{"id":17737,"date":"2022-03-03T23:01:46","date_gmt":"2022-03-03T23:01:46","guid":{"rendered":"https:\/\/habo.studio\/?page_id=17737"},"modified":"2025-04-11T13:16:04","modified_gmt":"2025-04-11T13:16:04","slug":"recherche-marketing","status":"publish","type":"page","link":"https:\/\/habo.studio\/fr\/nos-expertises\/recherche-marketing\/","title":{"rendered":"INSIGHTS CONSOMMATEURS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17737\" class=\"elementor elementor-17737\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-291207e7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"291207e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-759434a6\" data-id=\"759434a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d97d11 elementor-widget elementor-widget-breadcrumbs\" data-id=\"4d97d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/habo.studio\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-725d7dce elementor-widget elementor-widget-heading\" data-id=\"725d7dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Insights consommateurs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d671ed2 elementor-widget elementor-widget-image\" data-id=\"5d671ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1750\" height=\"600\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Consumer-inisghts.png\" class=\"attachment-full size-full wp-image-31209\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Consumer-inisghts.png 1750w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Consumer-inisghts-300x103.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Consumer-inisghts-1024x351.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Consumer-inisghts-768x263.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Consumer-inisghts-1536x527.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2025\/04\/Consumer-inisghts-180x62.png 180w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231c8df elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"231c8df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9669133\" data-id=\"9669133\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d8087 elementor-widget elementor-widget-text-editor\" data-id=\"42d8087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les donn\u00e9es sont au c\u0153ur de nos processus, et nous croyons fermement qu\u2019elles ont le pouvoir d\u2019aligner les besoins des consommateurs et les r\u00e9alit\u00e9s du march\u00e9 avec la proposition de valeur et la strat\u00e9gie commerciale de nos clients. Les projets de recherche marketing que nous menons peuvent \u00eatre une fin en soi, ou s\u2019inscrire dans une analyse de march\u00e9 ou un processus de planification strat\u00e9gique plus large.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418181c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"418181c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7927467 elementor-widget elementor-widget-heading\" data-id=\"7927467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que nous faisons<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1cdd0 elementor-widget elementor-widget-text-editor\" data-id=\"9a1cdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre objectif est d\u2019aider nos clients \u00e0 d\u00e9velopper un ensemble de comp\u00e9tences pratiques et interreli\u00e9es, qui maximisent l\u2019utilisation des donn\u00e9es pertinentes \u00e0 leur situation.<\/p><p>Ces comp\u00e9tences comprennent plus pr\u00e9cis\u00e9ment :<br \/>\u2014 Comprendre les march\u00e9s, les consommateurs et les segments de consommateurs pour \u00e9tayer la strat\u00e9gie commerciale, la proposition de valeur et la strat\u00e9gie marketing;<br \/>\u2014\u00a0\u00c9valuer la sant\u00e9, l\u2019\u00e9quit\u00e9 et la performance des marques;<br \/>\u2014 Valider le potentiel du march\u00e9 pour un produit ou un service existant ou nouveau;<br \/>\u2014 \u00c9valuer les performances des campagnes de marketing (en amont et en aval). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b158e72 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"b158e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18a856c6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"18a856c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35843cd5\" data-id=\"35843cd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665505bb elementor-widget elementor-widget-heading\" data-id=\"665505bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment nous <br>pouvons vous aider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13b66a elementor-widget elementor-widget-business-plan\" data-id=\"a13b66a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"business-plan.