{"id":17784,"date":"2022-03-03T23:22:16","date_gmt":"2022-03-03T23:22:16","guid":{"rendered":"https:\/\/habo.studio\/?page_id=17784"},"modified":"2025-01-30T16:36:56","modified_gmt":"2025-01-30T16:36:56","slug":"evenements-sportifs","status":"publish","type":"page","link":"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/evenements-sportifs\/","title":{"rendered":"SPORTS"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sports<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sports\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les clubs et \u00e9v\u00e9nements sportifs ont la capacit\u00e9 d\u2019\u00e9mouvoir les gens comme peu d\u2019autres activit\u00e9s de divertissement peuvent le faire. Ils \u00e9veillent des \u00e9motions fortes, des moments de pur drame, des loyaut\u00e9s profondes et des rivalit\u00e9s f\u00e9roces. <\/p>

Avec d\u2019\u00e9normes revenus en jeu, les organisations sportives doivent se pencher s\u00e9rieusement sur leur mod\u00e8le d\u2019affaires, redoubler leurs efforts de marketing et investir plus que jamais dans des technologies qui ont le pouvoir d\u2019impressionner les partisans et de renforcer leur engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nous aidons nos clients \u00e0 renforcer la relation avec leurs partisans et \u00e0 assurer une viabilit\u00e9 de l'organisation \u00e0 long terme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Habo comprend toutes les facettes d\u2019une relation entre les partisans et une marque, et met \u00e0 profit son expertise pour aider les organisations sportives \u00e0 renforcer les liens et les affinit\u00e9s qui les unissent. Nous utilisons \u00e9galement notre savoir-faire dans le domaine des finances pour assurer la viabilit\u00e9 \u00e0 long terme de chaque organisation sportive.<\/p>

Voici quelques exemples de comment nous pouvons vous aider :<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\u00c9laborer des strat\u00e9gies de mon\u00e9tisation et de commandite<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Il existe de nombreuses fa\u00e7ons d\u2019augmenter les revenus des propri\u00e9t\u00e9s sportives. Nous aidons nos clients \u00e0 optimiser le panier d\u2019achats moyen de chaque visiteur ou \u00e0 s\u2019associer avec des marques pertinentes afin de maximiser la cr\u00e9ation de valeur \u00e0 long terme ainsi que les revenus de commandites. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tOptimiser la strat\u00e9gie de marque et la relation avec les partisans<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Il est difficile de fid\u00e9liser des partisans sur une longue p\u00e9riode. C\u2019est pourquoi Habo propose aux organisations sportives de les aider \u00e0 concevoir une strat\u00e9gie de marque optimis\u00e9e, qui garantit un lien fort et durable avec le public tant au moment de l\u2019\u00e9v\u00e9nement que par la suite.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tComprendre la perception des partisans \u00e0 l\u2019aide de sondages et groupes de discussion<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Nous aidons nos clients \u00e0 comprendre la perception de leurs partisans en organisant des sondages et des groupes de discussion. Les informations recueillies offrent des donn\u00e9es pr\u00e9cieuses et concr\u00e8tes qu\u2019ils peuvent ensuite utiliser pour mobiliser l\u2019int\u00e9r\u00eat du public et optimiser leurs pratiques. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tOptimiser les mod\u00e8les d\u2019affaires d\u2019un \u00e9tablissement, d\u2019un club ou d\u2019une propri\u00e9t\u00e9 sportive<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Les organisations sportives assument g\u00e9n\u00e9ralement des co\u00fbts fixes importants et peuvent \u00e9prouver des difficult\u00e9s \u00e0 g\u00e9n\u00e9rer une marge b\u00e9n\u00e9ficiaire int\u00e9ressante. Pour cette raison, Habo les aide \u00e0 cr\u00e9er des mod\u00e8les d\u2019affaires qui minimisent les co\u00fbts et maximisent les revenus.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c9tudes de cas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons assist\u00e9 de nombreux clients dans leurs projets li\u00e9s au secteur de la musique et de l’\u00e9v\u00e9nementiel. Vous trouverez ci-dessous une s\u00e9lection de quelques \u00e9tudes de cas dans lesquels nous avons \u00e9t\u00e9 impliqu\u00e9s :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"\t\t<\/div>\t\t
\t\tConsumer insights<\/span>\t\t\t

