{"id":4223,"date":"2021-08-31T13:38:05","date_gmt":"2021-08-31T13:38:05","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4223"},"modified":"2022-07-26T15:36:27","modified_gmt":"2022-07-26T15:36:27","slug":"marketing-strategy-for-a-museum-dedicated-to-arts-and-technology","status":"publish","type":"post","link":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/","title":{"rendered":"Marketing strategy for a museum dedicated to Arts and technology"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tBack <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Marketing strategy<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Marketing strategy for a museum dedicated to Arts and technology<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bandeau_CS_plannings_1749x601\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quebec<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A museum dedicated to the presentation of works bridging Art and technology was benefiting from tremendous critical acclaim, while the penetration in its key market was low. With the arrival of a new leadership team, the organization wanted to review its marketing strategy and accompany the existing marketing team in the pursuit of accelerated growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u2014 Quantitative analysis of the market and of visitors to assess the brand\u2019s situation<\/p>

\u2014 Implementation of a marketing coaching program with the new Marketing Manager<\/p>

\u2014 Development of a brand strategy and a marketing strategy, in close collaboration with the marketing team<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Coming \u2013 Ongoing project<\/p><\/div><\/div>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNext case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A museum was getting low turn-out numbers despite excellent reviews. A new leadership team wanted to review its marketing strategy and aim for accelerated growth.<\/p>\n","protected":false},"author":11,"featured_media":4224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,14],"tags":[],"sectors":[103,99],"class_list":["post-4223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-marketing-strategy","sectors-museums-and-cultural-institutions","sectors-technology"],"acf":[],"yoast_head":"\nMarketing strategy for a museum dedicated to Arts and technology<\/title>\n<meta name=\"description\" content=\"Marketing strategy for a museum dedicated to Arts and technology %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing strategy for a museum dedicated to Arts and technology\" \/>\n<meta property=\"og:description\" content=\"Marketing strategy for a museum dedicated to Arts and technology %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Habo Studio Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T13:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-26T15:36:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre-Luc Gladu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre-Luc Gladu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/\"},\"author\":{\"name\":\"Pierre-Luc Gladu\",\"@id\":\"https:\\\/\\\/habo.studio\\\/#\\\/schema\\\/person\\\/4da1a7e82ce3d7bf99ea69d8735277da\"},\"headline\":\"Marketing strategy for a museum dedicated to Arts and technology\",\"datePublished\":\"2021-08-31T13:38:05+00:00\",\"dateModified\":\"2022-07-26T15:36:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/\"},\"wordCount\":130,\"image\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/vr2_660x880-e1630413454583.jpg\",\"articleSection\":[\"Case study\",\"Marketing strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/\",\"url\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/\",\"name\":\"Marketing strategy for a museum dedicated to Arts and technology\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/vr2_660x880-e1630413454583.jpg\",\"datePublished\":\"2021-08-31T13:38:05+00:00\",\"dateModified\":\"2022-07-26T15:36:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/#\\\/schema\\\/person\\\/4da1a7e82ce3d7bf99ea69d8735277da\"},\"description\":\"Marketing strategy for a museum dedicated to Arts and technology %\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/#primaryimage\",\"url\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/vr2_660x880-e1630413454583.jpg\",\"contentUrl\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/vr2_660x880-e1630413454583.jpg\",\"width\":660,\"height\":660,\"caption\":\"Marketing strategy for a museum dedicated to Arts and technology\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/habo.studio\\\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/habo.studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing strategy for a museum dedicated to Arts and technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/habo.studio\\\/#website\",\"url\":\"https:\\\/\\\/habo.studio\\\/\",\"name\":\"Habo Studio Inc.\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/habo.studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/habo.studio\\\/#\\\/schema\\\/person\\\/4da1a7e82ce3d7bf99ea69d8735277da\",\"name\":\"Pierre-Luc Gladu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g\",\"caption\":\"Pierre-Luc Gladu\"},\"url\":\"https:\\\/\\\/habo.studio\\\/author\\\/pierre-luc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing strategy for a museum dedicated to Arts and technology","description":"Marketing strategy for a museum dedicated to Arts and technology %","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/","og_locale":"en_US","og_type":"article","og_title":"Marketing strategy for a museum dedicated to Arts and technology","og_description":"Marketing strategy for a museum dedicated to Arts and technology %","og_url":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/","og_site_name":"Habo Studio Inc.","article_published_time":"2021-08-31T13:38:05+00:00","article_modified_time":"2022-07-26T15:36:27+00:00","og_image":[{"width":660,"height":660,"url":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg","type":"image\/jpeg"}],"author":"Pierre-Luc Gladu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pierre-Luc Gladu","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/#article","isPartOf":{"@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/"},"author":{"name":"Pierre-Luc Gladu","@id":"https:\/\/habo.studio\/#\/schema\/person\/4da1a7e82ce3d7bf99ea69d8735277da"},"headline":"Marketing strategy for a museum dedicated to Arts and technology","datePublished":"2021-08-31T13:38:05+00:00","dateModified":"2022-07-26T15:36:27+00:00","mainEntityOfPage":{"@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/"},"wordCount":130,"image":{"@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg","articleSection":["Case study","Marketing strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/","url":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/","name":"Marketing strategy for a museum dedicated to Arts and technology","isPartOf":{"@id":"https:\/\/habo.studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/#primaryimage"},"image":{"@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg","datePublished":"2021-08-31T13:38:05+00:00","dateModified":"2022-07-26T15:36:27+00:00","author":{"@id":"https:\/\/habo.studio\/#\/schema\/person\/4da1a7e82ce3d7bf99ea69d8735277da"},"description":"Marketing strategy for a museum dedicated to Arts and technology %","breadcrumb":{"@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/#primaryimage","url":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg","contentUrl":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg","width":660,"height":660,"caption":"Marketing strategy for a museum dedicated to Arts and technology"},{"@type":"BreadcrumbList","@id":"https:\/\/habo.studio\/marketing-strategy-for-a-museum-dedicated-to-arts-and-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/habo.studio\/"},{"@type":"ListItem","position":2,"name":"Marketing strategy for a museum dedicated to Arts and technology"}]},{"@type":"WebSite","@id":"https:\/\/habo.studio\/#website","url":"https:\/\/habo.studio\/","name":"Habo Studio Inc.","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/habo.studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/habo.studio\/#\/schema\/person\/4da1a7e82ce3d7bf99ea69d8735277da","name":"Pierre-Luc Gladu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g","caption":"Pierre-Luc Gladu"},"url":"https:\/\/habo.studio\/author\/pierre-luc\/"}]}},"jetpack_featured_media_url":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/vr2_660x880-e1630413454583.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts\/4223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/comments?post=4223"}],"version-history":[{"count":77,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts\/4223\/revisions"}],"predecessor-version":[{"id":25539,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts\/4223\/revisions\/25539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/media\/4224"}],"wp:attachment":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/media?parent=4223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/categories?post=4223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/tags?post=4223"},{"taxonomy":"sectors","embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/sectors?post=4223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}