{"id":17807,"date":"2022-03-03T23:37:45","date_gmt":"2022-03-03T23:37:45","guid":{"rendered":"https:\/\/habo.studio\/?page_id=17807"},"modified":"2022-03-17T20:04:44","modified_gmt":"2022-03-17T20:04:44","slug":"divertissements-bases-sur-la-localisation","status":"publish","type":"page","link":"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/divertissements-bases-sur-la-localisation\/","title":{"rendered":"Divertissements bas\u00e9s sur la localisation"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Divertissements bas\u00e9s sur la localisation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les divertissements bas\u00e9s sur la localisation (\u00ab location-based entertainment \u00bb, ou \u00ab LBE \u00bb) sont destin\u00e9s aux personnes qui souhaitent vivre des moments amusants, enrichissants et uniques. Pour ce faire, les LBE utilisent de nouveaux outils et des technologies immersives, telles que la r\u00e9alit\u00e9 virtuelle, pour enrichir l\u2019exp\u00e9rience des visiteurs. <\/p>

Bien que cette transformation technologique soit la bienvenue, se lancer dans un nouveau projet LBE comporte son lot d\u2019enjeux. Assur\u00e9ment, le succ\u00e8s d\u2019un nouveau projet est difficile \u00e0 pr\u00e9voir dans un environnement en constante \u00e9volution et les mod\u00e8les d\u2019affaires sont g\u00e9n\u00e9ralement bas\u00e9s sur une perspective de rendement des investissements \u00e0 long terme, n\u00e9cessitant un flux constant de visiteurs pour rentabiliser des investissements co\u00fbteux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nous aidons nos clients \u00e0 maximiser la port\u00e9e de leurs projets et leur potentiel de revenus.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les LBE ont beaucoup \u00e0 gagner d\u2019une connaissance approfondie du comportement et des habitudes des clients. Habo poss\u00e8de l\u2019expertise n\u00e9cessaire pour recueillir les informations n\u00e9cessaires afin de prendre des d\u00e9cisions \u00e9clair\u00e9es et d\u2019\u00e9laborer des plans strat\u00e9giques r\u00e9alisables.<\/p>

Voici quelques exemples de comment nous pouvons vous aider :<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9terminer le potentiel du march\u00e9<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Nos experts utilisent les donn\u00e9es secondaires et les entrevues avec des experts du march\u00e9 pour valider le potentiel de nouvelles id\u00e9es ou d\u2019une expansion g\u00e9ographique de concepts existants. Nous cherchons \u00e0 comprendre et \u00e0 quantifier la dynamique du march\u00e9, notamment la cha\u00eene de valeur, le volume, les prix moyens, le paysage concurrentiel, la situation g\u00e9ographique, les tendances et les facteurs cl\u00e9s du succ\u00e8s. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9velopper ou perfectionner des mod\u00e8les d\u2019affaires<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Notre \u00e9quipe con\u00e7oit un mod\u00e8le d\u2019affaires bas\u00e9 sur les principaux moteurs op\u00e9rationnels, qui sont d\u00e9termin\u00e9s \u00e0 l\u2019\u00e9tape du positionnement strat\u00e9gique. Nous cherchons \u00e0 optimiser la cr\u00e9ation de valeur pour le client tout en tenant compte de ses contraintes op\u00e9rationnelles et financi\u00e8res.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\u00c9valuer le potentiel du march\u00e9 pour des propri\u00e9t\u00e9s intellectuelles<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Lorsqu\u2019il est temps pour une entreprise de d\u00e9velopper un nouveau concept ou une nouvelle offre, une strat\u00e9gie employ\u00e9e pour augmenter la cr\u00e9dibilit\u00e9 du projet est de s\u2019associer \u00e0 une marque forte qui partage le m\u00eame march\u00e9 cible. Chaque propri\u00e9t\u00e9 intellectuelle n\u00e9cessite une approche particuli\u00e8re et nous sommes en mesure de valider le potentiel de chacune d\u2019entre elles. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9velopper des strat\u00e9gies de financement<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Habo assiste ses clients dans la cr\u00e9ation d\u2019une strat\u00e9gie de financement et les aide \u00e0 s\u2019associer avec des investisseurs ou des marques qui soutiennent l\u2019identit\u00e9 du projet. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9velopper des strat\u00e9gies marketing et de marques<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t

