{"id":4367,"date":"2021-09-01T09:29:04","date_gmt":"2021-09-01T09:29:04","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4367"},"modified":"2022-03-18T15:09:10","modified_gmt":"2022-03-18T15:09:10","slug":"strategie-marketing-pour-un-musee-dedie-a-lart-et-a-la-technologie","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/strategie-marketing-pour-un-musee-dedie-a-lart-et-a-la-technologie\/","title":{"rendered":"Strat\u00e9gie marketing pour un mus\u00e9e d\u00e9di\u00e9 \u00e0 l\u2019art et \u00e0 la technologie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4367\" class=\"elementor elementor-4367\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54a38591 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54a38591\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a72075f\" data-id=\"5a72075f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de477a9 elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"de477a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/etudes-de-cas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f1a79c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f1a79c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47c43035\" data-id=\"47c43035\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-107c3b20 elementor-widget elementor-widget-text-editor\" data-id=\"107c3b20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\">Strat\u00e9gie marketing<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1957b053 elementor-widget elementor-widget-heading\" data-id=\"1957b053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie marketing pour un mus\u00e9e d\u00e9di\u00e9 \u00e0 l\u2019art et \u00e0 la technologie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d465a69 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d465a69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f6352c9\" data-id=\"3f6352c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a757413 elementor-widget elementor-widget-image\" data-id=\"7a757413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1749\" height=\"601\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_CS_plannings_1749x601.png\" class=\"attachment-full size-full wp-image-14371\" alt=\"Bandeau_CS_plannings_1749x601\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_CS_plannings_1749x601.png 1749w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_CS_plannings_1749x601-300x103.png 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_CS_plannings_1749x601-1024x352.png 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_CS_plannings_1749x601-768x264.png 768w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/Bandeau_CS_plannings_1749x601-1536x528.png 1536w\" sizes=\"(max-width: 1749px) 100vw, 1749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d48bc4 elementor-widget elementor-widget-heading\" data-id=\"12d48bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c7e01f elementor-widget elementor-widget-text-editor\" data-id=\"13c7e01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu\u00e9bec<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c9eb965 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c9eb965\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-226afc86\" data-id=\"226afc86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65f87f4b elementor-widget elementor-widget-heading\" data-id=\"65f87f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Probl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4646f56 elementor-widget elementor-widget-text-editor\" data-id=\"4646f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un mus\u00e9e d\u00e9di\u00e9 \u00e0 la pr\u00e9sentation d\u2019\u0153uvres faisant le pont entre l\u2019Art et la technologie connaissait un grand succ\u00e8s critique, mais une faible p\u00e9n\u00e9tration de son march\u00e9 principal. Avec l\u2019arriv\u00e9e d\u2019une nouvelle \u00e9quipe de direction, l\u2019organisme souhaitait revoir sa strat\u00e9gie marketing et accompagner l\u2019\u00e9quipe marketing en place dans l\u2019acc\u00e9l\u00e9ration de la croissance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1acd6144 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1acd6144\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38ba05b3\" data-id=\"38ba05b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148d991b elementor-widget elementor-widget-heading\" data-id=\"148d991b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d4cb55 elementor-widget elementor-widget-text-editor\" data-id=\"73d4cb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2014 Conduite d\u2019une analyse quantitative du march\u00e9 et des visiteurs afin de faire un \u00e9tat de la marque<\/p><p>\u2014 Mise en place d\u2019un programme de coaching marketing avec la nouvelle Directrice marketing<\/p><p>\u2014 D\u00e9veloppement d\u2019une strat\u00e9gie de marque et d\u2019une strat\u00e9gie marketing, en \u00e9troite collaboration avec l\u2019\u00e9quipe marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20e8e5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"20e8e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a9ee23f\" data-id=\"3a9ee23f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca79b4a elementor-widget elementor-widget-heading\" data-id=\"ca79b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a96e5a elementor-widget elementor-widget-text-editor\" data-id=\"5a96e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><p style=\"text-align: left;\">\u00c0 venir \u2013 Projet en cours<\/p><div class=\"flex items-center justify-center text-center text-xl mt-20 md:mt-20 md:pt-0 md:text-3xl\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc5f0b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dc5f0b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a207bce\" data-id=\"3a207bce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d9f6214 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2d9f6214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/plan-strategique-pour-une-start-up-dans-lindustrie-funeraire-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9tude suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un mus\u00e9e d\u00e9di\u00e9 \u00e0 la pr\u00e9sentation d\u2019\u0153uvres faisant le pont entre l\u2019Art et la technologie connaissait un grand succ\u00e8s critique, mais une faible p\u00e9n\u00e9tration de son march\u00e9 principal. Avec l\u2019arriv\u00e9e d\u2019une nouvelle \u00e9quipe de direction, l\u2019organisme souhaitait revoir sa strat\u00e9gie marketing et accompagner l\u2019\u00e9quipe marketing en place dans l\u2019acc\u00e9l\u00e9ration de la croissance.<\/p>\n","protected":false},"author":3,"featured_media":4224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"sectors":[150,156],"class_list":["post-4367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-marketing","sectors-musees-et-institutions-culturelles","sectors-technologie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie marketing pour un mus\u00e9e d\u00e9di\u00e9 \u00e0 l\u2019art et 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