{"id":17801,"date":"2022-03-03T23:34:23","date_gmt":"2022-03-03T23:34:23","guid":{"rendered":"https:\/\/habo.studio\/?page_id=17801"},"modified":"2022-03-17T20:04:48","modified_gmt":"2022-03-17T20:04:48","slug":"parcs-dattractions","status":"publish","type":"page","link":"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/parcs-dattractions\/","title":{"rendered":"Parcs d\u2019attractions"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Parcs d\u2019attractions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bandeau_SI_AmusementPark_1284x382\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 l\u2019\u00e9chelle mondiale, le secteur des parcs d\u2019attractions a enregistr\u00e9 une valeur de plus de 50 milliards de dollars en 2020 et devrait atteindre pr\u00e8s de 90 milliards de dollars d\u2019ici 2025.<\/p>

Pour pr\u00e9server leur popularit\u00e9, les parcs d\u2019attractions doivent repenser \u00e0 leur offre au-del\u00e0 des man\u00e8ges et des exp\u00e9riences traditionnelles. Les exp\u00e9riences immersives assist\u00e9es par la technologie, ainsi que les \u00e9v\u00e9nements et les attractions uniques, sont dor\u00e9navant indispensables afin de s\u00e9duire les jeunes consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nous aidons les op\u00e9rateurs \u00e0 naviguer sur des march\u00e9s en constante \u00e9volution et \u00e0 saisir la valeur inexploit\u00e9e.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nous utilisons notre exp\u00e9rience approfondie du secteur pour aider les op\u00e9rateurs de parcs d\u2019attractions \u00e0 identifier leurs cibles, \u00e0 comprendre les perceptions des clients et \u00e0 quantifier le potentiel commercial de leurs offres.<\/p>

Voici quelques exemples de comment nous pouvons vous aider :<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tComprendre l\u2019int\u00e9r\u00eat et la motivation du public<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Pour r\u00e9ussir, il est primordial de conna\u00eetre l\u2019opinion de son march\u00e9 cible. Cette information permet aux entreprises d\u2019adapter leurs offres aux besoins \u00e9volutifs des clients. Habo aide les entreprises \u00e0 \u00e9valuer l\u2019int\u00e9r\u00eat et les motivations de leurs visiteurs \u00e0 l\u2019aide de sondages envoy\u00e9s avant et apr\u00e8s une visite. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\u00c9valuer le potentiel du march\u00e9 pour des propri\u00e9t\u00e9s intellectuelles<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Lorsqu\u2019il est temps pour une entreprise de d\u00e9velopper un nouveau concept ou une nouvelle offre, une strat\u00e9gie employ\u00e9e pour augmenter la cr\u00e9dibilit\u00e9 du projet est de s\u2019associer \u00e0 une marque forte qui partage le m\u00eame march\u00e9 cible. Chaque propri\u00e9t\u00e9 intellectuelle n\u00e9cessite une approche particuli\u00e8re et nous sommes en mesure de valider le potentiel de chacune d\u2019entre elles. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9velopper des mod\u00e8les d\u2019affaires et des planifications financi\u00e8res<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Que vous soyez propri\u00e9taire d\u2019un parc d\u2019attractions, un parc th\u00e9matique ou un parc aquatique, toutes ces installations comportent des co\u00fbts fixes importants qui peuvent mettre la rentabilit\u00e9 de votre entreprise en p\u00e9ril. L\u2019\u00e9quipe de Habo poss\u00e8de l\u2019expertise n\u00e9cessaire pour cr\u00e9er des mod\u00e8les d\u2019affaires qui r\u00e9pondent \u00e0 ce d\u00e9fi en optimisant les co\u00fbts et en maximisant les revenus. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tComprendre la perception des visiteurs \u00e0 l\u2019aide de sondages ou de groupes de discussion<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Nous aidons nos clients \u00e0 en apprendre davantage sur leurs visiteurs en r\u00e9alisant des sondages et en organisant des groupes de discussion. Les informations recueillies offrent des donn\u00e9es pr\u00e9cieuses et concr\u00e8tes que les clients peuvent ensuite utiliser pour mobiliser l\u2019int\u00e9r\u00eat du public et optimiser leurs pratiques en tenant compte des r\u00e9actions des visiteurs.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9tudes de cas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons assist\u00e9 de nombreux clients dans leurs projets li\u00e9s au secteur de la musique et de l’\u00e9v\u00e9nementiel. Vous trouverez ci-dessous une s\u00e9lection de quelques \u00e9tudes de cas dans lesquels nous avons \u00e9t\u00e9 impliqu\u00e9s :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\t\tConsumer insights<\/span>\t\t\t

