{"id":25791,"date":"2022-07-29T21:13:48","date_gmt":"2022-07-29T21:13:48","guid":{"rendered":"https:\/\/habo.studio\/?p=25791"},"modified":"2022-08-31T13:26:38","modified_gmt":"2022-08-31T13:26:38","slug":"experience-nocturne-musee-americain","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/experience-nocturne-musee-americain\/","title":{"rendered":"Valider l’impact d’une exp\u00e9rience immersive sur les objectifs d\u2019affaires d’un mus\u00e9e am\u00e9ricain"},"content":{"rendered":"\t\t
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Validation du concept,
mod\u00e8le commercial et financier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Valider l'impact d'une exp\u00e9rience immersive sur les objectifs d\u2019affaires d'un mus\u00e9e am\u00e9ricain\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

\u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Mus\u00e9e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

\u00c9tats-Unis (Atlanta et marches adjacents)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

\u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Mus\u00e9e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

\u00c9tats-Unis (Atlanta et marches adjacents)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un mus\u00e9e am\u00e9ricain avait besoin de valider le potentiel de march\u00e9 pour une exp\u00e9rience immersive nocturne et de plein air aupr\u00e8s des r\u00e9sidents d\u2019Atlanta et de ses environs. D\u2019autre part, il voulait identifier le positionnement optimal (aspiration, proposition de valeur, mod\u00e8le d\u2019affaires, etc.) afin d\u2019assurer la r\u00e9ussite du concept, en plus de bonifier l\u2019exp\u00e9rience pour ses visiteurs actuels, d\u2019attirer de nouveaux visiteurs et de diversifier ses sources de revenus, tout en contr\u00f4lant le risque de cannibalisation des revenus actuels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Valider le concept et \u00e9valuer l’impact commercial d’une nouvelle offre sur la fr\u00e9quentation et les revenus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Analyse comparative des exp\u00e9riences nocturnes aux \u00c9tats-Unis et des attractions disponibles dans la r\u00e9gion d\u2019Atlanta.
\u2014 \u00c9tude marketing pour \u00e9valuer le concept aupr\u00e8s des clients cibles (int\u00e9r\u00eat pour le concept, intention de visite, impact sur l’image du mus\u00e9e, structure potentielle de la billetterie, etc.)
\u2014 D\u00e9finition du positionnement optimal du concept, y compris les clients cibles sugg\u00e9r\u00e9s, la proposition de valeur et le prix du billet.
\u2014 D\u00e9veloppement du mod\u00e8le financier et d’un mod\u00e8le op\u00e9rationnel qui pr\u00e9sentent la valeur potentielle cr\u00e9\u00e9e par l’introduction de l\u2019exp\u00e9rience immersive nocturne dans le mus\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Les conclusions ont d\u00e9termin\u00e9 que l’exp\u00e9rience immersive nocturne contribuerait positivement \u00e0 la rentabilit\u00e9 et \u00e0 l’image du mus\u00e9e.
\u2014 Nous avons pr\u00e9sent\u00e9 les facteurs cl\u00e9s de succ\u00e8s et les \u00e9l\u00e9ments \u00e0 \u00e9viter pour la cr\u00e9ation et la production de la nouvelle exp\u00e9rience ont \u00e9t\u00e9 identifi\u00e9s.
\u2014 Nous avons \u00e9galement formul\u00e9 des recommandations sur le marketing mix (prix et combinaison avec l’offre du mus\u00e9e, canaux de vente, etc.).
\u2014 Sur la base de ces r\u00e9sultats, le mus\u00e9e a pu obtenir l’investissement dont il avait besoin pour aller de l’avant avec le projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude de cas suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Un mus\u00e9e am\u00e9ricain avait besoin de valider le potentiel de march\u00e9 pour une exp\u00e9rience immersive nocturne et de plein air aupr\u00e8s des r\u00e9sidents d\u2019Atlanta et de ses environs. En plus, d’identifier le positionnement optimal (aspiration, proposition de valeur, mod\u00e8le d\u2019affaires, etc.) pour assurer la r\u00e9ussite du concept.<\/p>\n","protected":false},"author":3,"featured_media":25831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,22],"tags":[],"sectors":[],"class_list":["post-25791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-strategie-financiere"],"acf":[],"yoast_head":"\nValider l'impact d'une exp\u00e9rience immersive sur les objectifs d\u2019affaires d'un mus\u00e9e am\u00e9ricain<\/title>\n<meta name=\"description\" content=\"Habo a \u00e9t\u00e9 mandat\u00e9 pour valider le potentiel de march\u00e9 d'une exp\u00e9rience immersive nocturne et de plein air.\" \/>\n<meta name=\"robots\" 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