{"id":21908,"date":"2022-04-08T18:52:34","date_gmt":"2022-04-08T18:52:34","guid":{"rendered":"https:\/\/habo.studio\/?p=21908"},"modified":"2022-04-27T13:37:33","modified_gmt":"2022-04-27T13:37:33","slug":"introduction-a-habo-ip-index","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/introduction-a-habo-ip-index\/","title":{"rendered":"Tirer profit du potentiel commercial des propri\u00e9t\u00e9s intellectuelles dans le secteur du divertissement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21908\" class=\"elementor elementor-21908\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b269789 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b269789\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52b47f2\" data-id=\"52b47f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5baf74c elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"5baf74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d3212f0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d3212f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-682ffc8c\" data-id=\"682ffc8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77831fa elementor-widget elementor-widget-spacer\" data-id=\"77831fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7504a0d elementor-widget elementor-widget-heading\" data-id=\"7504a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tirer profit du potentiel commercial des propri\u00e9t\u00e9s intellectuelles dans le secteur du divertissement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4391200a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4391200a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffc942b\" data-id=\"1ffc942b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a805cc6 elementor-widget elementor-widget-image\" data-id=\"3a805cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1284\" height=\"482\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Insight_Prelancement_IP_1284x582-1.png\" class=\"attachment-full size-full wp-image-22572\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Insight_Prelancement_IP_1284x582-1.png 1284w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Insight_Prelancement_IP_1284x582-1-300x113.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Insight_Prelancement_IP_1284x582-1-1024x384.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Insight_Prelancement_IP_1284x582-1-768x288.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Insight_Prelancement_IP_1284x582-1-180x68.png 180w\" sizes=\"(max-width: 1284px) 100vw, 1284px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a948af3 elementor-widget elementor-widget-text-editor\" data-id=\"a948af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span style=\"color: #90abaf;\"><span style=\"color: #000000;\">Habo publiera bient\u00f4t la toute premi\u00e8re \u00e9tude en son genre sur la propri\u00e9t\u00e9 intellectuelle (PI), intitul\u00e9e<\/span>\u00a0Habo IP Index<\/span>.<\/h3><p style=\"text-align: left;\">70 des plus grandes propri\u00e9t\u00e9s intellectuelles du monde, r\u00e9parties \u00e0 travers cinq grandes cat\u00e9gories (films, s\u00e9ries t\u00e9l\u00e9vis\u00e9es, jeux vid\u00e9o, Broadway et livres) sont analys\u00e9es et class\u00e9es en fonction de leur potentiel commercial \u00e0 l&#8217;aide d&#8217;une triangulation entre :<\/p><p>\u2015 la capacit\u00e9 des PI \u00e0 susciter une intention d&#8217;achat;<br \/>\u2015 le potentiel de mon\u00e9tisation des PI;<br \/>\u2015 et la polyvalence des PI \u00e0 travers diverses cat\u00e9gories de divertissement et de lifestyle.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ba83a elementor-widget elementor-widget-text-editor\" data-id=\"e6ba83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>L\u2019importance de cr\u00e9er un lien \u00e9motionnel<\/h4><p>Plus les consommateurs sont li\u00e9s \u00e9motionnellement \u00e0 une propri\u00e9t\u00e9 intellectuelle, plus ils seront enclins \u00e0 d\u00e9penser et \u00e0 transf\u00e9rer leurs \u00e9motions vers des exp\u00e9riences ou des produits d\u00e9riv\u00e9s de cette propri\u00e9t\u00e9 intellectuelle. Nous menons une \u00e9tude aupr\u00e8s de plus de 4000 consommateurs aux \u00c9tats-Unis, afin de d\u00e9terminer quelles sont les propri\u00e9t\u00e9s intellectuelles ayant le plus fort potentiel commercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a04d9f elementor-widget elementor-widget-image\" data-id=\"8a04d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Francais-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9d31 