{"id":27163,"date":"2023-10-17T19:28:51","date_gmt":"2023-10-17T19:28:51","guid":{"rendered":"https:\/\/habo.studio\/?p=27163"},"modified":"2023-10-17T19:28:52","modified_gmt":"2023-10-17T19:28:52","slug":"decrypter-le-marche-des-nft","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/decrypter-le-marche-des-nft\/","title":{"rendered":"D\u00e9crypter le march\u00e9 des NFT pour aider une institution culturelle \u00e9tablie \u00e0 s\u2019y positionner"},"content":{"rendered":"\t\t
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\u00c9tude de march\u00e9 et validation de la proposition de valeur<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D\u00e9crypter le march\u00e9 des NFT pour aider une institution culturelle \u00e9tablie \u00e0 s\u2019y positionner<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Institution culturelle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9 VIS\u00c9<\/h3>

March\u00e9 international<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Institution culturelle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9 VIS\u00c9<\/h3>

March\u00e9 international<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans l\u2019optique de donner une plus grande visibilit\u00e9 aux artistes et de diversifier ses activit\u00e9s, l’organisation\u00a0a souhait\u00e9 se positionner sur le march\u00e9 international de l’art NFT. Notre mandat a r\u00e9pondu \u00e0 deux principaux objectifs:<\/p>

  1. Confirmer la pertinence d’une nouvelle offre dans le contexte complexe, r\u00e9cent\u00a0et volatile du secteur des NFT : dimensions techniques, multiples parties prenantes, absence de fronti\u00e8res\u00a0g\u00e9ographiques, etc.\u00a0<\/li>
  2. D\u00e9velopper un mod\u00e8le d’affaires qui assure un d\u00e9ploiement sur la sc\u00e8ne internationale.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    R\u00e9aliser une \u00e9tude de march\u00e9 de l’art NFT pour positionner une nouvelle offre d\u2019une organisation culturelle canadienne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Trois grandes \u00e9tapes compl\u00e9mentaires ont \u00e9t\u00e9 r\u00e9alis\u00e9es afin de r\u00e9pondre aux objectifs et \u00e0 l\u2019ambition de l\u2019organisation:<\/p>

    1. Compr\u00e9hension approfondie de l\u2019intention et de l\u2019ambition de l\u2019institution pour le projet : positionnement actuel, vision du projet, ressources et moyens pouvant \u00eatre mobilis\u00e9s, acquis et contraintes.<\/li>
    2. Analyse d\u00e9taill\u00e9e du march\u00e9 de l’art NFT pour dresser un portrait de ses caract\u00e9ristiques et composantes cl\u00e9s : historique et \u00e9volution, nature de l’offre, tendances et dynamiques, acteurs cl\u00e9s, mod\u00e8le et structure des organisations op\u00e9rantes.<\/li>
    3. Mise en ad\u00e9quation de la vision de l\u2019institution et de la situation du march\u00e9 afin d\u2019orienter les d\u00e9cisions strat\u00e9giques et op\u00e9rationnelles du projet et d\u2019en assurer la pertinence.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \u2014 Optimisation de la proposition de valeur du projet\u00a0et d\u00e9finition du positionnement strat\u00e9gique.
      \u2014 Identification des facteurs cl\u00e9s de succ\u00e8s pour le d\u00e9ploiement du projet.
      \u2014 Proposition d\u2019un mod\u00e8le d\u2019affaires adapt\u00e9 \u00e0 l\u2019organisation.
      \u2014 Identification des ressources et partenaires cl\u00e9s \u00e0 mobiliser pour concr\u00e9tiser le projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude de cas suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Le march\u00e9 des NFT a connu un d\u00e9clin depuis son pic en ao\u00fbt 2021, soulevant des questions quant \u00e0 l’avenir de ces actifs num\u00e9riques. Afin de maintenir ou restaurer leur valeur, les NFT doivent d\u00e9montrer leur utilit\u00e9 en tant que support authentique pour l\u2019Art, reconnu par le march\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":27155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,6],"tags":[],"sectors":[150,156],"class_list":["post-27163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-de-marche","category-etudes-de-cas","sectors-musees-et-institutions-culturelles","sectors-technologie"],"acf":[],"yoast_head":"\nD\u00e9crypter le march\u00e9 des NFT pour aider une institution culturelle \u00e0 s\u2019y positionner<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 des NFT a connu un d\u00e9clin depuis son pic en ao\u00fbt 2021, soulevant des questions quant \u00e0 l'avenir de ces actifs num\u00e9riques. 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