{"id":22689,"date":"2022-04-24T13:02:00","date_gmt":"2022-04-24T13:02:00","guid":{"rendered":"https:\/\/habo.studio\/?p=22689"},"modified":"2025-07-11T20:03:21","modified_gmt":"2025-07-11T20:03:21","slug":"segmentation-de-laudience-de-broadway","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/segmentation-de-laudience-de-broadway\/","title":{"rendered":"D\u00e9mystifier les pr\u00e9f\u00e9rences et habitudes des amateurs de spectacles gr\u00e2ce \u00e0 la segmentation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22689\" class=\"elementor elementor-22689\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b269789 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b269789\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-313cd12\" data-id=\"313cd12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d497d elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"33d497d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/nos-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d3212f0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d3212f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-682ffc8c\" data-id=\"682ffc8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3368b4d2 elementor-widget elementor-widget-text-editor\" data-id=\"3368b4d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg mt-12 md:text-2xl md:mt-2\">\u00c9tude de march\u00e9<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7504a0d elementor-widget elementor-widget-heading\" data-id=\"7504a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">D\u00e9mystifier les pr\u00e9f\u00e9rences et habitudes des amateurs de spectacles gr\u00e2ce \u00e0 la segmentation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4391200a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4391200a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffc942b\" data-id=\"1ffc942b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a805cc6 elementor-widget elementor-widget-image\" data-id=\"3a805cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1850\" height=\"701\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Bandeau_Insight_Broadway_1850x701.png\" class=\"attachment-full size-full wp-image-21987\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Bandeau_Insight_Broadway_1850x701.png 1850w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Bandeau_Insight_Broadway_1850x701-300x114.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Bandeau_Insight_Broadway_1850x701-1024x388.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Bandeau_Insight_Broadway_1850x701-768x291.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Bandeau_Insight_Broadway_1850x701-1536x582.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Bandeau_Insight_Broadway_1850x701-180x68.png 180w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f241884 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"2f241884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Il n&#8217;y a pas deux consommateurs identiques \u2013 en particulier dans le secteur des spectacles et \u00e9v\u00e9nements, o\u00f9 nous observons une grande diversit\u00e9 dans les habitudes de consommations, les besoins et les comportements des consommateurs. Les organisations doivent \u00e9viter de traiter leur public cible comme un seul et unique groupe homog\u00e8ne, au risque d&#8217;aboutir avec moins d&#8217;opportunit\u00e9s et une mauvaise performance de leurs campagnes marketing.<\/h3><h3>Dans une r\u00e9cente \u00e9tude de march\u00e9 men\u00e9e par Habo, nous avons identifi\u00e9 six profils distincts de spectateurs bas\u00e9s sur leur int\u00e9r\u00eat pour diff\u00e9rents types de spectacles, leur relation avec le secteur des spectacles, des \u00e9v\u00e9nements et de Broadway, ainsi que leur volont\u00e9 de d\u00e9penser pour certains spectacles. Les r\u00e9sultats de cette \u00e9tude soulignent l&#8217;importance de comprendre son public cible et de lui proposer des campagnes marketing adapt\u00e9es \u00e0 leurs besoins et comportements.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6d995 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"2b6d995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il n&#8217;y a pas deux consommateurs identiques \u2013 en particulier dans le secteur des spectacles et \u00e9v\u00e9nements, o\u00f9 nous observons une grande diversit\u00e9 dans les habitudes de consommations, les besoins et les comportements des consommateurs. Les organisations doivent \u00e9viter de traiter leur public cible comme un seul et unique groupe homog\u00e8ne, au risque d&#8217;aboutir avec moins d&#8217;opportunit\u00e9s et une mauvaise performance de leurs campagnes marketing.<\/p><p>Dans une r\u00e9cente \u00e9tude de march\u00e9 men\u00e9e par Habo, nous avons identifi\u00e9 six profils distincts de spectateurs bas\u00e9s sur leur int\u00e9r\u00eat pour diff\u00e9rents types de spectacles, leur relation avec le secteur des spectacles, des \u00e9v\u00e9nements et de Broadway, ainsi que leur volont\u00e9 de d\u00e9penser pour certains spectacles. Les r\u00e9sultats de cette \u00e9tude soulignent l&#8217;importance de comprendre son public cible et de lui proposer des campagnes marketing adapt\u00e9es \u00e0 leurs besoins et comportements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e30e45 elementor-widget elementor-widget-text-editor\" data-id=\"9e30e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Wigrum;\">La segmentation permet aux organisations d&#8217;identifier les besoins et les comportements sp\u00e9cifiques de leurs consommateurs, d&#8217;adapter leurs produits ou services aux diff\u00e9rents profils et de maintenir des relations fructueuses. Lorsqu&#8217;elle est effectu\u00e9e de mani\u00e8re efficace, la segmentation offre \u00e9galement un retour sur investissement optimal pour les efforts de marketing et de vente (Martin, G. 2011).<\/span><\/p><p>L&#8217;importance de la segmentation est d\u00e9montr\u00e9e dans une \u00e9tude de march\u00e9 r\u00e9alis\u00e9e par Habo, o\u00f9 nous avons tent\u00e9 de d\u00e9mystifier les consommateurs de Broadway, au-del\u00e0 de leurs informations sociod\u00e9mographiques. Les r\u00e9sultats de notre enqu\u00eate, r\u00e9alis\u00e9e aupr\u00e8s de plus de 1000 consommateurs am\u00e9ricains, nous ont permis d\u2019identifier 6 profils de spectateurs de Broadway selon leurs pr\u00e9f\u00e9rences et leurs comportements sp\u00e9cifiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abada07 elementor-widget elementor-widget-image\" data-id=\"4abada07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"467\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/6-profiles_Guinness_Broadway_final-2-768x467.png\" class=\"attachment-medium_large size-medium_large wp-image-21999\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/6-profiles_Guinness_Broadway_final-2-768x467.