What consumer behavior reveals about VR\u2019s growth potential<\/h3>\t\t\t

The virtual reality market is in transition.\nVirtual reality as a consumer product sits in an uncomfortable spotlight. Recent signals point to a cooling VR market, with delayed headset launches and a growing view of VR as a specialized segment, while industry momentum increasingly shifts toward AI, AR, and connected eyewear.<\/p>\t\t<\/div>\t<\/a><\/div>

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\t\tConsumer insights<\/span>\t\t\t

Understanding American interest in the Olympic Games<\/h3>\t\t\t

Habo conducted a study in the United States to measure the level of interest and engagement in the 2026 Olympic Games.\nThe research found that the majority of adult Americans (77%) plan to watch the Winter Games, with interest levels similar to those for the Summer Games, driven more by the competition than the ceremonies (88% vs. 64%). The study also revealed significant differences in viewership preferences and motivators across demographics, especially among age groups.<\/p>\t\t<\/div>\t<\/a><\/div>

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Formula 1\u2019s resonance across markets: Insights from the Habo IP Index<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Orlando vs. Las Vegas: Key market trends of domestic visitors<\/h3>\t\t\t

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city\u2019s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities\u2019 appeal to international visitors, both also rank among the most popular U.S. destinations among Americans. <\/p>\t\t<\/div>\t<\/a><\/div>

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Mon\u00e9tiser les propri\u00e9t\u00e9s intellectuelles sportives au-del\u00e0 des \u00e9v\u00e9nements: le cas de la F1<\/h3>\t\t\t

Les propri\u00e9t\u00e9s intellectuelles (PI) sont largement utilis\u00e9es dans l\u2019industrie du divertissement pour toucher de nouvelles audiences et renforcer l\u2019engagement des fans, et les PI sportives ne font pas exception. De plus en plus, elles sont exploit\u00e9es au-del\u00e0 des \u00e9v\u00e9nements en direct afin de cr\u00e9er de nouvelles exp\u00e9riences, reliant les fans existants tout en attirant de nouveaux publics \u00e0 travers le monde.<\/p>\t\t<\/div>\t<\/a><\/div>

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Monetizing Sports IPs Beyond Live Events - The F1 Case<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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\t\tConsumer insights<\/span>\t\t\t

Deepening audience understanding: From segmentation to personas<\/h3>\t\t\t

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making\u2014illustrated through a case study on Broadway audiences.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exploring the key entertainment market dynamics of Orlando and Las Vegas<\/h3>\t\t\t

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.<\/p>\t\t<\/div>\t<\/a><\/div>

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New York vs. Los Angeles: How do these two entertainment giants compare?<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding the cultural and market dynamics of entertainment in Japan and Western markets<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Toutes nos publications<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Parcs d\u2019attractions \u00c0 l\u2019\u00e9chelle mondiale, le secteur des parcs d\u2019attractions a enregistr\u00e9 une valeur de plus de 50 milliards de dollars en 2020 et devrait atteindre pr\u00e8s de 90 milliards de dollars d\u2019ici 2025. Pour pr\u00e9server leur popularit\u00e9, les parcs d\u2019attractions doivent repenser \u00e0 leur offre au-del\u00e0 des man\u00e8ges et des exp\u00e9riences traditionnelles. Les exp\u00e9riences […]<\/p>\n","protected":false},"author":3,"featured_media":17671,"parent":17789,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-17801","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nParcs d\u2019attractions | Habo Studio<\/title>\n<meta name=\"description\" content=\"Nous utilisons notre exp\u00e9rience approfondie du secteur pour aider les op\u00e9rateurs \u00e0 naviguer sur des march\u00e9s en constante \u00e9volution et \u00e0 saisir la valeur inexploit\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/parcs-dattractions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parcs d\u2019attractions | Habo Studio\" \/>\n<meta property=\"og:description\" content=\"Nous utilisons notre exp\u00e9rience approfondie du secteur pour aider les op\u00e9rateurs \u00e0 naviguer sur des march\u00e9s en constante \u00e9volution et \u00e0 saisir la valeur inexploit\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/parcs-dattractions\/\" \/>\n<meta property=\"og:site_name\" content=\"Habo Studio Inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-17T20:04:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/03\/Bandeau_SI_AmusementPark_1284x382-002.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1284\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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inexploit\u00e9e.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/fr\\\/nos-secteurs-dactivite\\\/divertissement-sport-strategie\\\/parcs-dattractions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/habo.studio\\\/fr\\\/nos-secteurs-dactivite\\\/divertissement-sport-strategie\\\/parcs-dattractions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/habo.studio\\\/fr\\\/nos-secteurs-dactivite\\\/divertissement-sport-strategie\\\/parcs-dattractions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Bandeau_SI_AmusementPark_1284x382-002.png\",\"contentUrl\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Bandeau_SI_AmusementPark_1284x382-002.png\",\"width\":1284,\"height\":382,\"caption\":\"Bandeau_SI_AmusementPark_1284x382 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