{"id":24162,"date":"2022-06-14T13:00:18","date_gmt":"2022-06-14T13:00:18","guid":{"rendered":"https:\/\/habo.studio\/?p=24162"},"modified":"2025-07-11T17:42:48","modified_gmt":"2025-07-11T17:42:48","slug":"valeur-proprietes-intellectuelles","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/valeur-proprietes-intellectuelles\/","title":{"rendered":"La toute premi\u00e8re \u00e9tude sur la valeur des propri\u00e9t\u00e9s intellectuelles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24162\" class=\"elementor elementor-24162\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b269789 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b269789\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6098156\" data-id=\"6098156\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b5fc59 elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"6b5fc59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/nos-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d3212f0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d3212f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-682ffc8c\" data-id=\"682ffc8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248084b elementor-widget elementor-widget-spacer\" data-id=\"248084b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7504a0d elementor-widget elementor-widget-heading\" data-id=\"7504a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La toute premi\u00e8re \u00e9tude sur la valeur des propri\u00e9t\u00e9s intellectuelles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4391200a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4391200a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffc942b\" data-id=\"1ffc942b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a805cc6 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3a805cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1749\" height=\"701\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article.png\" class=\"attachment-full size-full wp-image-24485\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article.png 1749w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-300x120.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-1024x410.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-768x308.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-1536x616.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Banner_article-180x72.png 180w\" sizes=\"(max-width: 1749px) 100vw, 1749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5b34c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f5b34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#forms\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00c9L\u00c9CHARGER L'\u00c9TUDE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f701be elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"1f701be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1749\" height=\"701\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Bandeau-version-mobile.png\" class=\"attachment-full size-full wp-image-24923\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Bandeau-version-mobile.png 1749w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Bandeau-version-mobile-300x120.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Bandeau-version-mobile-1024x410.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Bandeau-version-mobile-768x308.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Bandeau-version-mobile-1536x616.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Bandeau-version-mobile-180x72.png 180w\" sizes=\"(max-width: 1749px) 100vw, 1749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f241884 elementor-widget elementor-widget-text-editor\" data-id=\"2f241884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les propri\u00e9t\u00e9s intellectuelles (P. I.) sont de plus en plus utilis\u00e9es dans les secteurs du divertissement, de la cr\u00e9ativit\u00e9 et du licensing pour produire des exp\u00e9riences captivantes qui attirent le grand public. Cependant, aux yeux des consommateurs, les propri\u00e9t\u00e9s intellectuelles n\u2019ont pas toutes la m\u00eame valeur. Ils accordent plus d\u2019importance \u00e0 certaines P. I., en plus de ressentir un engagement plus fort envers elles. La cr\u00e9ation ou l&#8217;utilisation d&#8217;une propri\u00e9t\u00e9 intellectuelle n\u00e9cessite une approche strat\u00e9gique qui tient compte des diff\u00e9rentes dimensions de la P. I., telles que la notori\u00e9t\u00e9, la relation aux consommateurs et \u00e0 ses fans, l&#8217;intention d&#8217;achat, etc.<\/p><p>Le nombre d&#8217;exp\u00e9riences de divertissement bas\u00e9es sur des propri\u00e9t\u00e9s intellectuelles est en constante croissance. En 2021, 43% des com\u00e9dies musicales de Broadway \u00e9taient bas\u00e9es sur des propri\u00e9t\u00e9s intellectuelles et 79 % des revenus g\u00e9n\u00e9r\u00e9s par le top 100 des films au box office am\u00e9ricain en 2021 \u00e9taient reli\u00e9s \u00e0 des franchises. Les P. I. se retrouvent \u00e9galement au c\u0153ur des parcs d\u2019attractions et \u00e0 th\u00e8me, attirant des millions de consommateurs chaque ann\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6892e8f elementor-widget elementor-widget-text-editor\" data-id=\"6892e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Comprendre la valeur d\u2019une propri\u00e9t\u00e9 intellectuelle<\/h4><p>Le Habo IP Index est n\u00e9 d&#8217;une intuition : \u00e0 travers nos projets, nous avons r\u00e9alis\u00e9 que les consommateurs se sentent souvent impliqu\u00e9s \u00e9motionnellement lorsqu&#8217;il s&#8217;agit de P. I. et des exp\u00e9riences con\u00e7ues autour de celles-ci. Plus le lien \u00e9motionnel que les consommateurs ressentent \u00e0 l&#8217;\u00e9gard d&#8217;une propri\u00e9t\u00e9 intellectuelle est fort, plus ils seront pr\u00eats \u00e0 d\u00e9penser et s\u2019investir \u00e9motionnellement dans les exp\u00e9riences ou les produits bas\u00e9s sur cette propri\u00e9t\u00e9 intellectuelle.