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='habo-addon habo-business-plan-widget-wrapper'><nav class='habo-addon habo-business-plan-button'><button class='show-tab-content'>1. Recherche quantitative en marketing (sondages)<\/button><button class='show-tab-content'>2. Groupes de discussion<\/button><button class='show-tab-content'>3. Entrevues individuelles (B2B et B2C)<\/button><button class='show-tab-content'>4. Ethnographie<\/button><\/nav><div class='habo-addon habo-business-plan-tab'><div class='tab-content'><h3>Recherche quantitative en marketing (sondages)<\/h3><p>Lors de nos \u00e9tudes sur la consommation, nous cherchons \u00e0 analyser et \u00e0 comprendre le public cible d\u2019une marque, tout en testant de nouveaux segments, en particulier sur leur r\u00e9action \u00e0 de nouveaux concepts. Notre analyse d\u00e9taill\u00e9e permet \u00e0 nos clients de conna\u00eetre l\u2019attitude des consommateurs \u00e0 l\u2019\u00e9gard de leurs produits ou services ainsi que la fa\u00e7on dont ils les utilisent.<\/p><\/div><div class='tab-content'><h3>Groupes de discussion<\/h3><p>Nous utilisons les groupes de discussion pour analyser et comprendre les r\u00e9actions \u00e9motionnelles des consommateurs face \u00e0 une marque, un produit ou un service. Nous utilisons \u00e9galement les groupes de discussion pour tester de nouvelles id\u00e9es et aider les \u00e9quipes de cr\u00e9ation \u00e0 aligner leur processus cr\u00e9atif vers les besoins des consommateurs. <\/p><\/div><div class='tab-content'><h3>Entrevues individuelles (B2B et B2C)<\/h3><p>Nous menons des entrevues individuelles pour des mandats B2B et B2C, afin de recueillir des connaissances approfondies, des r\u00e9troactions et de nouvelles id\u00e9es. Les sujets d\u2019entrevues comprennent entre autres la r\u00e9troaction d\u2019employ\u00e9s, l\u2019int\u00e9r\u00eat des consommateurs pour un produit ou un service, et la collecte des meilleures pratiques dans un domaine donn\u00e9.<\/p><\/div><div class='tab-content'><h3>Ethnographie<\/h3><p>Il peut parfois \u00eatre difficile pour un consommateur d\u2019exprimer ses sentiments ou de partager les d\u00e9tails de ses exp\u00e9riences. Dans ces circonstances, nous utilisons des m\u00e9thodes ethnographiques, telles que l\u2019observation directe et les visites sur le terrain, pour recueillir des informations et des connaissances qui seraient autrement pass\u00e9es inaper\u00e7ues.\u2003<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c0462 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f5c0462\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-421b7bc\" data-id=\"421b7bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86deb26 elementor-widget elementor-widget-heading\" data-id=\"86deb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nos autres domaines d'expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c38614 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"0c38614\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b02e39e elementor-hidden-mobile\" data-id=\"b02e39e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680399a elementor-widget elementor-widget-spacer\" data-id=\"680399a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c1b3203\" data-id=\"c1b3203\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8c1a6e elementor-widget elementor-widget-text-editor\" data-id=\"d8c1a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/analyse-de-marche\/\">\u00c9tudes de march\u00e9 et de faisabilit\u00e9<\/a><\/p><p><a href=\"\/marketing-et-strategie-de-marque\/\">Marketing et strat\u00e9gie de marque<\/a><\/p><p><a href=\"\/planification-strategique\/\">Planification strat\u00e9gique<\/a><\/p><p><a href=\"\/strategie-financiere\/\">Plan d&#8217;affaires<\/a><\/p><p><a href=\"\/strategie-de-propriete-intellectuelle\/\">Strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7f5a8ec\" data-id=\"7f5a8ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af80da1 elementor-widget elementor-widget-spacer\" data-id=\"af80da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03d5892 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"03d5892\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-35d3cef\" data-id=\"35d3cef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7e4358 elementor-widget elementor-widget-spacer\" data-id=\"f7e4358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-31752fe\" data-id=\"31752fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed4e885 elementor-widget elementor-widget-image\" data-id=\"ed4e885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/marketing-and-brand-strategy\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-Collision@2x-r4w7o675nlqslylffypvu704aby95vwrczc55b1e40.png\" title=\"marketing and brand strategy\" alt=\"marketing and brand strategy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0678b9b\" data-id=\"0678b9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d694cc7 elementor-widget elementor-widget-image\" data-id=\"d694cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/strategic-planning-consultant\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-Spiral@2x-r4w7o674swlptsw13s4er9oruku9k2n56u8wd1lkde.png\" title=\"Financial strategy\" alt=\"Financial strategy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4c895f3\" data-id=\"4c895f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5dce89 elementor-widget