{"id":2505,"date":"2020-08-03T09:42:05","date_gmt":"2020-08-03T09:42:05","guid":{"rendered":"https:\/\/habo.studio\/?p=2505"},"modified":"2022-07-26T15:38:07","modified_gmt":"2022-07-26T15:38:07","slug":"entertainment-barometer-july-2020","status":"publish","type":"post","link":"https:\/\/habo.studio\/entertainment-barometer-july-2020\/","title":{"rendered":"Quebecers and entertainment in times of COVID-19 (edition 3, July 2020)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2505\" class=\"elementor elementor-2505\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7985dc00 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7985dc00\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4029bbf9\" data-id=\"4029bbf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-655fa8e0 elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"655fa8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79cce8b1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"79cce8b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95faaee\" data-id=\"95faaee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61d99438 elementor-widget elementor-widget-text-editor\" data-id=\"61d99438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg mt-12 md:text-2xl md:mt-2\">Entertainment barometer<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fcc696 elementor-widget elementor-widget-heading\" data-id=\"17fcc696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Quebecers and entertainment in times of COVID-19 (edition 3, July 2020)\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17248b8b elementor-widget elementor-widget-text-editor\" data-id=\"17248b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm:container-base container-md-narrower text-center md:mt-8\"><div class=\"sm:container-base container-md-narrower text-center md:mt-8\"><div class=\"sm:container-base container-md-narrower text-center md:mt-8\"><p class=\"text-sm mt-6 md:mt-12 md:text-xl\">August 3, 2020<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74f8458c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74f8458c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56cba7a4\" data-id=\"56cba7a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228ec6d3 elementor-widget elementor-widget-image\" data-id=\"228ec6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2020\/08\/brooke-lark-fFQ19Vz_Mu8-unsplash-1536x1024-1-e1630330015634.jpg\" title=\"\" alt=\"brooke-lark-fFQ19Vz_Mu8-unsplash-1536x1024\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cee84c0 elementor-widget elementor-widget-text-editor\" data-id=\"3cee84c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In April 2020, Habo and Lepointdevente.com published the\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/habo.studio\/entertainment-barometer-april-2020\/\">first edition<\/a><\/span>\u00a0of\u00a0Entertainment Barometer, a longitudinal study that analyzes the evolution of attitudes of Quebec entertainment consumers in relation to the current pandemic. A\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/habo.studio\/entertainment-barometer-may-2020\/\">second edition<\/a><\/span>, published in May 2020, focused on mitigation measures that could help bring back consumers to entertainment activities.<\/p><p>The third edition of Entertainment Barometer studies Quebec entertainment consumers from a new angle. We have seen that the consumer\u2019s socio-demographic profile (and the age element in particular) has a significant influence on their current level of anxiety, and therefore, on the speed of their return to entertainment consumption. However, this perspective remains one-dimensional. It\u2019s easy to see why by looking at two hypothetical Quebec entertainment consumers, both 34 years old:<\/p><ul><li>our first example is a mother of two, who is mainly interested in family entertainment activities and is worried about her children\u2019s safety with COVID-19.<\/li><li>the second is a single professional, someone who lives for Happy Hours and clubbing and is not discouraged at all by the virus.<\/li><\/ul><p>These are two consumers with a similar socio-demographic profile, but with diametrically opposed attitudes both to entertainment and to the pandemic. To mitigate the effects of such disparate views within the same profile, the Habo team has developed a new approach to behavioral segmentation for entertainment consumers in Quebec. We analyzed a multitude of factors and discovered that two dimensions can help to group consumers into segments with similar behavior:<\/p><ul><li>their frequency of entertainment consumption and, above all, how important having entertainment in their lives is to them.<\/li><li>their current level of concern about COVID-19 (whether that relates to their own health, that of their loved ones, their financial situation, or the economy as a whole).<\/li><\/ul><h3>\u00a0<\/h3><h3>The Result<\/h3><p>We identified five unique and distinct segments that encompass all aspects of the consumer profile: socio-demographic, entertainment consumption, and the impact of COVID-19.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9fa86c elementor-widget elementor-widget-image\" data-id=\"4c9fa86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1171\" height=\"405\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2020\/08\/Barometer_Segmentation_EN-3-1.svg\" class=\"attachment-medium_large size-medium_large wp-image-18202\" alt=\"Barometer_Segmentation_EN-3\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2b9cde elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2c2b9cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296af974 elementor-widget elementor-widget-text-editor\" data-id=\"296af974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For each segment, we analyzed the mitigation measures that most influence consumers\u2019 return to entertainment. In addition, since online events have experienced strong growth in recent months (see our analysis\u00a0<a href=\"https:\/\/habo.studio\/online-events-may-2020\/\">here<\/a>), we also measured the performance of online events among those in each segment.<\/p><p>\u00a0<\/p><h3>What can this segmentation be used for? What can be done with the learning it yields?<\/h3><ol><li>First, let\u2019s keep in mind that the\u00a0two main segments\u00a0in terms of volume of consumers (Socials and Occasionals) are segments with a\u00a0low level of engagement\u00a0with entertainment. Of course, they consume it, but entertainment activities are not the highest priority in their daily lives. Those for whom entertainment is central represent a third of the market, which is divided into two segments: Aficionados and Partiers.<\/li><li>Each type of entertainment attracts\u00a0one or more different consumer segments. Occasionals consume more \u201cintellectual\u201d entertainment (e.g. museums, classical music) than other segments, while Partiers are fans of nightclubs and sporting events. Thus, depending on the type of entertainment, this segmentation should influence recovery strategies\u2014from marketing targeting to the mitigation measures put forward.