{"id":25957,"date":"2022-08-16T18:25:06","date_gmt":"2022-08-16T18:25:06","guid":{"rendered":"https:\/\/habo.studio\/?p=25957"},"modified":"2023-04-18T19:51:18","modified_gmt":"2023-04-18T19:51:18","slug":"leveraging-intellectual-properties-to-enhance-consumer-experience","status":"publish","type":"post","link":"https:\/\/habo.studio\/leveraging-intellectual-properties-to-enhance-consumer-experience\/","title":{"rendered":"Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience"},"content":{"rendered":"\t\t
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Market analysis and marketing research<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identify intellectual properties with the highest commercial potential for an immersive multimedia experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Client profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Producer of immersive experiences<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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TARGET MARKETS<\/h3>

Canada and United States<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Producer of immersive experiences<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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TARGET MARKETS<\/h3>

Canada and United States<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Challenge\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A creative studio was looking to develop new immersive exhibitions based on strong, but yet undetermined, intellectual properties. The technology initially developed by this creative studio could apply as much to movie IPs as to artists or educational themes.<\/p>

To ensure the success of the project across its target markets, the studio was looking to identify the intellectual properties that would generate the highest level of interest among entertainment consumers across ten cities in North America.<\/p>

More than 40 concepts were considered by the creative team, covering a wide range of themes, genres and target groups. The studio’s executive team needed help identifying the most promising concepts and prioritizing them based on market potential but also creative relevance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Validate the commercial potential and creative relevance of over 40 intellectual properties for an immersive multimedia experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Marketing research involving 8,300 entertainment consumers to identify the IPs with the highest commercial potential\u2014those that generate the highest purchase intent and perceived value among both general entertainment consumers and past visitors to the client\u2019s previous exhibitions.
\u2014 Evaluation of the financial value of each IP based on their respective acceptable price point strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 We divided the IPs into four categories based on their ability to reach their target markets and the priority consumer segments.\u00a0
\u2014 We identified the IPs with the highest commercial potential.
\u2014 Based on consumer insights, we were able to understand why these IPs had such high commercial potential across different target markets and segments.
\u2014 In order to provide an easy-to-read result, we developed interactive dashboards that enabled the client to view each IP\u2019s metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNext case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.<\/p>\n","protected":false},"author":11,"featured_media":25945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,270,11,13],"tags":[],"sectors":[99,104,338],"class_list":["post-25957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-intellectual-property-strategy","category-market-analysis","category-marketing-research","sectors-technology","sectors-touring-exhibitions","sectors-video-gaming"],"acf":[],"yoast_head":"\nIdentify the intellectual properties with the highest commercial potential for an immersive multimedia experience.<\/title>\n<meta name=\"description\" content=\"A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. 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