{"id":7420,"date":"2021-09-01T11:40:08","date_gmt":"2021-09-01T11:40:08","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4452"},"modified":"2022-08-16T19:32:13","modified_gmt":"2022-08-16T19:32:13","slug":"insights-strategiques-pour-un-nouveau-type-dexperience-multimedia-immersive-2","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/insights-strategiques-pour-un-nouveau-type-dexperience-multimedia-immersive-2\/","title":{"rendered":"Insights strat\u00e9giques pour un nouveau type d\u2019exp\u00e9rience multim\u00e9dia immersive"},"content":{"rendered":"\t\t
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Analyse de march\u00e9<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Insights strat\u00e9giques pour un nouveau type d\u2019exp\u00e9rience multim\u00e9dia immersive<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strategic\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Studio d’exp\u00e9riences immersives<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada & \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Studio d’exp\u00e9riences immersives<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada & \u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-Untangle.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une entreprise sp\u00e9cialis\u00e9e dans la cr\u00e9ation d\u2019exp\u00e9riences de divertissement immersives a d\u00e9velopp\u00e9 une nouvelle exp\u00e9rience collective dans un lieu construit sur mesure, combinant un spectacle multim\u00e9dia avec un night-club. La nature unique et innovante de cette nouvelle cat\u00e9gorie de divertissement exigeait que l’entreprise comprenne clairement les besoins et les attentes de ses clients et des consommateurs afin d’optimiser le spectacle, le positionnement et les efforts de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Optimiser une exp\u00e9rience multim\u00e9dia immersive et identifier les march\u00e9s pr\u00e9sentant le plus fort potentiel pour une tourn\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-TheSolution.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Habo a identifi\u00e9 des insights consommateurs et march\u00e9 en utilisant 3 m\u00e9thodes de recherche compl\u00e9mentaires :<\/p>

\u2014 Sondages pr\u00e9 et post-spectacles envoy\u00e9s aux d\u00e9tenteurs de billets pour \u00e9valuer les attentes, mesurer la satisfaction et identifier les pistes d’am\u00e9lioration.
\u2014 \u00c9tude quantitative sur une base continue afin de mesurer les indicateurs-cl\u00e9s et tester les solutions au moment de leur d\u00e9ploiement.
\u2014 \u00c9tude de march\u00e9 pour valider le potentiel de nouvelles offres sur les march\u00e9s am\u00e9ricains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les r\u00e9sultats de l’\u00e9tude ont permis \u00e0 l’\u00e9quipe de production cr\u00e9ative et \u00e0 la direction de l’entreprise :<\/p>

  1. D\u2019ajuster le positionnement de marque et du plan marketing en fonction des insights consommateurs;<\/li>
  2. D\u2019appliquer des changements au concept cr\u00e9atif du spectacle en fonction des insights identifi\u00e9s en temps r\u00e9el;<\/li>
  3. De conna\u00eetre les lieux strat\u00e9giques pour la tourn\u00e9e de son exp\u00e9rience<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Une entreprise sp\u00e9cialis\u00e9e dans la cr\u00e9ation d\u2019exp\u00e9riences de divertissement immersives a d\u00e9velopp\u00e9 une nouvelle exp\u00e9rience combinant un spectacle multim\u00e9dia avec un night-club. La nature unique de ce projet exigeait que l’entreprise comprenne les besoins et les attentes de ses clients pour optimiser le spectacle, le positionnement et les efforts de marketing.<\/p>\n","protected":false},"author":3,"featured_media":4316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,6],"tags":[],"sectors":[148],"class_list":["post-7420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-de-marche","category-etudes-de-cas","sectors-multimedia-fr"],"acf":[],"yoast_head":"\nInsights strat\u00e9giques pour un nouveau type d\u2019exp\u00e9rience multim\u00e9dia immersive<\/title>\n<meta name=\"description\" content=\"Insights strat\u00e9giques pour un nouveau type d\u2019exp\u00e9rience multim\u00e9dia immersive\" \/>\n<meta name=\"robots\" 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