{"id":7419,"date":"2021-09-01T10:03:56","date_gmt":"2021-09-01T10:03:56","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4407"},"modified":"2022-07-28T19:59:44","modified_gmt":"2022-07-28T19:59:44","slug":"analyse-du-potentiel-de-proprietes-intellectuelles-pour-la-production-dexpositions-itinerantes","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/analyse-du-potentiel-de-proprietes-intellectuelles-pour-la-production-dexpositions-itinerantes\/","title":{"rendered":"Choisir des propri\u00e9t\u00e9s intellectuelles qui pr\u00e9sentent un r\u00e9el potentiel commercial"},"content":{"rendered":"\t\t
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Recherche marketing<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Choisir des propri\u00e9t\u00e9s intellectuelles qui pr\u00e9sentent un r\u00e9el potentiel commercial<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Production d’expositions itin\u00e9rantes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada, \u00c9tats-Unis & Europe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Production d’expositions itin\u00e9rantes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada, \u00c9tats-Unis & Europe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une entreprise de production d’expositions itin\u00e9rantes souhaitait d\u00e9velopper de nouvelles expositions bas\u00e9es sur des propri\u00e9t\u00e9s intellectuelles pour compl\u00e9ter son portefeuille. Cependant, le co\u00fbt de cr\u00e9ation et de production de telles exp\u00e9riences est tr\u00e8s \u00e9lev\u00e9 et exige de faire des choix \u00e9clair\u00e9s quant aux propri\u00e9t\u00e9s intellectuelles avec le meilleur potentiel commercial. Par ailleurs, cette entreprise devait \u00e9galement d\u00e9montrer aux coproducteurs du monde entier le potentiel commercial de ses nouveaux projets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyse du potentiel commercial de 40 propri\u00e9t\u00e9s intellectuelles pour la production d\u2019expositions itin\u00e9rantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Habo a \u00e9t\u00e9 mandat\u00e9 pour valider le potentiel commercial de plus de 40 propri\u00e9t\u00e9s intellectuelles. Nous avons donc proc\u00e9d\u00e9 \u00e0 une recherche marketing bas\u00e9 sur : <\/p>

\u2014 Les propri\u00e9t\u00e9s intellectuelles qui suscitent le plus haut niveau d\u2019int\u00e9r\u00eat chez les consommateurs r\u00e9partis \u00e0 travers 4 pays (Canada, \u00c9tats-Unis, France et Royaume-Uni)
\u2014 La sant\u00e9 de chaque propri\u00e9t\u00e9 intellectuelle (notori\u00e9t\u00e9, affinit\u00e9, perception).
\u2014 L\u2019int\u00e9r\u00eat consommateur pour une exposition bas\u00e9 sur chacune des propri\u00e9t\u00e9s intellectuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La recherche marketing a permis \u00e0 l\u2019entreprise de :<\/p>

  1. Identifier une douzaine de propri\u00e9t\u00e9s intellectuelles ayant le plus haut potentiel commercial.<\/li>
  2. Utiliser des insights de march\u00e9 pour s\u00e9curiser les propri\u00e9taires des droits de propri\u00e9t\u00e9 intellectuelle et les coproducteurs dans diff\u00e9rents territoires.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude de cas suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Une entreprise de production d\u2019expositions itin\u00e9rantes souhaitait d\u00e9velopper de nouvelles expositions pour compl\u00e9ter son portefeuille et pr\u00e9senter ces expositions \u00e0 travers le monde. La compagnie devait \u00e9galement d\u00e9montrer \u00e0 des coproducteurs \u00e0 travers le monde le potentiel commercial de ses nouveaux projets.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,20],"tags":[],"sectors":[158],"class_list":["post-7419","post","type-post","status-publish","format-standard","hentry","category-etudes-de-cas","category-recherche-marketing","sectors-expositions-itinerantes"],"acf":[],"yoast_head":"\nChoisir des propri\u00e9t\u00e9s intellectuelles qui pr\u00e9sentent un r\u00e9el potentiel commercial<\/title>\n<meta name=\"description\" content=\"Analyse du potentiel commercial de 40 propri\u00e9t\u00e9s intellectuelles pour la production d\u2019expositions itin\u00e9rantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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