elementor-widget-image\" data-id=\"d5dce89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/strategie-de-propriete-intellectuelle\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo_Icones_Finaux_Propriete_Intellectuelle_Noir-r4w7o9yi8d2l90orjdy7i6e7l1hth38kcfcvjsm882.png\" title=\"Habo_Icones_Finaux_Propriete_Intellectuelle_Noir\" alt=\"Habo_Icones_Finaux_Propriete_Intellectuelle_Noir\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ae341c6\" data-id=\"ae341c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b6109 elementor-widget elementor-widget-spacer\" data-id=\"34b6109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b58c535 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"b58c535\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-804ae73\" data-id=\"804ae73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf886d1 elementor-widget elementor-widget-spacer\" data-id=\"bf886d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9b96a14\" data-id=\"9b96a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-374f202 elementor-widget elementor-widget-heading\" data-id=\"374f202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/marketing-et-strategie-de-marque\/\">Marketing et <br>strat\u00e9gie de marque<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b7ac7a3\" data-id=\"b7ac7a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352b156 elementor-widget elementor-widget-heading\" data-id=\"352b156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/strategie-financiere\/\">Plan<br>d'affaires<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a60f6a4\" data-id=\"a60f6a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6bd76e elementor-widget elementor-widget-heading\" data-id=\"e6bd76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/strategie-de-propriete-intellectuelle\/\">Strat\u00e9gie de<br>propri\u00e9t\u00e9 intellectuelle<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0960669 elementor-widget elementor-widget-spacer\" data-id=\"0960669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d2eb947\" data-id=\"d2eb947\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d867c20 elementor-widget elementor-widget-spacer\" data-id=\"d867c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7be3dcb elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"7be3dcb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0b2d89a\" data-id=\"0b2d89a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8577bfe elementor-widget elementor-widget-spacer\" data-id=\"8577bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-68830e0\" data-id=\"68830e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef7f5e elementor-widget elementor-widget-image\" data-id=\"6ef7f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/analyse-de-marche\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-PieChart@2x-r4w7o675628g5e9netueelss0xna7jey1np7hxghps.png\" title=\"Market analysis\" alt=\"Market analysis\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-30752c6\" data-id=\"30752c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eabb676 elementor-widget elementor-widget-image\" data-id=\"eabb676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/planification-strategique\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/elementor\/thumbs\/Habo-Checks@2x-r4w7o675pson7ovbvpp2dcqjcw31nro3s8uak0w02c.png\" title=\"strategic planning\" alt=\"strategic planning\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-386299c\" data-id=\"386299c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f97193 elementor-widget elementor-widget-spacer\" data-id=\"4f97193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f57631 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"1f57631\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3a08773\" data-id=\"3a08773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f48289 elementor-widget elementor-widget-spacer\" data-id=\"6f48289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9724d3a\" data-id=\"9724d3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4871a15 elementor-widget elementor-widget-heading\" data-id=\"4871a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/analyse-de-marche\/\">\u00c9tudes de march\u00e9<br>et de faisabilit\u00e9<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-628504b\" data-id=\"628504b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd8ffe elementor-widget elementor-widget-heading\" data-id=\"dcd8ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/planification-strategique\/\">Planification\n<br>\nstrat\u00e9gique<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b1e4464\" data-id=\"b1e4464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4cb1f1 elementor-widget elementor-widget-spacer\" data-id=\"e4cb1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-017cb21 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"017cb21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b72237\" data-id=\"4b72237\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67217a5 elementor-widget elementor-widget-text-editor\" data-id=\"67217a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/nos-expertises\/\"><span style=\"text-decoration: underline;\">En savoir plus sur nos expertises<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f6247 elementor-widget