient un baccalaur\u00e9at en administration des affaires (Canada, Portugal) et une ma\u00eetrise en d\u00e9veloppement organisationnel (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

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Genevi\u00e8ve L\u00e9veill\u00e9, M.Sc.<\/h3>\n\t\t\t\t\t

Talent Advisor and Facilitator<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Genevi\u00e8ve began her career in talent acquisition before specializing in organizational development. She has more than six years of experience and worked in large organizations such as Cirque du Soleil and CHU Sainte-Justine. So far in her career, Genevi\u00e8ve has worked on the onboarding of new recruits, leadership development and facilitating workshops. She values a participatory and inclusive approach which helps her to better adjust her interventions to the realities of each team and to facilitate change management. Genevi\u00e8ve believes that the success of an organization depends on initiatives that support the full potential of its staff and actively encourage their well-being.<\/p>\n\n\n\n

Genevi\u00e8ve holds a bachelor\u2019s degree in business administration (Canada, Portugal) and a master\u2019s degree in organizational development (Canada).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSe joindre \u00e0 l'\u00e9quipe<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Rencontrez l’\u00e9quipe Pierre-Luc Gladu, M.Sc.Chef de la strat\u00e9gie et Associ\u00e9 principal Jo\u00eblle Masse, M.Sc.Cheffe intelligence marketing et Associ\u00e9e principale Alexis Bouchard, M.Sc.Directeur, finance et \u00e9conomie et Associ\u00e9 principal Ma\u00fflis de Salins, M.Sc.Gestionnaire, strat\u00e9gie et \u00e9conomie Mathilde L\u00e9ger, M.Sc.Analyste principale, intelligence marketing Antoine Van Droogenbroeck, M. Sc.Conseiller principal, strat\u00e9gie Jacob Drolet, M. Sc.Analyste, intelligence marketing Louis […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-17708","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nL'\u00e9quipe | Habo Studio<\/title>\n<meta name=\"description\" content=\"Rencontrez notre \u00e9quipe d'experts qui accompagne les entreprises en planification strat\u00e9gique et analyse de march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/fr\/rencontre-lequipe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'\u00e9quipe | Habo Studio\" \/>\n<meta property=\"og:description\" content=\"Rencontrez 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