<\/p><p>Malgr\u00e9 l&#8217;importance strat\u00e9gique des propri\u00e9t\u00e9s intellectuelles, tr\u00e8s peu d&#8217;\u00e9tudes analysent la valeur des P. I. relatives aux exp\u00e9riences et aux projets de divertissement. Ce constat a incit\u00e9 Habo \u00e0 cr\u00e9er le Habo IP Index, un outil destin\u00e9 \u00e0 aider les entreprises et les marques \u00e0 faire de meilleurs choix strat\u00e9giques en mati\u00e8re de propri\u00e9t\u00e9s intellectuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b69252 elementor-widget elementor-widget-text-editor\" data-id=\"3b69252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"padding-left: 40px;\">Habo a demand\u00e9 \u00e0 plus de 5 300 consommateurs aux \u00c9tats-Unis quelles \u00e9taient les propri\u00e9t\u00e9s intellectuelles avec lesquelles ils ressentaient actuellement les liens les plus forts. Nous avons mesur\u00e9 leur relation avec ces P. I. en examinant de pr\u00e8s 12 variables cl\u00e9s.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e082a elementor-widget elementor-widget-text-editor\" data-id=\"07e082a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour d\u00e9montrer la puissance du Habo IP Index, 70 des plus grandes propri\u00e9t\u00e9s intellectuelles aux \u00c9tats-Unis, r\u00e9parties \u00e0 travers cinq grandes cat\u00e9gories (films, s\u00e9ries t\u00e9l\u00e9vis\u00e9es, jeux vid\u00e9o, spectacles vivants et livres) sont analys\u00e9es et class\u00e9es en fonction de leur valeur \u00e0 l\u2019aide d\u2019une triangulation trois dimensions fondamentales : Health, Love and Value.<\/p><p>Gr\u00e2ce \u00e0 cette \u00e9tude, nous avons d\u00e9mystifi\u00e9 le processus d&#8217;\u00e9valuation de la valeur d&#8217;une propri\u00e9t\u00e9 intellectuelle. Le Habo IP Index \u00e9value le potentiel et la force de chaque propri\u00e9t\u00e9 intellectuelle en fonction de l&#8217;int\u00e9r\u00eat et des perceptions des consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7403173 elementor-widget elementor-widget-text-editor\" data-id=\"7403173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Top 20 des propri\u00e9t\u00e9s intellectuelles en 2022 aux \u00c9tats-Unis bas\u00e9 sur le Habo IP Index<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c71675f elementor-widget elementor-widget-image\" data-id=\"c71675f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"363\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-1024x465.png\" class=\"attachment-large size-large wp-image-24524\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-1024x465.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-300x136.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-768x349.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1-180x82.png 180w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/Top-20_IPs-1.png 1155w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254db28 elementor-widget elementor-widget-text-editor\" data-id=\"254db28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Health, Love et Value<\/h4><p>Le mod\u00e8le du Habo IP Index se d\u00e9compose en trois grandes dimensions, qui composent la r\u00e9elle valeur d\u2019une propri\u00e9t\u00e9 intellectuelle : IP Health, IP Love and IP Value. En d&#8217;autres mots, nous \u00e9valuons une propri\u00e9t\u00e9 intellectuelle d\u2019une part en fonction de ses indicateurs de sant\u00e9 globale; ensuite, sa relation aux consommateurs et \u00e0 ses fans; enfin, sa capacit\u00e9 \u00e0 \u00eatre mon\u00e9tis\u00e9e et d\u00e9ploy\u00e9e dans diff\u00e9rentes cat\u00e9gories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4704c elementor-widget elementor-widget-spacer\" data-id=\"4b4704c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffd84b elementor-widget elementor-widget-image\" data-id=\"0ffd84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"630\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-768x630.png\" class=\"attachment-medium_large size-medium_large wp-image-24492\" alt=\"\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-768x630.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-300x246.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-1024x840.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-1536x1259.png 1536w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-2048x1679.png 2048w, https:\/\/habo.studio\/wp-content\/uploads\/2022\/06\/methodology-180x148.png 180w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1325ad8 elementor-widget elementor-widget-spacer\" data-id=\"1325ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a7c98 elementor-widget elementor-widget-text-editor\" data-id=\"b4a7c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Quelle est la suite de cette premi\u00e8re \u00e9dition du Habo IP Index? <\/h4><p>Cette premi\u00e8re \u00e9dition du Habo IP Index est le d\u00e9but d\u2019une r\u00e9flexion plus globale men\u00e9e par Habo relativement au r\u00f4le et \u00e0 la valeur des propri\u00e9t\u00e9s intellectuelles dans l\u2019industrie du divertissement et du licensing.<\/p><p>Dans les prochains mois, nous publierons la suite de ce premier volet, dont l\u2019objectif sera d\u2019identifier les propri\u00e9t\u00e9s intellectuelles les plus porteuses dans chacune des cat\u00e9gories d\u2019exp\u00e9riences. Quelle propri\u00e9t\u00e9 intellectuelle pourrait faire l\u2019objet d\u2019une com\u00e9die musicale \u00e0 succ\u00e8s? Ou quel film pourrait prendre la forme d\u2019un jeu vid\u00e9o?<\/p><p>Nous nous int\u00e9ressons \u00e9galement de plus en plus au concept de marques humaines (artistes, musiciens ou m\u00eame influenceurs). Cette suite logique pour le Habo IP Index permettrait de positionner la puissance de ces marques humaines relativement aux propri\u00e9t\u00e9s intellectuelles.