elementor-widget elementor-widget-text-editor\" data-id=\"52c9d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Un indicateur qui tient compte de plusieurs variables<\/h4><p>Nous avons r\u00e9alis\u00e9 une revue de la litt\u00e9rature des \u00e9tudes ant\u00e9rieures et d\u00e9velopp\u00e9 un mod\u00e8le unique, qui accorde une place centrale au consommateur et qui nous aidera \u00e0 : <br \/>\u2015 \u00e9valuer la sant\u00e9 globale des PI ;<br \/>\u2015 comprendre le lien \u00e9motionnel entre les consommateurs et les diff\u00e9rentes PI test\u00e9es ;<br \/>\u2015 et identifier les PI qui produisent le plus haut niveau d&#8217;intention d&#8217;achat, de volont\u00e9 de payer et de polyvalence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba95b7 elementor-widget elementor-widget-text-editor\" data-id=\"cba95b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>La propri\u00e9t\u00e9 intellectuelle, un atout majeur<\/h4><p>\u00c0 ce jour, dans le secteur du divertissement, les propri\u00e9t\u00e9s intellectuelles sont consid\u00e9r\u00e9es comme indispensables pour attirer un grand nombre de consommateurs et r\u00e9duire le niveau de risque des projets de divertissement. Ainsi, le Habo IP Index offre aux dirigeants d&#8217;entreprise des outils afin d&#8217;identifier les moyens qui renforce le potentiel commercial de leurs produits ou services et garantir une croissance extraordinaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8192f elementor-widget elementor-widget-text-editor\" data-id=\"fe8192f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Restez \u00e0 l\u2019aff\u00fbt<\/h4><p>Habo publiera prochainement le Habo IP Index. Abonnez-vous \u00e0 notre infolettre et soyez parmi les premiers \u00e0 recevoir les r\u00e9sultats des 70 propri\u00e9t\u00e9s intellectuelles s\u00e9lectionn\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retour Tirer profit du potentiel commercial des propri\u00e9t\u00e9s intellectuelles dans le secteur du divertissement Habo publiera bient\u00f4t la toute premi\u00e8re \u00e9tude en son genre sur la propri\u00e9t\u00e9 intellectuelle (PI), intitul\u00e9e\u00a0Habo IP Index. 70 des plus grandes propri\u00e9t\u00e9s intellectuelles du monde, r\u00e9parties \u00e0 travers cinq grandes cat\u00e9gories (films, s\u00e9ries t\u00e9l\u00e9vis\u00e9es, jeux vid\u00e9o, Broadway et livres) sont [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[177],"tags":[],"sectors":[],"class_list":["post-21908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspective-strategique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tirer profit du potentiel commercial des propri\u00e9t\u00e9s intellectuelles dans le secteur du divertissement<\/title>\n<meta name=\"description\" content=\"Habo publiera bient\u00f4t la toute premi\u00e8re \u00e9tude en son genre sur la propri\u00e9t\u00e9 intellectuelle (PI), intitul\u00e9e Habo IP Index. 70 des plus grandes propri\u00e9t\u00e9s intellectuelles du monde, r\u00e9parties \u00e0 travers cinq grandes cat\u00e9gories (films, s\u00e9ries t\u00e9l\u00e9vis\u00e9es, jeux vid\u00e9o, Broadway et livres) sont analys\u00e9es et class\u00e9es en fonction de leur potentiel commercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/fr\/introduction-a-habo-ip-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tirer profit du potentiel commercial des propri\u00e9t\u00e9s intellectuelles dans le secteur du divertissement\" \/>\n<meta property=\"og:description\" content=\"Habo publiera bient\u00f4t la toute premi\u00e8re \u00e9tude en son genre sur la propri\u00e9t\u00e9 intellectuelle (PI), intitul\u00e9e Habo IP Index. 70 des plus grandes propri\u00e9t\u00e9s intellectuelles du monde, r\u00e9parties \u00e0 travers cinq grandes cat\u00e9gories (films, s\u00e9ries t\u00e9l\u00e9vis\u00e9es, jeux vid\u00e9o, Broadway et livres) sont analys\u00e9es et class\u00e9es en fonction de leur potentiel commercial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/habo.studio\/fr\/introduction-a-habo-ip-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Habo Studio Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-08T18:52:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-27T13:37:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Vignette_Prelancement_IP_1536x1152-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"habo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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