{"id":7418,"date":"2021-09-01T09:59:34","date_gmt":"2021-09-01T09:59:34","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4398"},"modified":"2022-03-18T15:08:37","modified_gmt":"2022-03-18T15:08:37","slug":"analyse-du-positionnement-dune-marque-de-biere-2","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/analyse-du-positionnement-dune-marque-de-biere-2\/","title":{"rendered":"Analyse du positionnement d\u2019une marque de bi\u00e8re"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7418\" class=\"elementor elementor-7418\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73cf0662 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"73cf0662\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71e49792\" data-id=\"71e49792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd2202b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"4dd2202b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/etudes-de-cas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6c1bbe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e6c1bbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0bf6ac\" data-id=\"2a0bf6ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e73e414 elementor-widget elementor-widget-text-editor\" data-id=\"e73e414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\"><div class=\"text-lg mt-12 md:text-2xl md:mt-2\">Recherche marketing<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5adfb17c elementor-widget elementor-widget-heading\" data-id=\"5adfb17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Analyse du positionnement d\u2019une marque de bi\u00e8re\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4442a613 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4442a613\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bfec192\" data-id=\"1bfec192\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd5c40c elementor-widget elementor-widget-image\" data-id=\"3cd5c40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1220\" height=\"840\" src=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-1.jpg\" class=\"attachment-full size-full wp-image-17588\" alt=\"Analysis of a beer company\" srcset=\"https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-1.jpg 1220w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-1-300x207.jpg 300w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-1-1024x705.jpg 1024w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-1-768x529.jpg 768w, https:\/\/habo.studio\/wp-content\/uploads\/2021\/08\/biere_1220x840-1-180x124.jpg 180w\" sizes=\"(max-width: 1220px) 100vw, 1220px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6bdc21 elementor-widget elementor-widget-heading\" data-id=\"2c6bdc21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f7620f elementor-widget elementor-widget-text-editor\" data-id=\"37f7620f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419c7e6c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"419c7e6c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-291284be\" data-id=\"291284be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb1d451 elementor-widget elementor-widget-heading\" data-id=\"fb1d451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Probl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9735ea elementor-widget elementor-widget-text-editor\" data-id=\"e9735ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une microbrasserie qu\u00e9b\u00e9coise avait connu une forte croissance au cours des 10 derni\u00e8res ann\u00e9es pour s\u2019\u00e9tablir maintenant comme un joueur important dans le secteur des microbrasseries. Cependant, l\u2019entreprise s\u2019interrogeait relativement \u00e0 l\u2019utilisation de certains \u00e9l\u00e9ments de sa plateforme de marque. Elle avait besoin de comprendre comment les consommateurs per\u00e7oivent sa marque, et valider que sa plateforme de marque \u00e9tait toujours pertinente pour ses clients et ses consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29b7c4de elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29b7c4de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36aa71b8\" data-id=\"36aa71b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22686dc1 elementor-widget elementor-widget-heading\" data-id=\"22686dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddacc0 elementor-widget elementor-widget-text-editor\" data-id=\"7ddacc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2014 Groupes de discussions avec des clients et des non-clients de la microbrasserie<\/p><p>\u2014 \u00c9tude quantitative des consommateurs de bi\u00e8res sur 3 march\u00e9s-cl\u00e9s : Qu\u00e9bec, Ontario et Colombie-Britannique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c8f3767 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2c8f3767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eb0f2bd\" data-id=\"4eb0f2bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3812d067 elementor-widget elementor-widget-heading\" data-id=\"3812d067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4296a80d elementor-widget elementor-widget-text-editor\" data-id=\"4296a80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><div class=\"sm:container-base container-md-narrower\"><div class=\"case-study-content mt-16 md:mt-24\" data-article-content=\"\"><p style=\"text-align: left;\">\u00c0 venir \u2013 projet en cours<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10b51ac7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"10b51ac7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f7df66c\" data-id=\"3f7df66c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461ae3d7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"461ae3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/strategie-marketing-pour-un-musee-dedie-a-lart-et-a-la-technologie\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9tude suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une microbrasserie qu\u00e9b\u00e9coise avait connu une forte croissance au cours des 10 derni\u00e8res ann\u00e9es. Cependant, l\u2019entreprise avait besoin de comprendre comment les consommateurs per\u00e7oivent sa marque, et valider que sa plateforme de marque \u00e9tait toujours pertinente pour ses consommateurs.<\/p>\n","protected":false},"author":3,"featured_media":4252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,20],"tags":[],"sectors":[249],"class_list":["post-7418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-recherche-marketing","sectors-lifestyle-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse du positionnement d\u2019une marque de bi\u00e8re<\/title>\n<meta name=\"description\" content=\"Analyse du positionnement d\u2019une 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