elementor-widget-html\" data-id=\"16f6247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script> \r\njQuery(document).ready(function($) { \r\nvar delay = 100; setTimeout(function() { \r\n$('.elementor-tab-title').removeClass('elementor-active');\r\n $('.elementor-tab-content').css('display', 'none'); }, delay); \r\n}); \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c2133 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"14c2133\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa898b\" data-id=\"5aa898b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccee495 elementor-widget elementor-widget-heading\" data-id=\"ccee495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tudes de cas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaefa59 elementor-widget elementor-widget-text-editor\" data-id=\"eaefa59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Voici quelques exemples de r\u00e9cents projets de recherches marketing r\u00e9alis\u00e9s pour nos clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4532091 elementor-widget elementor-widget-case-study-list\" data-id=\"4532091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"case-study-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='habo-addon related-cases-studies-container'><div class=\"related-cases-studies-item\">\t<a href=\"https:\/\/habo.studio\/fr\/sadapter-aux-dynamiques-du-marche-du-divertissement-et-aux-attentes-des-consommateurs\/\">\t\t<div class=\"image-container\"><img decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2024\/07\/Vignette_Insights_Idynamiques-du-marche-du-divertissement-410x410.png\" class=\"attachment-case-studies-related-photo size-case-studies-related-photo wp-post-image\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2024\/07\/Vignette_Insights_Idynamiques-du-marche-du-divertissement-410x410.png 410w, https:\/\/habo.studio\/wp-content\/uploads\/2024\/07\/Vignette_Insights_Idynamiques-du-marche-du-divertissement-150x150.png 150w, https:\/\/habo.studio\/wp-content\/uploads\/2024\/07\/Vignette_Insights_Idynamiques-du-marche-du-divertissement-350x350.png 350w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t<\/div>\t\t<div class=\"content-container\">\t\t\t<h3>S'adapter aux dynamiques du march\u00e9 du divertissement et aux attentes des consommateurs<\/h3>\t\t\t<p>Pour rester pertinent.e.s et comp\u00e9titif.ve.s, les acteur.rice.s du secteur doivent comprendre les besoins et attentes de leurs audiences, les tendances du march\u00e9 et les pratiques concurrentielles.<\/p>\t\t<\/div>\t<\/a><\/div><div class=\"related-cases-studies-item\">\t<a href=\"https:\/\/habo.studio\/fr\/guider-le-developpement-creatif-et-strategique-dune-experience-de-realite-virtuelle-innovante\/\">\t\t<div class=\"image-container\"><img decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_PHI_Infinity-410x410.png\" class=\"attachment-case-studies-related-photo size-case-studies-related-photo wp-post-image\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_PHI_Infinity-410x410.png 410w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_PHI_Infinity-150x150.png 150w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_PHI_Infinity-350x350.png 350w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t<\/div>\t\t<div class=\"content-container\">\t\t<span class=\"tag-category\">\u00c9tude de cas<\/span>\t\t\t<h3>Guider le d\u00e9veloppement cr\u00e9atif et strat\u00e9gique d'une exp\u00e9rience de r\u00e9alit\u00e9 virtuelle innovante<\/h3>\t\t\t<p>Un studio de cr\u00e9ation d'exp\u00e9riences immersives \u00e9tait en cours de d\u00e9veloppement d\u2019une exp\u00e9rience interactive multi-sensorielle au moyen de la r\u00e9alit\u00e9 virtuelle. Habo a r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 afin d\u2019identifier les pistes d\u2019optimisation et de commercialisation d\u2019une exp\u00e9rience immersive. <\/p>\t\t<\/div>\t<\/a><\/div><div class=\"related-cases-studies-item\">\t<a href=\"https:\/\/habo.studio\/fr\/proprietes-intellectuelles-pour-bonifier-lexperience-des-consommateurs\/\">\t\t<div class=\"image-container\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_Lighthouse-immersive-410x410.png\" class=\"attachment-case-studies-related-photo size-case-studies-related-photo wp-post-image\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_Lighthouse-immersive-410x410.png 410w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_Lighthouse-immersive-150x150.png 150w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_Lighthouse-immersive-350x350.png 350w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t<\/div>\t\t<div class=\"content-container\">\t\t<span class=\"tag-category\">\u00c9tude de cas<\/span>\t\t\t<h3>Utiliser les propri\u00e9t\u00e9s intellectuelles pour bonifier l\u2019exp\u00e9rience des consommateurs<\/h3>\t\t\t<p>Un studio de cr\u00e9ation cherchait \u00e0 d\u00e9velopper de nouvelles expositions immersives bas\u00e9es sur des propri\u00e9t\u00e9s intellectuelles fortes et \u00e0 identifier les propri\u00e9t\u00e9s intellectuelles qui susciteraient le plus d'int\u00e9r\u00eat aupr\u00e8s des consommateurs de divertissement dans 10 villes d'Am\u00e9rique du Nord. <\/p>\t\t<\/div>\t<\/a><\/div><div