{"id":7421,"date":"2021-09-01T11:54:29","date_gmt":"2021-09-01T11:54:29","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4461"},"modified":"2022-07-27T15:25:18","modified_gmt":"2022-07-27T15:25:18","slug":"validation-de-concept-pour-un-spectacle-a-broadway-base-sur-un-film-a-succes-2","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/validation-de-concept-pour-un-spectacle-a-broadway-base-sur-un-film-a-succes-2\/","title":{"rendered":"Assurer la r\u00e9ussite d\u2019un nouveau spectacle de Broadway bas\u00e9 sur un film blockbuster"},"content":{"rendered":"\t\t
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Recherche marketing<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assurer la r\u00e9ussite d\u2019un nouveau spectacle de Broadway bas\u00e9 sur un film blockbuster\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Broadway\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

\u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Production de spectacles Broadway<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

\u00c9tats-Unis, Canada & Royaume-Uni<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

\u00c9tats-Unis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Production de spectacles Broadway<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

\u00c9tats-Unis, Canada & Royaume-Uni<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des producteurs de spectacles new-yorkais travaillaient sur une nouvelle com\u00e9die musicale bas\u00e9e sur un film \u00ab\u00a0blockbuster\u00a0\u00bb ayant connu un grand succ\u00e8s au box-office. Toutefois, afin d\u2019assurer la r\u00e9ussite de l\u2019adaptation de ce film en spectacle sur sc\u00e8ne, les producteur avaient besoin de valider le potentiel commercial de la propri\u00e9t\u00e9 intellectuelle sur Broadway, ainsi que la libert\u00e9 cr\u00e9ative qu\u2019ils pouvaient prendre relativement \u00e0 l\u2019\u0153uvre cin\u00e9matographique. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Valider le potentiel commercial d\u2019un nouveau spectacle \u00e0 Broadway bas\u00e9 sur un film \u00e0 succ\u00e8s aupr\u00e8s de la client\u00e8le cible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo-TheSolution.png\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Afin de mesurer le potentiel commercial de cette nouvelle com\u00e9die musicale, Habo a d\u00e9velopp\u00e9 une m\u00e9thodologie de travail en 2 volets.<\/p>

\u2014 \u00c9tude de march\u00e9 quantitative aupr\u00e8s de consommateurs de com\u00e9dies musicales aux \u00c9tats-Unis, au Canada et en Angleterre.
\u2014 Sessions de travail collaboratives avec le client, afin de traduire les insights consommateurs identifi\u00e9s en principes activables et tangibles sur lesquels la strat\u00e9gie d\u2019affaires peut s\u2019appuyer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019\u00e9tude de march\u00e9 a permis de mettre en lumi\u00e8re 3 constats majeurs.<\/p>

  1. Confirmation du potentiel de march\u00e9 de la propri\u00e9t\u00e9 intellectuelle sur le march\u00e9 de Broadway.<\/li>
  2. Identification des \u00e9l\u00e9ments du film qui doivent \u00eatre pr\u00e9serv\u00e9s dans le spectacle de Broadway pour assurer le succ\u00e8s aupr\u00e8s des consommateurs. <\/li>
  3. D\u00e9finition des march\u00e9s et des segments de consommateurs les plus porteurs dans les 3 pays cibl\u00e9s. <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude de cas suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Des producteurs de spectacles new-yorkais travaillaient sur une nouvelle com\u00e9die musicale bas\u00e9e sur un film \u00ab blockbuster \u00bb. Afin d\u2019assurer la r\u00e9ussite de l\u2019adaptation de ce film en spectacle sur sc\u00e8ne, les producteurs avaient besoin de valider le potentiel commercial de la propri\u00e9t\u00e9 intellectuelle sur Broadway.<\/p>\n","protected":false},"author":3,"featured_media":4323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,20],"tags":[],"sectors":[134],"class_list":["post-7421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-recherche-marketing","sectors-broadway-et-theatres"],"acf":[],"yoast_head":"\nAssurer la r\u00e9ussite d\u2019un nouveau spectacle de Broadway bas\u00e9 sur un film blockbuster<\/title>\n<meta name=\"description\" content=\"Valider le potentiel commercial d\u2019un nouveau spectacle \u00e0 Broadway bas\u00e9 sur un 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