<\/p><p>Si vous souhaitez en savoir plus sur nos projets de recherche ou sur notre expertise en mati\u00e8re de strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle, remplissez le formulaire \u00ab Parlons-nous \u00bb ci-dessous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e31c2d elementor-widget elementor-widget-menu-anchor\" data-id=\"4e31c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"forms\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7f4093 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a7f4093\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49e03f2\" data-id=\"49e03f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51cfdf7 elementor-widget elementor-widget-text-editor\" data-id=\"51cfdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PARTAGER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-728e72d\" data-id=\"728e72d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9bb371 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a9bb371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/habo.studio\/fr\/valeur-proprietes-intellectuelles\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/habo.studio\/fr\/valeur-proprietes-intellectuelles\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/cws\/share?url=https:\/\/habo.studio\/fr\/valeur-proprietes-intellectuelles\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:bonjour@habo.studio\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9caf655 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9caf655\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ccade\" data-id=\"55ccade\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c13bec1 elementor-widget elementor-widget-text-editor\" data-id=\"c13bec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"text-sm\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3922\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-300x170.png\" alt=\"Habo_Entertainment-barometer_cover_apr20_EN\" width=\"125\" height=\"71\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-300x170.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-768x435.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332.png 954w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/strong>T\u00e9l\u00e9charger le rapport complet<\/h3><p class=\"text-sm\">Remplissez le formulaire ci-bas pour t\u00e9l\u00e9charger le rapport.<\/p><div class=\"input-wrapper mt-4\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b466684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b466684\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f1f24b\" data-id=\"2f1f24b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5d30cf elementor-widget elementor-widget-shortcode\" data-id=\"e5d30cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework mlbw_form_wrapper mlbw_download_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' ><form method='post' enctype='multipart\/form-data'  id='gform_3' class='mlbw_form mlbw_download' action='\/wp-json\/wp\/v2\/posts\/24162' data-formid='3' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_3_14\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_14'>Phone<\/label><div class='ginput_container'><input name='input_14' id='input_3_14' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_3_14'>This field is for validation purposes and should be left unchanged.<\/div><\/div><div id=\"field_3_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_1'>Pr\u00e9nom<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_3_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>Nom<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_3_4' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_3_5\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_5'>Nom de l&#039;entreprise<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_3_5' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>S\u00e9lectionnez votre industrie<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>S\u00e9lectionnez votre industrie<\/option><option value='Spectacles et \u00e9v\u00e9nements' >Spectacles et \u00e9v\u00e9nements<\/option><option value='Attractions' >Attractions<\/option><option value='Cr\u00e9ativit\u00e9 digitale' >Cr\u00e9ativit\u00e9 digitale<\/option><option value='Arts et culture' >Arts et culture<\/option><option value='Travel and tourism' >Voyage et tourisme<\/option><option value='Lifestyle' >Lifestyle<\/option><option value='\u00c9ducation' >\u00c9ducation<\/option><option value='Organisation \u00e0 but non lucratif' >Organisation \u00e0 but non lucrative<\/option><option value='Government' >Gouvernement<\/option><option value='Autres' >Autres<\/option><\/select><\/div><\/div><fieldset id=\"field_3_12\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >newsletter<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_3_12'><div class='gchoice gchoice_3_12_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_12.1' type='checkbox'  value='Subscribe'  id='choice_3_12_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_3_12_1' id='label_3_12_1' class='gform-field-label gform-field-label--type-inline'>J'aimerais m'inscrire \u00e0 l'infolettre Habo et recevoir les recherches et insights les plus r\u00e9cents<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_3_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input 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I.) sont de plus en plus utilis\u00e9es dans les secteurs du divertissement, de la cr\u00e9ativit\u00e9 et du licensing pour produire des exp\u00e9riences captivantes qui attirent le grand public. Cependant, aux yeux des consommateurs, les propri\u00e9t\u00e9s intellectuelles n\u2019ont pas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[177],"tags":[],"sectors":[],"class_list":["post-24162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspective-strategique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La toute premi\u00e8re \u00e9tude sur la valeur des propri\u00e9t\u00e9s intellectuelles<\/title>\n<meta name=\"description\" content=\"Le Habo IP Index, un outil destin\u00e9 \u00e0 aider les entreprises et les marques \u00e0 faire de meilleurs choix strat\u00e9giques en 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