<\/li><li>Those who consume entertainment activities frequently and abundantly will return, and probably quite quickly. The challenge will lie in\u00a0bringing back those for whom entertainment is less important,\u00a0such as the Occasionals, or the Socials), but there is also a need to\u00a0attract other segments too,\u00a0people who may not have been seduced by certain entertainment value propositions before COVID-19. A mix of events could help here. For example, music evenings or Happy Hours can encourage some Partiers to visit museums.<\/li><li>Human behavior is characterized by what cognitive science calls the \u201cbandwagon effect\u201d, a tendency of people to adopt a certain behavior, style, or attitude simply because others are doing it. This suggests that if consumers with the highest level of concern see other segments returning to entertainment consumption, they will feel reassured. Thus, entertainment destinations must find solutions to\u00a0bring back the least worried segments\u00a0(Aficionados, Partiers) to reassure those who are more worried (Families, Occasionals).<\/li><li>For all segments,\u00a0flexibility is key.\u00a0Consumers want to know that the terms of any purchase they make will allow them to easily modify or cancel their booking. This is the mitigation measure that is most likely to influence their purchase. Therefore, entertainment organizations must look at solutions that allow them to offer total flexibility to their customers.<\/li><\/ol><h3>\u00a0<\/h3><h3>Do you want to know more?<\/h3><p>A detailed report of the study is downloadable below.<\/p><p>For any additional information, you can contact us\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/aemail.com\/W68g\">here<\/a><\/span>.<\/p><h3>\u00a0<\/h3><h3>Methodology<\/h3><p>This study was conducted online with 1,009 people living in Quebec, selected at random among ticket buyers of the Lepointdevente.com website since 2017. Data was collected between June 16 and 30, 2020. Quotas were established to build a sample comparable to the structure of the Quebec population in terms of gender, age and region of residence.<\/p><h3>Acknowledgments<\/h3><p>This study is produced in partnership with\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/lepointdevente.com\/\">Lepointdevente.com<\/a><\/span>, and with the participation of\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.qualtrics.com\/fr\/?rid=langMatch&amp;prevsite=en&amp;newsite=fr&amp;geo=CA&amp;geomatch=\">Qualtrics<\/a><\/span>.<\/p><p>Graphic design by\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.behance.net\/valeriepaquette\">Valerie Paquette<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-127508d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"127508d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a5bc1ee\" data-id=\"7a5bc1ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60902ff1 elementor-widget elementor-widget-text-editor\" data-id=\"60902ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SHARE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d1bf92c\" data-id=\"7d1bf92c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-258a8e40 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"258a8e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/habo.studio\/entertainment-barometer-march-2021\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab 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href=\"https:\/\/www.linkedin.com\/cws\/share?url=https:\/\/habo.studio\/entertainment-barometer-march-2021\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/hello@habo.studio\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc81949 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bc81949\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-338591b\" data-id=\"338591b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b6065 elementor-widget elementor-widget-text-editor\" data-id=\"a3b6065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"text-sm\"><strong><img decoding=\"async\" class=\"alignleft wp-image-3922\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-300x170.png\" alt=\"Habo_Entertainment-barometer_cover_apr20_EN\" width=\"125\" height=\"71\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-300x170.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332-768x435.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/03\/Habo_Entertainment-barometer_cover_apr20_EN-e1644954617332.png 954w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/strong>Download the study<\/h3><p class=\"text-sm\">Please fill out the form below to download the report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38f3fb5 elementor-section-boxed 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class='gf_placeholder'>Select your industry<\/option><option value='Live entertainment' >Live entertainment<\/option><option value='Attractions' >Attractions<\/option><option value='Digital creativity' >Digital creativity<\/option><option value='Arts and culture' >Arts and culture<\/option><option value='Travel and tourism' >Travel and tourism<\/option><option value='Lifestyle' >Lifestyle<\/option><option value='Education' >Education<\/option><option value='Nonprofit organization' >Nonprofit organization<\/option><option value='Government' >Government<\/option><option value='Other' >Other<\/option><\/select><\/div><\/div><fieldset id=\"field_4_10\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >newsletter<\/legend><div 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data-id=\"3978144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/habo.studio\/entertainment-barometer-october-2020\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Next article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 3, July 2020) August 3, 2020 In April 2020, Habo and Lepointdevente.com published the\u00a0first edition\u00a0of\u00a0Entertainment Barometer, a longitudinal study that analyzes the evolution of attitudes of Quebec entertainment consumers in relation to the current pandemic. A\u00a0second edition, published in May 2020, focused on mitigation [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81,12],"tags":[],"sectors":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","hentry","category-entertainment-barometer","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quebecers and entertainment in times of COVID-19 (edition 3, July 2020) - Habo Studio Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/entertainment-barometer-july-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quebecers and entertainment in times of COVID-19 (edition 3, July 2020) - Habo Studio Inc.\" \/>\n<meta property=\"og:description\" content=\"Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 3, July 2020) August 3, 2020 In April 2020, Habo and Lepointdevente.com published the\u00a0first edition\u00a0of\u00a0Entertainment Barometer, a longitudinal study that analyzes the evolution of attitudes of Quebec entertainment consumers in relation to the current pandemic. 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