{"id":7423,"date":"2021-09-01T13:23:50","date_gmt":"2021-09-01T13:23:50","guid":{"rendered":"https:\/\/webast-test.fr\/?p=4476"},"modified":"2022-07-29T21:12:30","modified_gmt":"2022-07-29T21:12:30","slug":"developpement-du-plan-daffaires-dun-nouveau-concept-dhotellerie-2","status":"publish","type":"post","link":"https:\/\/habo.studio\/fr\/developpement-du-plan-daffaires-dun-nouveau-concept-dhotellerie-2\/","title":{"rendered":"Un nouveau concept d’h\u00e9bergement touristique\u200b voit le jour gr\u00e2ce \u00e0 un plan d’affaires efficace"},"content":{"rendered":"\t\t
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Plan d’affaires<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un nouveau concept d'h\u00e9bergement touristique\u200b voit le jour gr\u00e2ce \u00e0 un plan d'affaires efficace<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Profil du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Camping exp\u00e9rientiel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT<\/h3>

Camping exp\u00e9rientiel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCH\u00c9S VIS\u00c9S<\/h3>

Canada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un nouveau concept de camping exp\u00e9rientiel, \u00e0 mi-chemin entre le glamping et l\u2019immersion en nature, \u00e9tait en cours de d\u00e9veloppement. Afin de valider le projet et de lever le financement requis, le client avait besoin d\u2019un plan d\u2019affaires validant la proposition de valeur, le potentiel de march\u00e9, la strat\u00e9gie et le mod\u00e8le d\u2019affaires. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c9laborer un plan d\u2019affaires pour valider le potentiel d\u2019un nouveau concept d\u2019h\u00e9bergement touristique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 R\u00e9aliser d\u2019une analyse approfondie du march\u00e9 (recherche secondaire) pour valider la pertinence du nouveau concept aupr\u00e8s des consommateurs et la diff\u00e9renciation avec l\u2019offre actuelle.
\u2014 \u00c9valuer de la meilleure voie de croissance en pr\u00e9sentant un positionnement strat\u00e9gique et en identifiant la client\u00e8le cible et la structure de prix.
\u2014 Structurer et r\u00e9diger d\u2019un plan d\u2019affaires fluide et fonctionnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Habo_Icones_Finaux_Game_Changer_Noir_300ppp\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le d\u00e9veloppement du mod\u00e8le d\u2019affaires a permis \u00e0 l\u2019entreprise de:<\/p>

  1. Obtenir du financement public aupr\u00e8s des principales instances.<\/li>
  2. Confirmer des investissements priv\u00e9s aupr\u00e8s de 3 individus.<\/li>
  3. Orienter de l\u2019agence marketing afin de cr\u00e9er l\u2019image de marque et les campagnes marketing.<\/li>
  4. Ouvrir du site au public en f\u00e9vrier 2022 et succ\u00e8s de la pr\u00e9vente (pleine capacit\u00e9 pour les 3 premiers mois pour les habitations fixes).<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00c9tude de cas suivante<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Un nouveau concept de camping exp\u00e9rientiel, \u00e0 mi-chemin entre le glamping et l\u2019immersion en nature, \u00e9tait en cours de d\u00e9veloppement. Afin de valider le projet et de lever le financement requis, le client avait besoin d\u2019un plan d\u2019affaires validant la proposition de valeur, le potentiel de march\u00e9, la strat\u00e9gie et le mod\u00e8le d\u2019affaires.<\/p>\n","protected":false},"author":3,"featured_media":21884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,18,19],"tags":[],"sectors":[],"class_list":["post-7423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-plan-daffaires","category-planification-strategique"],"acf":[],"yoast_head":"\nUn nouveau concept d'h\u00e9bergement touristique\u200b voit le jour gr\u00e2ce \u00e0 un plan d'affaires efficace<\/title>\n<meta name=\"description\" content=\"\u00c9laborer un plan d\u2019affaires pour valider le potentiel 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