{"id":4260,"date":"2021-08-31T13:54:48","date_gmt":"2021-08-31T13:54:48","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4260"},"modified":"2022-11-24T15:33:23","modified_gmt":"2022-11-24T15:33:23","slug":"analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions","status":"publish","type":"post","link":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/","title":{"rendered":"Choose intellectual properties that have real commercial potential"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tBack <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Marketing research<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Choose intellectual properties that have real commercial potential<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Client profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LOCATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

CLIENT<\/h3>

Travelling exhibitions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

TARGET MARKETS<\/h3>

Canada, United States & Europe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LOCATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

CLIENT<\/h3>

Travelling exhibitions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

TARGET MARKETS<\/h3>

Canada, United States & Europe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-Untangle.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A touring exhibition production company wanted to develop new exhibitions based on intellectual properties to complement its portfolio. However, the cost of creating and producing such experiences is very high and requires making informed choices about which IPs have the best commercial potential. In addition, this company also needed to demonstrate to co-producers around the world the commercial potential of its new projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Analysis of the commercial potential of 40 intellectual properties for the production of travelling exhibitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-TheSolution.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Habo was mandated to validate the commercial potential of over 40 intellectual properties. We conducted marketing research based on <\/p>

\u2014 The IPs that generate the highest level of interest among consumers across 4 countries (Canada, United States, France and United Kingdom).
\u2014 The health of each IP (awareness, affinity, perception).
\u2014 Consumer interest for an exhibition based on each IP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The marketing research has enabled the company to:<\/p>

  1. Identify a dozen intellectual properties with the highest commercial potential.<\/li>
  2. Use market insights to secure IP owners and co-producers in different territories.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNext case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    A company producing and touring travelling exhibitions wanted to develop new exhibitions to complement its portfolio and tour these exhibitions across the world. The company also needed to demonstrate the commercial potential of its new projects to co-producers across the world.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,13],"tags":[],"sectors":[104],"class_list":["post-4260","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-marketing-research","sectors-touring-exhibitions"],"acf":[],"yoast_head":"\nChoose intellectual properties that have real commercial potential<\/title>\n<meta name=\"description\" content=\"Analysis of the commercial potential of 40 intellectual properties for the production of travelling exhibitions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choose intellectual properties that have real commercial potential\" \/>\n<meta property=\"og:description\" content=\"Analysis of the commercial potential of 40 intellectual properties for the production of travelling exhibitions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/\" \/>\n<meta property=\"og:site_name\" content=\"Habo Studio Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T13:54:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-24T15:33:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Vignette_Case-study_Choose-intellectual-property.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pierre-Luc Gladu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre-Luc Gladu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/\"},\"author\":{\"name\":\"Pierre-Luc Gladu\",\"@id\":\"https:\\\/\\\/habo.studio\\\/#\\\/schema\\\/person\\\/4da1a7e82ce3d7bf99ea69d8735277da\"},\"headline\":\"Choose intellectual properties that have real commercial potential\",\"datePublished\":\"2021-08-31T13:54:48+00:00\",\"dateModified\":\"2022-11-24T15:33:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/\"},\"wordCount\":214,\"image\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Bandeau_Case-study_Choose-intellectual-property.png\",\"articleSection\":[\"Case study\",\"Marketing research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/\",\"url\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/\",\"name\":\"Choose intellectual properties that have real commercial potential\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/habo.studio\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Bandeau_Case-study_Choose-intellectual-property.png\",\"datePublished\":\"2021-08-31T13:54:48+00:00\",\"dateModified\":\"2022-11-24T15:33:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/#\\\/schema\\\/person\\\/4da1a7e82ce3d7bf99ea69d8735277da\"},\"description\":\"Analysis of the commercial potential of 40 intellectual properties for the production of travelling exhibitions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/habo.studio\\\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/habo.studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Choose intellectual properties that have real commercial potential\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/habo.studio\\\/#website\",\"url\":\"https:\\\/\\\/habo.studio\\\/\",\"name\":\"Habo Studio Inc.\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/habo.studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/habo.studio\\\/#\\\/schema\\\/person\\\/4da1a7e82ce3d7bf99ea69d8735277da\",\"name\":\"Pierre-Luc Gladu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g\",\"caption\":\"Pierre-Luc Gladu\"},\"url\":\"https:\\\/\\\/habo.studio\\\/author\\\/pierre-luc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Choose intellectual properties that have real commercial potential","description":"Analysis of the commercial potential of 40 intellectual properties for the production of travelling exhibitions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/","og_locale":"en_US","og_type":"article","og_title":"Choose intellectual properties that have real commercial potential","og_description":"Analysis of the commercial potential of 40 intellectual properties for the production of travelling exhibitions.","og_url":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/","og_site_name":"Habo Studio Inc.","article_published_time":"2021-08-31T13:54:48+00:00","article_modified_time":"2022-11-24T15:33:23+00:00","og_image":[{"width":1150,"height":765,"url":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Vignette_Case-study_Choose-intellectual-property.png","type":"image\/png"}],"author":"Pierre-Luc Gladu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pierre-Luc Gladu","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/#article","isPartOf":{"@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/"},"author":{"name":"Pierre-Luc Gladu","@id":"https:\/\/habo.studio\/#\/schema\/person\/4da1a7e82ce3d7bf99ea69d8735277da"},"headline":"Choose intellectual properties that have real commercial potential","datePublished":"2021-08-31T13:54:48+00:00","dateModified":"2022-11-24T15:33:23+00:00","mainEntityOfPage":{"@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/"},"wordCount":214,"image":{"@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/#primaryimage"},"thumbnailUrl":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_Case-study_Choose-intellectual-property.png","articleSection":["Case study","Marketing research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/","url":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/","name":"Choose intellectual properties that have real commercial potential","isPartOf":{"@id":"https:\/\/habo.studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/#primaryimage"},"image":{"@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/#primaryimage"},"thumbnailUrl":"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_Case-study_Choose-intellectual-property.png","datePublished":"2021-08-31T13:54:48+00:00","dateModified":"2022-11-24T15:33:23+00:00","author":{"@id":"https:\/\/habo.studio\/#\/schema\/person\/4da1a7e82ce3d7bf99ea69d8735277da"},"description":"Analysis of the commercial potential of 40 intellectual properties for the production of travelling exhibitions.","breadcrumb":{"@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/habo.studio\/analysis-of-the-potential-of-intellectual-properties-for-the-production-of-travelling-exhibitions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/habo.studio\/"},{"@type":"ListItem","position":2,"name":"Choose intellectual properties that have real commercial potential"}]},{"@type":"WebSite","@id":"https:\/\/habo.studio\/#website","url":"https:\/\/habo.studio\/","name":"Habo Studio Inc.","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/habo.studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/habo.studio\/#\/schema\/person\/4da1a7e82ce3d7bf99ea69d8735277da","name":"Pierre-Luc Gladu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/747506aeb2ee004e04a26853b79cd503a1806710f1b095f5c3696b0f79b324e4?s=96&d=mm&r=g","caption":"Pierre-Luc Gladu"},"url":"https:\/\/habo.studio\/author\/pierre-luc\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts\/4260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/comments?post=4260"}],"version-history":[{"count":61,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts\/4260\/revisions"}],"predecessor-version":[{"id":26412,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/posts\/4260\/revisions\/26412"}],"wp:attachment":[{"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/media?parent=4260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/categories?post=4260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/tags?post=4260"},{"taxonomy":"sectors","embeddable":true,"href":"https:\/\/habo.studio\/wp-json\/wp\/v2\/sectors?post=4260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}