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/6-profiles_Guinness_Broadway_final-2-300x182.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/6-profiles_Guinness_Broadway_final-2-1024x622.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/6-profiles_Guinness_Broadway_final-2-180x109.png 180w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/6-profiles_Guinness_Broadway_final-2.png 1234w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8179619 elementor-widget elementor-widget-image\" data-id=\"8179619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"386\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Zoom-Cultural-Adventurers_Broadway_FR_HR-768x386.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22856\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Zoom-Cultural-Adventurers_Broadway_FR_HR-768x386.jpg 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Zoom-Cultural-Adventurers_Broadway_FR_HR-300x151.jpg 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Zoom-Cultural-Adventurers_Broadway_FR_HR-1024x515.jpg 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Zoom-Cultural-Adventurers_Broadway_FR_HR-1536x773.jpg 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Zoom-Cultural-Adventurers_Broadway_FR_HR-2048x1030.jpg 2048w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/04\/Zoom-Cultural-Adventurers_Broadway_FR_HR-180x91.jpg 180w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32073c1b elementor-widget elementor-widget-text-editor\" data-id=\"32073c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les donn\u00e9es recueillies dans le cadre de cette \u00e9tude permettront aux dirigeants du secteur des spectacles et \u00e9v\u00e9nements de :<\/p><ol><li>Comprendre les d\u00e9sirs, les besoins et les pr\u00e9f\u00e9rences sp\u00e9cifiques des audiences;<\/li><li>Reconna\u00eetre les tendances et \u00e9valuer le potentiel des spectacles;<\/li><li>Ajuster la communication promotionnelle des spectacles afin d\u2019augmenter la visibilit\u00e9 et d\u2019attirer les audiences cibl\u00e9es;<\/li><\/ol><p>Et par cons\u00e9quent, d\u2019augmenter les ventes de billets et la part de march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a8119 elementor-widget elementor-widget-text-editor\" data-id=\"f0a8119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les leaders du secteur qui souhaitent d\u00e9velopper une approche par segmentation peuvent surpasser leurs comp\u00e9titeurs en d\u00e9ployant des strat\u00e9gies personnalis\u00e9es pour chaque profil mentionn\u00e9 dans cette \u00e9tude. Cette nouvelle segmentation peut \u00e9galement servir de base afin d\u2019allouer plus efficacement les ressources destin\u00e9es au d\u00e9veloppement des spectacles, au marketing et aux autres services. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47fb0db elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47fb0db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-93c1c49\" data-id=\"93c1c49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e88efb elementor-widget elementor-widget-text-editor\" data-id=\"0e88efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PARTAGER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3745b95\" data-id=\"3745b95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4a4efd elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d4a4efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul 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elementor-widget elementor-widget-text-editor\" data-id=\"c083a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"text-sm\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3922\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-300x170.png\" alt=\"Habo_Entertainment-barometer_cover_apr20_EN\" width=\"125\" height=\"71\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-300x170.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-768x435.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332.png 954w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/strong>T\u00e9l\u00e9charger le rapport complet<\/h3><p class=\"text-sm\">Remplissez le formulaire ci-bas pour t\u00e9l\u00e9charger le rapport.<\/p><div class=\"input-wrapper mt-4\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dde2900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dde2900\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8b27b95\" data-id=\"8b27b95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a229d9 elementor-widget elementor-widget-shortcode\" 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value='' selected='selected' class='gf_placeholder'>S\u00e9lectionnez votre industrie<\/option><option value='Spectacles et \u00e9v\u00e9nements' >Spectacles et \u00e9v\u00e9nements<\/option><option value='Attractions' >Attractions<\/option><option value='Cr\u00e9ativit\u00e9 digitale' >Cr\u00e9ativit\u00e9 digitale<\/option><option value='Arts et culture' >Arts et culture<\/option><option value='Travel and tourism' >Voyage et tourisme<\/option><option value='Lifestyle' >Lifestyle<\/option><option value='\u00c9ducation' >\u00c9ducation<\/option><option value='Organisation \u00e0 but non lucratif' >Organisation \u00e0 but non lucrative<\/option><option value='Government' >Gouvernement<\/option><option value='Autres' >Autres<\/option><\/select><\/div><\/div><fieldset id=\"field_3_12\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >newsletter<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_3_12'><div class='gchoice gchoice_3_12_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_12.1' type='checkbox'  value='Subscribe'  id='choice_3_12_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_3_12_1' id='label_3_12_1' class='gform-field-label gform-field-label--type-inline'>J'aimerais m'inscrire \u00e0 l'infolettre Habo et recevoir les recherches et insights les plus r\u00e9cents<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_3_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input 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);\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5158d93 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5158d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/habo.studio\/fr\/barometre-divertissement-octobre-2020\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prochain article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans une r\u00e9cente \u00e9tude de march\u00e9 men\u00e9e par Habo, nous avons identifi\u00e9 six profils distincts de spectateurs bas\u00e9s sur leur int\u00e9r\u00eat pour diff\u00e9rents types de spectacles, leur relation avec le secteur des spectacles, des \u00e9v\u00e9nements et de Broadway, ainsi que leur volont\u00e9 de d\u00e9penser pour certains 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