{"id":25943,"date":"2022-08-16T18:00:02","date_gmt":"2022-08-16T18:00:02","guid":{"rendered":"https:\/\/habo.studio\/?p=25943"},"modified":"2022-08-16T20:01:13","modified_gmt":"2022-08-16T20:01:13","slug":"proprietes-intellectuelles-pour-bonifier-lexperience-des-consommateurs","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/proprietes-intellectuelles-pour-bonifier-lexperience-des-consommateurs\/","title":{"rendered":"Utiliser les propri\u00e9t\u00e9s intellectuelles pour bonifier l\u2019exp\u00e9rience des consommateurs"},"content":{"rendered":"\t\t
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Analyse du march\u00e9 et recherche marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Utiliser les propri\u00e9t\u00e9s intellectuelles pour bonifier l\u2019exp\u00e9rience des consommateurs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>\n

Studio d\u2019exp\u00e9riences immersives<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>\n

Canada et \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Studio d’exp\u00e9riences immersives<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>\n

Canada et \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un studio de cr\u00e9ation cherchait \u00e0 d\u00e9velopper de nouvelles expositions immersives bas\u00e9es sur des propri\u00e9t\u00e9s intellectuelles fortes, mais encore ind\u00e9termin\u00e9es. Pour assurer le succ\u00e8s du projet sur ses march\u00e9s cibles, le studio cherchait \u00e0 identifier les propri\u00e9t\u00e9s intellectuelles qui susciteraient le plus d’int\u00e9r\u00eat aupr\u00e8s des consommateurs de divertissement dans 10 villes d’Am\u00e9rique du Nord. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifier les propri\u00e9t\u00e9s intellectuelles ayant le plus fort potentiel commercial pour une exp\u00e9rience multim\u00e9dia immersive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-TheSolution.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Habo a \u00e9t\u00e9 mandat\u00e9 pour valider le potentiel commercial de plus de 40 propri\u00e9t\u00e9s intellectuelles. Nous avons donc proc\u00e9d\u00e9 \u00e0 une :
\u2014 Recherche marketing aupr\u00e8s de 8 300 amateurs de spectacles afin d’identifier les propri\u00e9t\u00e9s intellectuelles ayant le plus fort potentiel commercial – ceux qui g\u00e9n\u00e8rent l’intention d’achat et la valeur per\u00e7ue les plus \u00e9lev\u00e9es, tant parmi les consommateurs de spectacles que parmi les anciens visiteurs des expositions pr\u00e9c\u00e9dentes du client.
\u2014 \u00c9valuation de la valeur financi\u00e8re de chaque propri\u00e9t\u00e9 intellectuelle sur la base de leur prix psychologique respectif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Classification des propri\u00e9t\u00e9s intellectuelles en quatre cat\u00e9gories, selon leur potentiel aupr\u00e8s des march\u00e9s cibles et des segments de consommateurs prioritaires.
\u2014 Identification des propri\u00e9t\u00e9s intellectuelles ayant le plus haut potentiel commercial.
\u2014 Pr\u00e9sentation des raisons pour lesquelles ces propri\u00e9t\u00e9s intellectuelles avaient un si haut potentiel commercial aupr\u00e8s des diff\u00e9rents march\u00e9s et segments cibl\u00e9s.
\u2014 D\u00e9veloppement des tableaux interactifs pour le client permettant de naviguer les r\u00e9sultats et comprendre les perceptions des consommateurs et son impact sur l\u2019intention d\u2019achat. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude de cas suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Un studio de cr\u00e9ation cherchait \u00e0 d\u00e9velopper de nouvelles expositions immersives bas\u00e9es sur des propri\u00e9t\u00e9s intellectuelles fortes et \u00e0 identifier les propri\u00e9t\u00e9s intellectuelles qui susciteraient le plus d’int\u00e9r\u00eat aupr\u00e8s des consommateurs de divertissement dans 10 villes d’Am\u00e9rique du Nord. <\/p>\n","protected":false},"author":3,"featured_media":25945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,6,20,272],"tags":[],"sectors":[158,156],"class_list":["post-25943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-de-marche","category-etudes-de-cas","category-recherche-marketing","category-strategie-de-propriete-intellectuelle","sectors-expositions-itinerantes","sectors-technologie"],"acf":[],"yoast_head":"\nUtiliser les propri\u00e9t\u00e9s intellectuelles pour bonifier l\u2019exp\u00e9rience des consommateur<\/title>\n<meta name=\"description\" content=\"Habo a \u00e9t\u00e9 mandat\u00e9 pour valider le potentiel commercial de plus de 40 propri\u00e9t\u00e9s intellectuelles et d\u2019identifier celles qui g\u00e9n\u00e8rent la plus grande intention d\u2019achat et la meilleure valeur per\u00e7ue, \u00e0 la fois aupr\u00e8s des consommateurs de divertissement, que des anciens visiteurs des expositions immersives offertes dans le pass\u00e9 par le studio de cr\u00e9ation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/fr\/proprietes-intellectuelles-pour-bonifier-lexperience-des-consommateurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliser les propri\u00e9t\u00e9s intellectuelles pour bonifier l\u2019exp\u00e9rience des consommateur\" \/>\n<meta property=\"og:description\" content=\"Habo a \u00e9t\u00e9 mandat\u00e9 pour valider le potentiel commercial de plus de 40 propri\u00e9t\u00e9s intellectuelles et d\u2019identifier celles qui g\u00e9n\u00e8rent la plus grande intention d\u2019achat et la meilleure valeur per\u00e7ue, \u00e0 la fois aupr\u00e8s des consommateurs de divertissement, que des anciens visiteurs des expositions immersives offertes dans le pass\u00e9 par le studio de cr\u00e9ation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/habo.studio\/fr\/proprietes-intellectuelles-pour-bonifier-lexperience-des-consommateurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Habo Studio Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T18:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-16T20:01:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/habo.studio\/wp-content\/uploads\/2022\/08\/Vignette_CS_Lighthouse-immersive.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"habo\" \/>\n<meta name=\"twitter:card\" 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