{"id":4321,"date":"2021-08-31T16:33:46","date_gmt":"2021-08-31T16:33:46","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4321"},"modified":"2022-11-08T22:32:58","modified_gmt":"2022-11-08T22:32:58","slug":"concept-validation-for-a-broadway-show-based-on-a-blockbuster-movie","status":"publish","type":"post","link":"https:\/\/habo.studio\/concept-validation-for-a-broadway-show-based-on-a-blockbuster-movie\/","title":{"rendered":"Help a blockbuster movie transition into a successful Broadway show"},"content":{"rendered":"\t\t
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Market research<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Help a blockbuster movie transition into a successful Broadway show.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Broadway\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCATION<\/h3>

United-States<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Broadway producer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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TARGET MARKETS<\/h3>

United States, Canada & United Kingdom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCATION<\/h3>

United-States<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Broadway producer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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TARGET MARKETS<\/h3>

United States, Canada & United Kingdom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The producers and IP owners of a blockbuster movie were in the process of adapting their work into a Broadway musical. Prior to opening the show on Broadway, they needed to validate theatregoers\u2019\u00a0interest in this concept.<\/p>

The successful conversion of this movie to a stage show was far from guaranteed, and producers needed to validate the IP\u2019s commercial potential on Broadway. Furthermore, it was important to understand consumer expectations for the show\u2019s concept as well as assess how much creative leeway the adaptation would have in relation to the original work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Validate the commercial potential of a new Broadway musical based on a blockbuster movie among the target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to assess the market potential of this new Broadway musical, Habo undertook a two-step methodology.<\/p>

\u2014 Quantitative market research targeting consumers of musicals in the identified markets (U.S., Canada and United Kingdom).
\u2014 Collaborative work sessions with the client to translate the identified consumer insights into actionable and tangible principles on which the business strategy could be based.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014\u00a0We confirmed\u00a0the commercial potential for the intellectual property in the Broadway market.
\u2014\u00a0Our research enabled us to delimitate the scope of the creative sandbox.\u00a0
\u2014\u00a0We identified the highest-potential market segments in the three target countries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNext case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Show producers based in New York were working on a new musical based on a blockbuster movie. However, in order to ensure the success of the conversion of this movie to a stage show, the producers needed to validate the commercial potential of the intellectual property on Broadway, as well as the creative latitude they could achieve with the film. <\/p>\n","protected":false},"author":11,"featured_media":4323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,13],"tags":[],"sectors":[89],"class_list":["post-4321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-marketing-research","sectors-broadway-and-theatres"],"acf":[],"yoast_head":"\nHelp a blockbuster movie transition into a successful Broadway show<\/title>\n<meta name=\"description\" content=\"Validate the commercial potential of a new Broadway musical based on a blockbuster movie 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