class=\"related-cases-studies-item\">\t<a href=\"https:\/\/habo.studio\/fr\/validation-de-concept-pour-un-spectacle-a-broadway-base-sur-un-film-a-succes-2\/\">\t\t<div class=\"image-container\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/broadway_660x880-e1630424098614.jpg\" class=\"attachment-case-studies-related-photo size-case-studies-related-photo wp-post-image\" alt=\"Concept validation for a Broadway show based on a blockbuster movie\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/broadway_660x880-e1630424098614.jpg 660w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/broadway_660x880-e1630424098614-300x300.jpg 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/broadway_660x880-e1630424098614-150x150.jpg 150w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t<\/div>\t\t<div class=\"content-container\">\t\t<span class=\"tag-category\">\u00c9tude de cas<\/span>\t\t\t<h3>Assurer la r\u00e9ussite d\u2019un nouveau spectacle de Broadway bas\u00e9 sur un film blockbuster<\/h3>\t\t\t<p>Des producteurs de spectacles new-yorkais travaillaient sur une nouvelle com\u00e9die musicale bas\u00e9e sur un film \u00ab blockbuster \u00bb. Afin d\u2019assurer la r\u00e9ussite de l\u2019adaptation de ce film en spectacle sur sc\u00e8ne, les producteurs avaient besoin de valider le potentiel commercial de la propri\u00e9t\u00e9 intellectuelle sur Broadway.<\/p>\t\t<\/div>\t<\/a><\/div><div class=\"related-cases-studies-item\">\t<a href=\"https:\/\/habo.studio\/fr\/analyse-du-potentiel-de-proprietes-intellectuelles-pour-la-production-dexpositions-itinerantes\/\">\t\t<div class=\"image-container\">\t\t<\/div>\t\t<div class=\"content-container\">\t\t<span class=\"tag-category\">\u00c9tude de cas<\/span>\t\t\t<h3>Choisir des propri\u00e9t\u00e9s intellectuelles qui pr\u00e9sentent un r\u00e9el potentiel commercial<\/h3>\t\t\t<p>Une entreprise de production d\u2019expositions itin\u00e9rantes souhaitait d\u00e9velopper de nouvelles expositions pour compl\u00e9ter son portefeuille et pr\u00e9senter ces expositions \u00e0 travers le monde. La compagnie devait \u00e9galement d\u00e9montrer \u00e0 des coproducteurs \u00e0 travers le monde le potentiel commercial de ses nouveaux projets.<\/p>\t\t<\/div>\t<\/a><\/div><div class=\"related-cases-studies-item\">\t<a href=\"https:\/\/habo.studio\/fr\/analyse-du-positionnement-dune-marque-de-biere-2\/\">\t\t<div class=\"image-container\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-e1634586763831.jpg\" class=\"attachment-case-studies-related-photo size-case-studies-related-photo wp-post-image\" alt=\"Analysis of a beer brand positioning\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-e1634586763831.jpg 838w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-e1634586763831-300x300.jpg 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-e1634586763831-150x150.jpg 150w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-e1634586763831-768x768.jpg 768w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t<\/div>\t\t<div class=\"content-container\">\t\t<span class=\"tag-category\">\u00c9tude de cas<\/span>\t\t\t<h3>Analyse du positionnement d\u2019une marque de bi\u00e8re<\/h3>\t\t\t<p>Une microbrasserie qu\u00e9b\u00e9coise avait connu une forte croissance au cours des 10 derni\u00e8res ann\u00e9es. Cependant, l\u2019entreprise avait besoin de comprendre comment les consommateurs per\u00e7oivent sa marque, et valider que sa plateforme de marque \u00e9tait toujours pertinente pour ses consommateurs.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0204c71 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"0204c71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b851919\" data-id=\"b851919\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f251f09 elementor-widget elementor-widget-spacer\" data-id=\"f251f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4150e41 elementor-widget elementor-widget-text-editor\" data-id=\"4150e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/etudes-de-cas\/\"><u>Toutes nos \u00e9tudes de cas<\/u><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b278f3 elementor-widget elementor-widget-spacer\" data-id=\"2b278f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Insights consommateurs Les donn\u00e9es sont au c\u0153ur de nos processus, et nous croyons fermement qu\u2019elles ont le pouvoir d\u2019aligner les besoins des consommateurs et les r\u00e9alit\u00e9s du march\u00e9 avec la proposition de valeur et la strat\u00e9gie commerciale de nos clients. Les projets de recherche marketing que nous menons peuvent \u00eatre une fin en soi, ou [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":17714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-17737","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights consommateurs | Habo Studio<\/title>\n<meta name=\"description\" content=\"Notre objectif est d\u2019aider nos clients \u00e0 d\u00e9velopper un ensemble de comp\u00e9tences pratiques et interreli\u00e9es, qui maximisent l\u2019utilisation des donn\u00e9es pertinentes \u00e0 leur situation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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