{"id":4439,"date":"2021-09-01T10:38:59","date_gmt":"2021-09-01T10:38:59","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4439"},"modified":"2022-07-27T18:21:51","modified_gmt":"2022-07-27T18:21:51","slug":"etude-de-marche-pour-lexpansion-internationale-dune-compagnie-denergie-et-de-services-electriques","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/etude-de-marche-pour-lexpansion-internationale-dune-compagnie-denergie-et-de-services-electriques\/","title":{"rendered":"Planifier strat\u00e9giquement l’expansion d’une compagnie d\u2019\u00e9nergie et de services \u00e9lectriques sur le march\u00e9 am\u00e9ricain"},"content":{"rendered":"\t\t
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Analyse de march\u00e9<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Planifier strat\u00e9giquement l'expansion d'une compagnie d\u2019\u00e9nergie et de services \u00e9lectriques sur le march\u00e9 am\u00e9ricain<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

Canada & \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Solutions technologiques et services \u00e9lectriques <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada & \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

Canada & \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Solutions technologiques et services \u00e9lectriques <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada & \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 la suite d\u2019une s\u00e9rie d\u2019acquisitions, les revenus d\u2019une compagnie canadienne offrant des solutions technologiques et services \u00e9lectriques avaient rapidement augment\u00e9 et le march\u00e9 domestique arrivait \u00e0 saturation. La croissance devait maintenant provenir du march\u00e9 am\u00e9ricain. Afin de planifier strat\u00e9giquement son d\u00e9veloppement sur ce march\u00e9 et apr\u00e8s quelques \u00e9checs, le client d\u00e9sirait s\u00e9lectionner les villes am\u00e9ricaines dans lesquelles s’implanter. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Valider le potentiel du march\u00e9 am\u00e9ricain et hi\u00e9rarchiser ces march\u00e9s pour alimenter la planification strat\u00e9gique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-TheSolution.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Habo a d\u00e9velopp\u00e9 un outil d\u2019analyse de march\u00e9 sur mesure \u00e0 partir d\u2019une centaine d\u2019indicateurs, permettant:<\/p>

\u2014\u00a0 Une macro-exploration des 382 march\u00e9s m\u00e9tropolitains am\u00e9ricains et une micro-exploration des 50 march\u00e9s d\u00e9montrant le meilleur potentiel d\u2019affaires afin de les hi\u00e9rarchiser.
\u2014 Une priorisation des 15 march\u00e9s les plus porteurs et une identification des meilleures localisations dans un rayon de 45 minutes, des clients potentiels et des dynamiques cl\u00e9s de march\u00e9 afin de reproduire leur mod\u00e8le d\u2019affaires..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les r\u00e9sultats de l’\u00e9tude ont permis \u00e0 l\u2019entreprise de :<\/p>

  1. B\u00e9n\u00e9ficier d\u2019une red\u00e9finition compl\u00e8te du plan d\u2019expansion am\u00e9ricain menant \u00e0 l\u2019ouverture de 8 nouveaux bureaux.<\/li>
  2. Cro\u00eetre de 90% des revenus am\u00e9ricains de 2020 \u00e0 2021.<\/li>
  3. Utiliser le cadre Habo pour \u00e9valuer l\u2019ensemble des projets d\u2019expansion g\u00e9ographique et des donn\u00e9es, ainsi que les projets d\u2019acquisition et autres opportunit\u00e9s. <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Pour planifier strat\u00e9giquement le d\u00e9veloppement d\u2019une compagnie canadienne offrant des solutions technologiques et services \u00e9lectriques sur le march\u00e9, Habo a d\u00e9velopp\u00e9 un outil d\u2019analyse de march\u00e9 sur mesure \u00e0 partir d\u2019une centaine d\u2019indicateur. <\/p>\n","protected":false},"author":3,"featured_media":4309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,6],"tags":[],"sectors":[],"class_list":["post-4439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-de-marche","category-etudes-de-cas"],"acf":[],"yoast_head":"\nPlanifier strat\u00e9giquement l'expansion d'une compagnie d\u2019\u00e9nergie et de services \u00e9lectriques sur le march\u00e9 am\u00e9ricain<\/title>\n<meta name=\"description\" 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