What consumer behavior reveals about VR\u2019s growth potential<\/h3>\t\t\t

The virtual reality market is in transition.\nVirtual reality as a consumer product sits in an uncomfortable spotlight. Recent signals point to a cooling VR market, with delayed headset launches and a growing view of VR as a specialized segment, while industry momentum increasingly shifts toward AI, AR, and connected eyewear.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding American interest in the Olympic Games<\/h3>\t\t\t

Habo conducted a study in the United States to measure the level of interest and engagement in the 2026 Olympic Games.\nThe research found that the majority of adult Americans (77%) plan to watch the Winter Games, with interest levels similar to those for the Summer Games, driven more by the competition than the ceremonies (88% vs. 64%). The study also revealed significant differences in viewership preferences and motivators across demographics, especially among age groups.<\/p>\t\t<\/div>\t<\/a><\/div>

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\t\tConsumer insights<\/span>\t\t\t

Formula 1\u2019s resonance across markets: Insights from the Habo IP Index<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Orlando vs. Las Vegas: Key market trends of domestic visitors<\/h3>\t\t\t

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city\u2019s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities\u2019 appeal to international visitors, both also rank among the most popular U.S. destinations among Americans. <\/p>\t\t<\/div>\t<\/a><\/div>

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Mon\u00e9tiser les propri\u00e9t\u00e9s intellectuelles sportives au-del\u00e0 des \u00e9v\u00e9nements: le cas de la F1<\/h3>\t\t\t

Les propri\u00e9t\u00e9s intellectuelles (PI) sont largement utilis\u00e9es dans l\u2019industrie du divertissement pour toucher de nouvelles audiences et renforcer l\u2019engagement des fans, et les PI sportives ne font pas exception. De plus en plus, elles sont exploit\u00e9es au-del\u00e0 des \u00e9v\u00e9nements en direct afin de cr\u00e9er de nouvelles exp\u00e9riences, reliant les fans existants tout en attirant de nouveaux publics \u00e0 travers le monde.<\/p>\t\t<\/div>\t<\/a><\/div>

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Monetizing Sports IPs Beyond Live Events - The F1 Case<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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\t\tConsumer insights<\/span>\t\t\t

Deepening audience understanding: From segmentation to personas<\/h3>\t\t\t

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making\u2014illustrated through a case study on Broadway audiences.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exploring the key entertainment market dynamics of Orlando and Las Vegas<\/h3>\t\t\t

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.<\/p>\t\t<\/div>\t<\/a><\/div>

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New York vs. Los Angeles: How do these two entertainment giants compare?<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding the cultural and market dynamics of entertainment in Japan and Western markets<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Toutes nos publications<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sports Les clubs et \u00e9v\u00e9nements sportifs ont la capacit\u00e9 d\u2019\u00e9mouvoir les gens comme peu d\u2019autres activit\u00e9s de divertissement peuvent le faire. Ils \u00e9veillent des \u00e9motions fortes, des moments de pur drame, des loyaut\u00e9s profondes et des rivalit\u00e9s f\u00e9roces. Avec d\u2019\u00e9normes revenus en jeu, les organisations sportives doivent se pencher s\u00e9rieusement sur leur mod\u00e8le d\u2019affaires, redoubler […]<\/p>\n","protected":false},"author":3,"featured_media":3597,"parent":17789,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-17784","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\u00c9v\u00e9nements sportifs | Habo Studio<\/title>\n<meta name=\"description\" content=\"Nous aidons les organisations sportives \u00e0 renforcer la relation avec leurs partisans et \u00e0 assurer une viabilit\u00e9 de l'organisation \u00e0 long terme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/evenements-sportifs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nements sportifs | Habo Studio\" \/>\n<meta property=\"og:description\" content=\"Nous aidons les organisations sportives \u00e0 renforcer la relation avec leurs partisans et \u00e0 assurer une viabilit\u00e9 de l'organisation \u00e0 long terme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/evenements-sportifs\/\" \/>\n<meta property=\"og:site_name\" content=\"Habo Studio Inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T16:36:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/ryan-OywyPkrDEvg-unsplash-scaled-1-e1738078406464.jpg\" \/>\n\t<meta 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