Certains LBE peuvent n\u00e9cessiter une r\u00e9orientation de leur image de marque et de leurs strat\u00e9gies marketing pour essayer de r\u00e9cup\u00e9rer des parts de march\u00e9. Habo propose de vous aider \u00e0 concevoir une strat\u00e9gie de marque optimis\u00e9e qui garantit \u00e0 la fois un lien fort et durable avec le public et une image de marque coh\u00e9rente.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9tudes de cas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons assist\u00e9 de nombreux clients dans leurs projets li\u00e9s au secteur de la musique et de l’\u00e9v\u00e9nementiel. Vous trouverez ci-dessous une s\u00e9lection de quelques \u00e9tudes de cas dans lesquels nous avons \u00e9t\u00e9 impliqu\u00e9s :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\t\tConsumer insights<\/span>\t\t\t

What consumer behavior reveals about VR\u2019s growth potential<\/h3>\t\t\t

The virtual reality market is in transition.\nVirtual reality as a consumer product sits in an uncomfortable spotlight. Recent signals point to a cooling VR market, with delayed headset launches and a growing view of VR as a specialized segment, while industry momentum increasingly shifts toward AI, AR, and connected eyewear.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding American interest in the Olympic Games<\/h3>\t\t\t

Habo conducted a study in the United States to measure the level of interest and engagement in the 2026 Olympic Games.\nThe research found that the majority of adult Americans (77%) plan to watch the Winter Games, with interest levels similar to those for the Summer Games, driven more by the competition than the ceremonies (88% vs. 64%). The study also revealed significant differences in viewership preferences and motivators across demographics, especially among age groups.<\/p>\t\t<\/div>\t<\/a><\/div>

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Formula 1\u2019s resonance across markets: Insights from the Habo IP Index<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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Orlando vs. Las Vegas: Key market trends of domestic visitors<\/h3>\t\t\t

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city\u2019s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities\u2019 appeal to international visitors, both also rank among the most popular U.S. destinations among Americans. <\/p>\t\t<\/div>\t<\/a><\/div>

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Mon\u00e9tiser les propri\u00e9t\u00e9s intellectuelles sportives au-del\u00e0 des \u00e9v\u00e9nements: le cas de la F1<\/h3>\t\t\t

Les propri\u00e9t\u00e9s intellectuelles (PI) sont largement utilis\u00e9es dans l\u2019industrie du divertissement pour toucher de nouvelles audiences et renforcer l\u2019engagement des fans, et les PI sportives ne font pas exception. De plus en plus, elles sont exploit\u00e9es au-del\u00e0 des \u00e9v\u00e9nements en direct afin de cr\u00e9er de nouvelles exp\u00e9riences, reliant les fans existants tout en attirant de nouveaux publics \u00e0 travers le monde.<\/p>\t\t<\/div>\t<\/a><\/div>

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Monetizing Sports IPs Beyond Live Events - The F1 Case<\/h3>\t\t\t

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.<\/p>\t\t<\/div>\t<\/a><\/div>

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\t\tConsumer insights<\/span>\t\t\t

Deepening audience understanding: From segmentation to personas<\/h3>\t\t\t

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making\u2014illustrated through a case study on Broadway audiences.<\/p>\t\t<\/div>\t<\/a><\/div>

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Exploring the key entertainment market dynamics of Orlando and Las Vegas<\/h3>\t\t\t

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.<\/p>\t\t<\/div>\t<\/a><\/div>

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New York vs. Los Angeles: How do these two entertainment giants compare?<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div>

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Understanding the cultural and market dynamics of entertainment in Japan and Western markets<\/h3>\t\t\t

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.<\/p>\t\t<\/div>\t<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Toutes nos publications<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Divertissements bas\u00e9s sur la localisation Les divertissements bas\u00e9s sur la localisation (\u00ab location-based entertainment \u00bb, ou \u00ab LBE \u00bb) sont destin\u00e9s aux personnes qui souhaitent vivre des moments amusants, enrichissants et uniques. Pour ce faire, les LBE utilisent de nouveaux outils et des technologies immersives, telles que la r\u00e9alit\u00e9 virtuelle, pour enrichir l\u2019exp\u00e9rience des visiteurs. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":17789,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-17807","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDivertissements bas\u00e9s sur la localisation | Habo<\/title>\n<meta name=\"description\" content=\"Nous aidons les entreprises de divertissements bas\u00e9s sur la localisation \u00e0 maximiser la port\u00e9e de leurs projets et leur potentiel de revenus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/divertissements-bases-sur-la-localisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Divertissements bas\u00e9s sur la localisation | Habo\" \/>\n<meta property=\"og:description\" content=\"Nous aidons les entreprises de divertissements bas\u00e9s sur la localisation \u00e0 maximiser la port\u00e9e de leurs projets et leur potentiel de revenus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/habo.studio\/fr\/nos-secteurs-dactivite\/divertissement-sport-strategie\/divertissements-bases-sur-la-localisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Habo Studio Inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-17T20:04:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/01\/Bandeau_SI_LBE_1284x382.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1284\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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