{"id":24125,"date":"2022-06-14T00:28:45","date_gmt":"2022-06-14T00:28:45","guid":{"rendered":"https:\/\/habo.studio\/?p=24125"},"modified":"2025-07-11T17:34:44","modified_gmt":"2025-07-11T17:34:44","slug":"value-of-intellectual-properties","status":"publish","type":"post","link":"https:\/\/habo.studio\/value-of-intellectual-properties\/","title":{"rendered":"The first-ever study on the value of intellectual properties"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24125\" class=\"elementor elementor-24125\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b269789 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b269789\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52b47f2\" data-id=\"52b47f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5baf74c elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"5baf74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d3212f0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d3212f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-682ffc8c\" data-id=\"682ffc8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248084b elementor-widget elementor-widget-spacer\" data-id=\"248084b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7504a0d elementor-widget elementor-widget-heading\" data-id=\"7504a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The first-ever study on the value of intellectual properties<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4391200a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4391200a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffc942b\" data-id=\"1ffc942b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a805cc6 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3a805cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1749\" height=\"701\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article.png\" class=\"attachment-full size-full wp-image-24485\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article.png 1749w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-300x120.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-1024x410.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-768x308.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-1536x616.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-180x72.png 180w\" sizes=\"(max-width: 1749px) 100vw, 1749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e145c8f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e145c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#forms\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f241884 elementor-widget elementor-widget-text-editor\" data-id=\"2f241884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Intellectual properties (IPs) are increasingly used in the entertainment, creative and licensing industries to create compelling experiences that attract mass audiences. However, in the eyes of consumers, not all IPs are created equal. They value and feel moved to engage with some IPs more than others. Building or working with an IP requires a strategic approach that takes into account the different dimensions of an intellectual property, such as awareness, consumers and fans acquisition, purchase intent, etc.<\/p>\n<p style=\"text-align: left;\">The number of entertainment experiences based on IPs is constantly growing. In 2021, 43% of Broadway musicals were based on intellectual properties and 79% of the revenue generated by the top 100 films at the U.S. box office came from franchises. IPs are also at the heart of theme parks and attractions, drawing in millions of consumers annually.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6892e8f elementor-widget elementor-widget-text-editor\" data-id=\"6892e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Discovering new value in intellectual property<\/h4><p>The Habo IP Index first started with a hunch: through our projects, we realized that consumers often felt particularly involved emotionally when it comes to IPs and experiences designed around them. The stronger the emotional bond consumers feel towards a particular IP, the more they are willing to spend and the more emotionally invested they will be in the experiences or products based on that IP.<\/p><p>Despite the strategic importance of intellectuals properties, very few studies analyse the value of IPs for entertainment experiences and projects. This gap in understanding prompted Habo to create the Habo IP Index, a tool to help companies and brands make better strategic choices in regard to intellectual properties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b69252 elementor-widget elementor-widget-text-editor\" data-id=\"3b69252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"padding-left: 40px;\">Habo asked over 5,300 consumers in the U.S. about which intellectual properties they currently feel the most meaningful connections with. We measured their relationship to IPs looking closely at 12 attributes.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e082a elementor-widget elementor-widget-text-editor\" data-id=\"07e082a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To illustrate the power of the Habo IP Index, 70 of the top IPs in the U.S. across five different categories (movies, TV shows, video games, live shows and books) have been analyzed and ranked based on their value by triangulating three fundamental dimensions: Health, Love and Value.<\/p>\n<p>Through this study, we have demystified the process of evaluating the value of an intellectual property. The Habo IP Index assesses the potential and strength of each IP based on consumer interest and perceptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b85a2 elementor-widget elementor-widget-text-editor\" data-id=\"69b85a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Top 20 intellectual properties in the US in 2022 based on the Habo IP Index<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ad13c elementor-widget elementor-widget-image\" data-id=\"a2ad13c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"363\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-1024x465.png\" class=\"attachment-large size-large wp-image-24524\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-1024x465.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-300x136.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-768x349.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-180x82.png 180w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1.png 1155w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254db28 elementor-widget elementor-widget-text-editor\" data-id=\"254db28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Health, Love and Value<\/h4><p>We put our model to the test and found that there are 3 dimensions that make an IP valuable: IP Health, IP Love and IP Value. In other words, we evaluate an IP first on its overall health indicators, second, according to how consumers and fans feel about it and finally, according to how well it can be monetized, deployed and extended in different categories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4704c elementor-widget elementor-widget-spacer\" data-id=\"4b4704c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffd84b elementor-widget elementor-widget-image\" data-id=\"0ffd84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"630\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-768x630.png\" class=\"attachment-medium_large size-medium_large wp-image-24492\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-768x630.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-300x246.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-1024x840.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-1536x1259.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-2048x1679.png 2048w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-180x148.png 180w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1325ad8 elementor-widget elementor-widget-spacer\" data-id=\"1325ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9315f37 elementor-widget elementor-widget-text-editor\" data-id=\"9315f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>What\u2019s next?<\/h4><h3>Order our detailed IP dashboards and optimize the valuation of your creative assets.<\/h3><p>Explore insights into the 70 most established IPs in the U.S. with our detailed dashboards, maximizing the commercial potential of your intellectual properties. From The Lion King to other top-ranking IPs, our dashboards provide an in-depth analysis of data, evaluating overall health indicators, consumer relationships, and monetization potential.<\/p><h3><a href=\"https:\/\/habo.studio\/potential-intellectual-properties-dashboards\/\"><span style=\"text-decoration: underline;\">Learn more about the IP dashboards <b>\u2192<\/b><\/span><\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5441b3f elementor-widget elementor-widget-menu-anchor\" data-id=\"5441b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"forms\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f4b239 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5f4b239\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73ba6fc\" data-id=\"73ba6fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0ddf5d elementor-widget elementor-widget-text-editor\" data-id=\"c0ddf5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SHARE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column 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alt=\"Habo_Entertainment-barometer_cover_apr20_EN\" width=\"125\" height=\"71\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-300x170.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-768x435.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332.png 954w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/strong>Download the study<\/h3><p class=\"text-sm\">Please fill out the form below to download the report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd0a0f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd0a0f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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However, in the eyes of consumers, not all IPs are created equal. They value and feel moved to engage with some [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":24561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[166],"tags":[],"sectors":[],"class_list":["post-24125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-perspective"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The first-ever study on the value of intellectual properties<\/title>\n<meta name=\"description\" content=\"The Habo IP Index, a tool to help companies and brands make better strategic choices in regard to intellectual properties. 70 of the world\u2019s largest IPs across five different categories (movies, TV shows, video games, 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