{"id":4246,"date":"2021-08-31T13:50:00","date_gmt":"2021-08-31T13:50:00","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4246"},"modified":"2022-07-26T15:35:54","modified_gmt":"2022-07-26T15:35:54","slug":"analysis-of-a-beer-brand-positioning","status":"publish","type":"post","link":"https:\/\/habo.studio\/analysis-of-a-beer-brand-positioning\/","title":{"rendered":"Analysis of a beer brand positioning"},"content":{"rendered":"\t\t
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Marketing research<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analysis of a beer brand positioning<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Analysis\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Quebec microbrewery had been experiencing strong growth over the past 10 years to establish itself as a major player in the microbrewery sector. However, the company was questioning the use of certain elements of its brand platform. They needed to understand how consumers perceive the brand, and validate the relevance of the brand for its customers and consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 Focus groups with customers and non-customers of the microbrewery<\/p>

\u2014 Quantitative study of beer consumers in 3 key markets: Quebec, Ontario and British Columbia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Coming \u2013 Ongoing project<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNext case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A microbrewery was a major player in its sector, but needed to understand how consumers perceived the brand. We organized focus groups with customers and did quantitative studies in 3 provinces: Quebec, Ontario and British Columbia.<\/p>\n","protected":false},"author":11,"featured_media":4252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,13],"tags":[],"sectors":[105],"class_list":["post-4246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-marketing-research","sectors-lifestyle"],"acf":[],"yoast_head":"\nAnalysis of a beer brand positioning<\/title>\n<meta name=\"description\" content=\"Analysis of a beer brand positioning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/analysis-of-a-beer-brand-positioning\/\" \/>\n<meta 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