{"id":25984,"date":"2022-08-16T19:50:59","date_gmt":"2022-08-16T19:50:59","guid":{"rendered":"https:\/\/habo.studio\/?p=25984"},"modified":"2023-04-18T19:51:49","modified_gmt":"2023-04-18T19:51:49","slug":"guide-the-creative-and-strategic-development-of-a-highly-innovative-virtual-reality-experience","status":"publish","type":"post","link":"https:\/\/habo.studio\/guide-the-creative-and-strategic-development-of-a-highly-innovative-virtual-reality-experience\/","title":{"rendered":"Guide the creative and strategic development of a highly-innovative virtual reality experience"},"content":{"rendered":"\t\t
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Market analysis, marketing research and financial strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Guide the creative and strategic development of a highly-innovative virtual reality experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Client profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Studio creating immersive experiences<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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TARGET MARKET<\/h3>

United States<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Studio creating immersive experiences<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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TARGET MARKET<\/h3>

United States<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A studio creating immersive experiences was developing an interactive multi-sensory presentation using virtual reality. They were looking to validate the market potential and build a viable financial model to ensure profitability and long-term success. They also needed help to optimize the experience following its launch.<\/p>

The project was highly innovative, particularly in terms of the technology involved, which allowed 90 visitors to simultaneously engage in the same virtual reality experience. The degree of innovation used\u00a0presented several strategic, operational and guest experience challenges.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Validate the market potential, build a viable financial model to ensure long-term success, and help clients optimize the experience once launched.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Market analysis of comparable immersive experiences in Canada and the United States.
\u2014 Market research in four countries to assess market potential and suggest adjustments to the experience.
\u2014 Development of a financial model based on a touring exhibition model to demonstrate the project\u2019s value creation potential.
\u2014 Ethnographic research and individual interviews conducted with visitors to assess their evaluation of the experience and identify areas for improvement to optimize the\u00a0visitor experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Using market and consumer data, we confirmed the market potential for both the theme and the execution of the project. Based on these results, the client was able to get the investment they needed to move forward with it.
\u2014 We built an interactive business model that demonstrated the profitability of the project and allowed the client to adjust it based on future business hypotheses.
\u2014 We were able to identify five areas of improvement to enhance the visitor experience and ensure\u00a0that the project succeeds in future markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNext case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.<\/p>\n","protected":false},"author":11,"featured_media":25970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,7,11,13],"tags":[],"sectors":[99,104,338],"class_list":["post-25984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-financial-strategy","category-market-analysis","category-marketing-research","sectors-technology","sectors-touring-exhibitions","sectors-video-gaming"],"acf":[],"yoast_head":"\nGuide the creative and strategic development of a highly-innovative virtual reality experience<\/title>\n<meta name=\"description\" content=\"Validate the market potential, build a 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