{"id":25893,"date":"2022-08-04T22:15:02","date_gmt":"2022-08-04T22:15:02","guid":{"rendered":"https:\/\/habo.studio\/?p=25893"},"modified":"2022-08-16T19:28:29","modified_gmt":"2022-08-16T19:28:29","slug":"validation-de-concept-pour-une-nouvelle-exposition-itinerante","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/validation-de-concept-pour-une-nouvelle-exposition-itinerante\/","title":{"rendered":"Validation de concept pour une nouvelle exposition itin\u00e9rante"},"content":{"rendered":"\t\t
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\u00c9tude de march\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Validation de concept pour une nouvelle exposition itin\u00e9rante<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Studio d\u2019exp\u00e9riences digitales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9 VIS\u00c9<\/h3>

\u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Studio d’exp\u00e9riences digitales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9 VIS\u00c9<\/h3>

\u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-Untangle.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9fi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un studio de cr\u00e9ation d\u2019exp\u00e9riences immersives \u00e9tait en cours de d\u00e9veloppement d\u2019une nouvelle exposition itin\u00e9rante, en collaboration avec un partenaire d\u00e9tenteur de contenus et de technologies. Le projet comportait cependant un d\u00e9fi de taille: bien que per\u00e7ue a priori comme porteur par les concepteurs, le th\u00e8me choisi pour l\u2019exposition \u00e9tait nich\u00e9 et impliquait un risque de ne pas retenir l\u2019attention ou plaire au grand public am\u00e9ricain. Le client avait donc besoin d\u2019aide pour valider le potentiel du projet, son th\u00e8me et son ex\u00e9cution aux \u00c9tats-Unis, et ainsi solidifier son plan d\u2019affaires et pouvoir aller lever du financement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mesurer le potentiel de march\u00e9 pour un nouveau concept d\u2019exposition itin\u00e9rante destin\u00e9e au march\u00e9 am\u00e9ricain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-TheSolution.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Analyse du march\u00e9 des exp\u00e9riences immersives comparables et \u00e9valuation de leur performance dans le march\u00e9.
\u2014 \u00c9valuation de potentiel aupr\u00e8s de consommateurs de divertissement am\u00e9ricains \u00e0 travers l’ensemble du pays afin de tester le concept.
\u2014 D\u00e9veloppement du mod\u00e8le d\u2019affaires et de mod\u00e9lisation financi\u00e8re des pr\u00e9visions de revenus et de co\u00fbts de cr\u00e9ation et d’op\u00e9ration.
\u2014 D\u00e9veloppement d\u2019un mod\u00e8le de tourn\u00e9e en Am\u00e9rique du Nord.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 La th\u00e9matique envisag\u00e9e a \u00e9t\u00e9 infirm\u00e9e par manque d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ralis\u00e9 \u00e0 travers les segments consommateurs.
\u2014 Un th\u00e8me plus porteur a \u00e9t\u00e9 identifi\u00e9 parmi les concepts test\u00e9s.
\u2014 Les hypoth\u00e8ses de co\u00fbts ont \u00e9t\u00e9 revues afin d\u2019atteindre le retour sur investissement attendu par les partenaires.
\u2014 Une recommandation a \u00e9t\u00e9 pr\u00e9sent\u00e9e pour une structure de capital optimale pour assurer la viabilit\u00e9 du projet en consid\u00e9ration du niveau d’investissement de chaque partenaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude de cas suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Un studio de cr\u00e9ation d\u2019exp\u00e9riences immersives \u00e9tait en d\u00e9veloppement d\u2019une nouvelle exposition itin\u00e9rante. Le projet comportait un d\u00e9fi de taille: le th\u00e8me choisi \u00e9tait nich\u00e9 et impliquait un risque de ne pas retenir l\u2019attention du grand public am\u00e9ricain. Le client avait donc besoin d\u2019aide pour valider le potentiel du projet, solidifier son plan d\u2019affaires et pouvoir aller lever du financement.<\/p>\n","protected":false},"author":3,"featured_media":25885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,6],"tags":[],"sectors":[158],"class_list":["post-25893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-de-marche","category-etudes-de-cas","sectors-expositions-itinerantes"],"acf":[],"yoast_head":"\nValidation de concept pour une nouvelle exposition itin\u00e9rante<\/title>\n<meta name=\"description\" content=\"Mesurer le potentiel de march\u00e9 pour un nouveau concept d\u2019exposition itin\u00e9rante destin\u00e9e au march\u00e9 am\u00e9ricain.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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